At the onset of a MarTech software development project, our team focuses on understanding your stakeholders’ business problems, project needs, and potential roadblocks. Beyond project requirements, we delve into the existing software infrastructure and current systems, ensuring a comprehensive grasp of the most critical aspects. Those insights are integral to crafting solutions that resonate with your vision and propel business growth.
Planning and Backlogging:
With a wealth of information collected, our team starts with detailed planning and creating a step-by-step implementation roadmap. We evaluate resource needs, estimate costs, and determine project timelines. Next, we’ll prioritize use cases with a restricted number of the most vital features. Having created a prioritized task list, we’ll discuss strategies, tools, and frameworks necessary to develop the solution. This phase lays the foundation for a comprehensive roadmap that steers the project’s realization.
Stages: Plan – Design – Develop – QA – Review
Our developers create MarTech software following the Agile approach, which fosters the incorporation of change, timely delivery of the essential features, and the best quality of deliverables. This practice provides transparency throughout the consecutive phases of project development. A dedicated project manager oversees the MarTech development process, keeping you constantly in the loop.
Each iteration, spanning one to two weeks, comprises planning, design, development, QA, and review. Your feedback prompts us to refine processes, introduce changes, and iteratively deliver product increments until the desired outcome aligns seamlessly with your vision and goals.
The development journey involves client approvals and validation at the end of each iteration. Deploying new features requires careful testing to ensure flawless functionality and timely correction of occurring bugs. Leveraging Continuous Integration and Continuous Delivery, we guarantee the timely release of the proper MarTech functionality with ultimate quality.