MarTech

Are you looking for the best MarTech company to help shape your overall product vision, implement a game-changing MarTech idea from start to finish, develop custom tools or add innovative functionalities? Count on Geomotiv – an experienced software development partner crafting and improving MarTech business solutions since 2010.

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Your Go-To Partner

Choose Geomotiv as Your Default MarTech Development Company

60% of our clients come from Adtech and Martech

Cooperation with us accelerates ramp-up time and time-to-market by 30 to 40%

Our clients are leaders in their industry

OVERVIEW

What is MarTech Stack and How Does It Aid Marketing?

To effectively implement various aspects of marketing, marketers utilize a comprehensive toolbox – marketing technology stack. This stack comprises the essential technologies required to execute automated workflows and a wide range of other initiatives:

  • lead generation;
  • data collection, processing, storage, and analysis;
  • reporting automation;
  • email marketing;
  • social media management;
  • content management, etc.

The multitude of MarTech tools available makes it challenging to navigate and identify, integrate, or streamline an optimal tech stack efficiently and reap the following benefits:

  • streamline marketing operations;
  • improve customer targeting and engagement;
  • increase marketing ROI.

HOW YOU BENEFIT

What Problems Do MarTech Solutions Help to Solve?

Reduce the number of manual workflows and automate time-consuming tasks

Activate marketing data to enhance user experience and meet changing expectations

Enhance the efficiency of the marketing strategy by predicting the outcome of marketing efforts

Improve cross-department efficiency by speeding up underlying processes

Align sales and marketing departments pursuing shared goals

Gain valuable insights into the needs and preferences of your target audiences

Outperform competitors offering similar products or services

Increase your business value by implementing innovative proprietary technologies

Personalize marketing campaigns and increase their relevance

Gain access to large amounts of user behavior data and create user profiles

Build custom platforms unparalleled on the market

Save money in the long term by investing in your Marketing solution

ADDRESSING YOUR NEEDS

Solve Your Marketing Challenges with Geomotiv

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While some companies may develop MarTech solutions in-house, many hire MarTech developers or work with external development firms to leverage their expertise, save time and resources, and ensure their marketing technology initiatives are executed efficiently.

 

That is what Geomotiv is ready to deliver to their clients:

  • We hire tech-savvy and talented MarTech professionals;
  • We have vast experience with cutting-edge MarTech solutions for renowned customers;
  • We easily navigate the complexities of the MarTech industry.

KEY SIGNALS FOR ENHANCING MARKETING TECHNOLOGY

Signs Your Business Needs MarTech Software Development

  • Your current solution does not meet your business needs,
    and available market solutions also can’t offer a better alternative.
  • Your solution is too expensive, and investments in your own
    technology may be more cost-effective and help save money
    in the long run.
  • You want to stand out among competitors and offer your
    customers a better experience.
  • You plan to increase the value of your business through
    proprietary technology or attract additional investment.
  • You have a startup and want to offer innovative marketing
    features to your target audience.

MARTECH INTEGRATIONS WE IMPLEMENT

Essential Tools for Building a Comprehensive Marketing Approach

OUR MARTECH DEVELOPMENT SERVICES

How Geomotiv Helps With Your MarTech-Related Needs

MarTech Consulting MarTech Consulting

Our MarTech consultants help with
strategy development, software
analysis, and technical assessments.
We clarify your vision, validate ideas,
and provide a roadmap by
incorporating comprehensive
business analysis in our MarTech
consulting services. The deliverables
include a specification with clear
development stages, cost and time
estimate, scope definition, and
required team composition.

Custom MarTech Development Custom MarTech Development

We can develop your custom MarTech
solution from scratch, designing
proprietary architecture, tailoring
functionality to your needs, and
launching an MVP. Alternatively, we
offer a cost-efficient approach by
leveraging existing frameworks and
integrating capabilities through APIs
and third-party tools. Our consulting
and in-depth business analysis
determine the optimal approach for
your business needs.

Current MarTech Solution Improvement Current MarTech Solution Improvement

If your MarTech solution needs
improvement, our experts will
collaborate with you to understand
your needs and develop a strategy
and roadmap for an extensive
upgrade. With our help, you will
add extra features, improve the
performance of your current
solution, incorporate new
technologies and trends, and
remove operational issues from
your existing IT infrastructure.

MARTECH SOLUTIONS WE PROVIDE

Explore The Full Range of Custom Tools that Match your Business Needs

Are you looking for cutting-edge advertising technologies to enhance your marketing strategy?

If your MarTech stack requires AdTech-related solutions such as SSP and DSP, you can also count on us.
Explore the full range of our AdTech development services and solutions tailored to your specific needs.

NEXT-GEN CAPABILITIES

We Add Intelligent Technologies to Enhance
Your Martech Solution

AI

Power your MarTech solution with cutting-edge AI technology to solve day-to-day marketing challenges, infuse automation into your operations, and leverage precise insights for informed decision-making. With Geomotiv’s expert help, you will achieve greater personalization and utilize Big Data platforms for advanced monitoring and analytics.

IoT

Our MarTech apps development company harnesses the power of modern technologies to extract, process, and act on massive amounts of marketing data generated by IoT-enabled devices. Our developers have the right mix of knowledge and expertise to help marketers effortlessly collect and organize customer data, improve advertising efficiency with real-time analytics, and streamline sales data exchange.

Cloud

Throughout our experience in custom software development for MarTech and adjacent industries and other domains, our development teams have cultivated robust expertise in cloud software development. This deep understanding empowers us to tailor solutions that efficiently address the unique business challenges of our customers in the MarTech sector.
As a certified Google Cloud Partner, Geomotiv is ready to craft scalable, efficient, innovative cloud-based systems that drive financial, operational, and technical benefits.

Wearable technologies

Our developers help you unleash the potential of wearable technologies for marketing initiatives. As trends indicate a surge in the use of wearables, Geomotiv enables marketers to connect with potential customers at the right moment and place, personalize campaigns, and improve conversion rates.

VR/AR content

Our professional developers assist in meeting modern consumer expectations by seamlessly integrating augmented and virtual reality into your subsequent MarTech implementation. With our expert help, you will captivate a younger audience with innovative and immersive experiences and elevate your marketing strategy with comprehensive solutions.

Blockchain

Facilitate your solution with Blockchain-powered marketing tools using the expertise and skills of our developers. The technology can provide a decentralized and secure data storage and sharing platform, leading to increased transparency and accountability in your industry, reducing fraud, and establishing meaningful customer relationships.

Big Data

Our advanced Big Data tech stack enables us to elevate your MarTech solutions with cutting-edge functionality. Seamlessly integrate Big Data capabilities into your marketing strategies, enabling robust data analysis and in-depth monitoring. Leverage our experience with Big Data tools to address key marketing challenges with data activation, cleansing, and consolidation.

Chatbots

Empower your MarTech solution by incorporating a cornerstone in conversational marketing – AI and ML-powered chatbots. With their help, marketers can automate customer interactions and offer real-time and personalized communication. With the integration of AI and ML tools, the chatbots we develop reach a significantly higher level of quality, enabling 24/7 communication to answer queries, initiate conversations, and influence purchasing decisions.

Voice technologies

Vast experience in delivering software development services enables us to develop voice user interfaces with improved voice recognition accuracy for MarTech solutions. As the prevalence of voice-enabled devices like smart speakers and voice assistants is gaining steam, marketers must adjust strategies to embrace this evolving channel. MarTech platforms must optimize content for voice search and deliver personalized experiences through this medium to stay relevant and impactful.

Low-code technologies

MarTech application development on top of low-code platforms is another area in which Geomotiv specializes. Embracing low-code tools in your MarTech stack allows designing, developing, and deploying applications more efficiently. With built-in visual user interface components, these low-code web-based and SaaS MarTech platforms boost productivity, automate generic coding tasks, and enable software developers to tackle more complex challenges.

martech development company - advertising technology platform

Building a High-Load Programmatic AdTech Platform

Emerging from the initiative to leverage our extensive expertise with AdTech and programmatic technologies, Adoppler has become one of the most notable projects in our software product development portfolio.

In 2017, Geomotiv established Adoppler as a product subsidiary tasked with developing a programmatic AdTech platform for streamlined media buying and selling.

Recognizing the growing need for continuous system improvement and support, Adoppler became a standalone company, gaining autonomy in defining its business strategy. The team prioritized enhancing platform capabilities, incorporating support for direct deals through a programmatic pipeline, and adding DSP capabilities and an advanced reporting tool.

The development team delivered a horizontally scalable system within six months, rigorously testing it with peak loads of up to 200K QPS. Adoppler successfully introduced the platform into international markets, ensuring it met all declared requirements and adhered to industry standards.

OUR PROCESS

Agile Software Development Journey for Your MarTech Solution

Requirement Gathering:

At the onset of a MarTech software development project, our team focuses on understanding your stakeholders’ business problems, project needs, and potential roadblocks. Beyond project requirements, we delve into the existing software infrastructure and current systems, ensuring a comprehensive grasp of the most critical aspects. Those insights are integral to crafting solutions that resonate with your vision and propel business growth.

Planning and Backlogging:

With a wealth of information collected, our team starts with detailed planning and creating a step-by-step implementation roadmap. We evaluate resource needs, estimate costs, and determine project timelines. Next, we’ll prioritize use cases with a restricted number of the most vital features. Having created a prioritized task list, we’ll discuss strategies, tools, and frameworks necessary to develop the solution. This phase lays the foundation for a comprehensive roadmap that steers the project’s realization.

Product Development:

Stages: Plan – Design – Develop – QA – Review

Our developers create MarTech software following the Agile approach, which fosters the incorporation of change, timely delivery of the essential features, and the best quality of deliverables.

Each iteration, spanning one to two weeks, comprises planning, design, development, QA, and review. Your feedback prompts us to iteratively deliver product increments until the desired outcome aligns seamlessly with your vision and goals.

Release

The development journey involves client approvals and validation at the end of each iteration. Deploying new features requires careful testing to ensure flawless functionality and timely correction of occurring bugs. Leveraging Continuous Integration and Continuous Delivery, we guarantee the timely release of the proper MarTech functionality with ultimate quality.

1 new mobile

More Martech Projects from our Extensive Portfolio

SUCCESS STORIES

Development of an Automated Mail Marketing Platform

Client: PebblePost is a venture-backed company that pioneered in a niche business segment related to digital-to-direct mail. Their unique Programmatic Direct Mail technology enables the most efficient results for various marketing efforts.

Challenge: The client needed to enable its existing platform to meet scalability and performance demands and accommodate business expansion. System revamps, adding new features, and incorporating Big Data technologies were necessary to reach these objectives.

Our work: Our engineers planned a unique architectural design, selected the right mix of Big Data technologies, rebuilt the original solution to meet new requirements, and completed full platform migration.

Key results: Thanks to our development assistance, PebblePost reduced the cost of additional customer support and improved service scope for its platform’s users.

1 new mobile

More Martech Projects from our Extensive Portfolio

SUCCESS STORIES

Business analysis stage for a MarTech agency

Client: Under non-disclosure agreement (NDA).

Challenge: The client had a new project idea to unify disparate marketing tools and automate internal processes through a comprehensive AI-powered MarTech solution. But first, creating a proper product vision and assessing the idea’s feasibility before launching the project was necessary.

Our work: Our team prepared in-depth documentation that included project scope, critical estimates, and other accompanying information.

Key results: Based on these deliverables, the client was able to get started with the project implementation process by partnering with Geomotiv or any other software development company.

1 new mobile

More Martech Projects from our Extensive Portfolio

SUCCESS STORIES

Custom Ad campaign and strategy scheduling solution development

Client: MediaMath is an AdTech company providing digital marketing solutions for over 3,500 advertisers and brands. Its extensive portfolio includes platforms and tools for programmatic media buying, data management, audience segmentation, targeting, and more.

Challenge: The client aimed to enhance their omnichannel DSP with a custom-built solution for managing and optimizing advertising schedules. They planned to provide specialized features for ad campaigns and strategy creation, management, and scheduling. The objective was to deliver a fully custom solution that seamlessly integrates with the client’s DSP.

Our work: Geomotiv’s team took charge of system design, development, testing, and deployment.

Key results: Our developers produced quality deliverables that equipped brands and advertisers with versatile tools for ad campaigns and strategy scheduling and optimization.

1 new mobile

More Martech Projects from our Extensive Portfolio

SUCCESS STORIES

Custom development for media and digital marketing company

Client: The client is a multinational media and digital marketing company with headquarters based in the UK. The company specializes in media planning and buying, content creation, marketing analytics, brand tracking, near-field communications (NFC).

Challenge: The client needed a custom solution to optimize media buying operations within their company. They planned to replace manual ad editing processes with tools having Bulk Edit functionality, among other things.

Our work: Geomotiv’s developers implemented the Campaign Manager app, seamlessly integrating it into Facebook through the Ads Management API. The team added the Bulk edit feature, which improved and optimized operations.

Key results: The implemented solution achieved a 30% reduction in campaign management costs, empowering more efficient campaign administration.

OUR STRENGTHS

Why Partner with Geomotiv for MarTech Software Development

Experienced Company

With over 14 years of expertise in AdTech and MarTech, our company has accumulated extensive industry knowledge through partnering with leading entities and developing custom solutions for their projects. Our team has been instrumental in the improvement of a programmatic optimization platform, Big data development for an ad serving system, creating custom solutions for a media buying platform, and other solutions.

Deep Niche Expertise

Our focus on niche solutions sets us apart, ensuring you receive tailored strategies and services catering to your unique needs. One of our standout achievements is the successful launch of Adoppler, a full-stack AdTech project that matured into a standalone company. This undertaking points to our commitment to delivering comprehensive solutions that drive success in the evolving online advertising and marketing ecosystem.

Specialized MarTech Developers

Tap into the expertise of our highly skilled and competent software developers who don’t need to explain “what’s MarTech” and its underlying specificity. On average, our software engineers boast over 8 years of experience crafting solutions for MarTech and adjacent fields and have the necessary skills to comprehend the most intricate challenges and propose optimal solutions from technical and business standpoints.

Ready to elevate your business with comprehensive MarTech solutions?

Our proven track record boasts successful cases, showcasing our years-long expertise in developing
market-leading MarTech functionalities. Our team can create similar solutions and solve other
technical challenges in your MarTech-related project.

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Sergey Lobko-Lobanovsky Founder and CEO

Since its inception, Geomotiv has firmly established itself within
the AdTech/MarTech sector. We have the privilege of partnering
with industry-leading entities such as PlutoTV, The Rubicon Project,
MediaMath, Adform, and Adoppler. Through our engagements,
we have been instrumental in refining their product offerings
and facilitating the introduction of novel solutions to the market.
By leveraging Geomotiv’s specialized professional services, our
clients have realized a 30-40% acceleration in their go-to-market
strategy and have benefited from more feature-rich solutions and
superior quality than those developed solely in-house.

ENGAGEMENT MODELS FOR YOUR PROJECT

How You Can Cooperate with Our MarTech Development Company

Project-Based Outsourcing

The project-based engagement model is ideal when launching projects with well-defined requirements and deliverables. Geomotiv’s full-cycle development team, composed of developers, testers, designers, and more, ensures seamless execution of your project or its part.

Learn more

IT Staff Augmentation

The IT staff augmentation model offers the flexibility to enhance your existing in-house team with additional expertise. Geomotiv facilitates the sourcing of MarTech developers with the necessary skills, experience, and seniority level to seamlessly integrate into your current internal team structure.

Learn more

Dedicated Development Teams

A dedicated development team model fits those willing to leverage the expertise of tech-savvy specialists who will work collaboratively and maintain a long-term commitment to the project. Geomotiv provides access to MarTech development teams that will join your company in the fastest time frames.

Learn more

CASE STUDIES

Our Work Speaks for Itself

media-buying-platform

Media Buying Platform

A technical solution designed to optimize and automate ad campaign deals, and to streamline “advertiser-account manager-publisher” communication.

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next-generation-mail-marketing-platform

Automated Mail Marketing Platform

The Mail Marketing Platform was an automatic system created for niche digital-to-direct sphere operations.

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facebook-campaign-manager

Facebook Campaign Manager

An ad management application that allowed for administering ad sets faster than Native Facebook Ads Manager could do.

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ott-advertising-service

Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

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clients-custom-solutions

Staff Augmentation for AdTech Company

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.

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custom-solutions-for-adtech-company

Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.

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FAQ

Need Help? We’ve Got You Covered!

What is MarTech?

A comprehensive definition of MarTech meaning involves the strategic use of specific pieces of technology in the marketing domain. MarTech denotes the tools and assets employed by business entities for creating, implementing, managing, orchestrating, and evaluating both online and offline content, campaigns, and customer experiences, among other things.

What is a MarTech example?
What does MarTech do?
What is the MarTech industry landscape?
Is Martech an attractive industry for startups?
What are MarTech solutions?
Is there a universal MarTech stack?
What is the difference between MarTech and AdTech?
What is a MarTech company?
What is the MarTech experience level of Geomotiv’s developers?

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