Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
Whether you want to build your own header bidding wrapper or add header bidding capabilities
to your existing platform, we are ready to provide a team of industry experts who know
for sure how to establish a strong win-win relationship between media buyers and sellers.
Header Bidding is a technology that allows auctioning the ad inventory concurrently to multiple partners. Eventually, the highest bidder wins the auction. As opposed to the Waterfall model where an ad space is sold to the first buyer that bids the starting rate pre-configured in Ad Server, Header Bidding allows all buyers to bid at the same time. That helps to increase publisher yield significantly and assess the actual worth of ad inventory by means of analyzing the demand from all the demand sources.
Fast setup and short launch
High timeout tolerance
Access to multiple demand sources
Transparent reporting
Full control over bid landscape
Extensive metrics
Support for all inventory types (display, video, audio, native)
Compatibility with OpenRTB specification
Flexibility in setting up floor
GDPR compliance
All-in-one dashboard with
Get a broader view of ad spaces
available and ensure access to
premium inventory
Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience
We founded a sister company Adoppler whose product is a full-stack AdTech solution
We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization
We have a strong development team with unique AdTech expertise since 2013
The header bidding is a game-changer for publishers. As all demandsources participate in the auction simultaneously, it is possibleto analyze the demand better and adjust prices to the ongoingmarket conditions. It is a cutting-edge approach to sellinginventory, and with our team’s help, you can leverage allits benefits.
Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.
Custom software development for a programmatic advertising platform with critical performance requirements.
Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.
A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.
The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.
Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.
Advertising Technology (AdTech) is a broad term that encompasses systems of measuring… Read more >
Over-the-top advertising allows brands, advertisers, and consumers to meet over the i… Read more >
To get ahead of the curve, businesses have to understand how their customers… Read more >
Fill out the form below and we’ll get in touch within 24 hours
