Header Bidding Development Services

Whether you want to build your own header bidding wrapper or add header bidding capabilities
to your existing platform, we are ready to provide a team of industry experts who know
for sure how to establish a strong win-win relationship between media buyers and sellers.

GET FREE CONSULTATION

Overview

Header Bidding in a Nutshell

Header Bidding is a technology that allows auctioning the ad inventory concurrently to multiple partners. Eventually, the highest bidder wins the auction. As opposed to the Waterfall model where an ad space is sold to the first buyer that bids the starting rate pre-configured in Ad Server, Header Bidding allows all buyers to bid at the same time. That helps to increase publisher yield significantly and assess the actual worth of ad inventory by means of analyzing the demand from all the demand sources.

Explanier

How Header Bidding Works

HEADER BID PARTNER HEADER BID PARTNER Publishers put inventory out to bid and collect bids on page load request Winner calls and serves creative into the ad slot Bid information is sent to the Ad Server which selects a winner and notifies them through the tag PUBLISHER AD SERVER AD SLOT 2 3 4 BID HEADER BIDDING FRAMEWORK Publishers install a framework to header bidding and plug in demand sources 1
HEADER BID PARTNER Publishers put inventory out to bid and collect bids on page load request Winner calls and serves creative into the ad slot Bid information is sent to the Ad Server which selects a winner and notifies them through the tag PUBLISHER AD SERVER AD SLOT 2 3 BID HEADER BIDDING Publishers install a framework to header bidding and plug in demand sources 1 HEADER BID PARTNER FRAMEWORK 4 1 2 3 4

Key features

Must-Have Header Bidding Capabilities

  • Fast setup and short launch
    time
  • High timeout tolerance
  • Access to multiple demand sources
  • Transparent reporting
  • Full control over bid landscape
  • Extensive metrics
  • Support for all inventory types (display, video, audio, native)
  • Compatibility with OpenRTB specification
  • Flexibility in setting up floor
    prices and yield management
  • GDPR compliance
  • All-in-one dashboard with
    user-friendly interface

Value

What Solutions Can Include
Header Bidding Functionality

Supply-side Platform

Create a competitive trading
environment and manage
demand partners

Demand-side Platform

Get a broader view of ad spaces
available and ensure access to
premium inventory

Ad Exchange / Ad Server

Get a transparent and safe business
environment to control ad
transactions

Video

Put together heterogeneous
demand sources, increase fill
rate, and improve yield

Mobile Apps

Get ampler monetization and
demand source management
opportunities

Key benefits

Take Advantage of In-House Header Bidding

Header
bidding

Efficient auction process
Better yield
Equal monetization opportunities for every partner
Transparent trading environment
Smart ad inventory distribution

Fast integration into external services
Unified reporting without discrepancies
Full support for all inventory types
Tracking of all necessary metrics in one dashboard

Our Strenghts

Why Entrust Custom Header Bidding
Development to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2010

autor
Sergey Lobko-Lobanovsky Founder and CEO

The header bidding is a game-changer for publishers. As all demand
sources participate in the auction simultaneously, it is possible
to analyze the demand better and adjust prices to the ongoing
market conditions. It is a cutting-edge approach to selling
inventory, and with our team’s help, you can leverage all
its benefits.

CASE STUDIES

Our Work Speaks for Itself

ott-advertising-service

Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

View
clients-custom-solutions

Staff Augmentation for AdTech Company

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.

View
custom-solutions-for-adtech-company

Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.

View
custom-development-of-an-ad-management-system

White-Label Ad Management Solution

A flexible ad management system for large advertisers that brought industry recognition for MediaMath.

View
custom-scheduler-development

Custom Solution for Ad Campaign and Strategy Scheduling

Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.

View
adtech-platforms-bidding-module-optimization

AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.

View
01
/
05

BLOG

Expertise at Your Service

Ad Monetization Strategy for New Video Publishers

An ad monetization strategy is a set of practices and… Read more >

What is AdTech and How does it Work?

Advertising Technology (AdTech) is a broad term that encompasses systems… Read more >

What is OTT Advertising and How to Get the Most of It

Over-the-top advertising allows brands, advertisers, and consumers to meet over… Read more >

CONTACT

Let Us Contact You

Group 6 Created with Sketch.

Fill out the form below and we’ll get in touch within 24 hours

    Tell us about your project in your own words *

    I agree to  the  Privacy policy