Header Bidding

Whether you want to build your own header bidding wrapper or add header bidding capabilities
to your existing platform, we are ready to provide a team of industry experts who know
for sure how to establish a strong win-win relationship between media buyers and sellers.

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Overview

Header Bidding in a Nutshell

Header Bidding is a technology that allows auctioning the ad inventory concurrently to multiple partners. Eventually, the highest bidder wins the auction. As opposed to the Waterfall model where an ad space is sold to the first buyer that bids the starting rate pre-configured in Ad Server, Header Bidding allows all buyers to bid at the same time. That helps to increase publisher yield significantly and assess the actual worth of ad inventory by means of analyzing the demand from all the demand sources.

Explanier

How Header Bidding Works

HEADER BID PARTNER HEADER BID PARTNER Publishers put inventory out to bid and collect bids on page load request Winner calls and serves creative into the ad slot Bid information is sent to the Ad Server which selects a winner and notifies them through the tag PUBLISHER AD SERVER AD SLOT 2 3 4 BID HEADER BIDDING FRAMEWORK Publishers install a framework to header bidding and plug in demand sources 1
HEADER BID PARTNER Publishers put inventory out to bid and collect bids on page load request Winner calls and serves creative into the ad slot Bid information is sent to the Ad Server which selects a winner and notifies them through the tag PUBLISHER AD SERVER AD SLOT 2 3 BID HEADER BIDDING Publishers install a framework to header bidding and plug in demand sources 1 HEADER BID PARTNER FRAMEWORK 4 1 2 3 4

Key features

Must-Have Header Bidding Capabilities

  • Fast setup and short launch
    time
  • High timeout tolerance
  • Access to multiple demand sources
  • Transparent reporting
  • Full control over bid landscape
  • Extensive metrics
  • Support for all inventory types (display, video, audio, native)
  • Compatibility with OpenRTB specification
  • Flexibility in setting up floor
    prices and yield management
  • GDPR compliance
  • All-in-one dashboard with
    user-friendly interface

Value

What Solutions Can Include
Header Bidding Functionality

Supply-side Platform

Create a competitive trading
environment and manage
demand partners

Demand-side Platform

Get a broader view of ad spaces
available and ensure access to
premium inventory

Ad Exchange / Ad Server

Get a transparent and safe business
environment to control ad
transactions

Video

Put together heterogeneous
demand sources, increase fill
rate, and improve yield

Mobile Apps

Get ampler monetization and
demand source management
opportunities

Key benefits

Take Advantage of In-House Header Bidding

Header
bidding

Efficient auction process
Better yield
Equal monetization opportunities for every partner
Transparent trading environment
Smart ad inventory distribution

Fast integration into external services
Unified reporting without discrepancies
Full support for all inventory types
Tracking of all necessary metrics in one dashboard

Our Strenghts

Why Entrust Custom Header Bidding
Development to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

autor
Sergey Lobko-Lobanovsky Founder and CEO

The header bidding is a game-changer for publishers. As all demand
sources participate in the auction simultaneously, it is possible
to analyze the demand better and adjust prices to the ongoing
market conditions. It is a cutting-edge approach to selling
inventory, and with our team’s help, you can leverage all
its benefits.

CASE STUDIES

Our Work Speaks for Itself

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AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.

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Programmatic Advertising Optimization Platform

Custom software development for a programmatic advertising platform with critical performance requirements.

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Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

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SSP and DSP Advertising Technology

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.

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Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

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CTV Ad Server

Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.

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