Ad Server Development Services

If you want to ensure an easy start for your Ad Server to significantly improve your entire media buying and selling process, we are ready to provide a team of experienced developers equally proficient in AdTech, modern markets, and evolving technologies.



Ad Server in a Nutshell

Ad Server is specialised software to host ad content on, and deliver it to, the publishers’ websites and apps. In the course of RTB, Ad Servers make instantaneous decisions about choosing and buying impressions while the web page selected by the user is still loading. Ad Servers can also perform other tasks depending on the user needs, for example, ad metrics tracking, monitoring, and verification. On the one hand, Ad Servers are used for ad hosting and serving, which undoubtedly adds great value to them from the publishers’ perspective. On the other hand, Ad Servers are used by advertisers to track ad impressions and assess advertising campaign efficiency.


Ad Server Place in Programmatic RTB Flow

Ad request User visits the website or app The web page loads Ad Server analyzes data about the visitor Ad tag starts to load and call Publisher’s ad server Website loads and shows ad to visitor Response with ads Best matching ads for visitor to show Request Publisher’s Ad Server Advertiser’s Ad Server
User visits the website or app The web page loads Ad Server analyzes data about the visitor Ad tag starts to load and call Publisher’s ad server Website loads and shows ad to visitor Response with ads Best matching ads for visitor to show Publisher’s Ad Server Request Advertiser’s Ad Server


Must-Have Ad Server Capabilities

  • Flexible API
  • Scheduling
  • Access to all necessary
  • Support for VAST and VPAID specifications
  • Unified dashboard with user-friendly interface
  • Seamless integration in multiple
    channels such as SSPs, DSPs,
    Ad exchanges, and networks
  • Easy customization and setup
  • Сontrol over who buys and sells inventory and at what price
  • Detailed Reporting and
    Analytics on impressions,
    clicks, conversions, etc.
  • Compliance with GDPR
    for companies that process
    EU citizens’ personal data
  • Frequency capping
  • Cross-device advertising
  • Support for all inventory types (display, video, native)


Who Can Benefit from Having
an In-House Ad Server


Manage your ad slots to sell them to advertisers
via direct deals or RTB and collect detailed
statistics about campaigns


Store and manage your information about
creatives from all available sources
to assess their performance


Take Advantage of In-House Ad Server

Ad Server

GDPR-compliant secure
business environment
Full partner cooperation
Customization according
to specific business needs
Precise audience targeting
Advertising campaign optimisation

All-in-one advertising campaign tracking system
Extensive monetization features
Intuitive reporting and management
Transparent analytics
on one dashboard


Why Entrust Custom Ad Server Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration

We founded a sister
company Adoppler whose
product is a full-stack
AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2010


Explore Our AdTech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

Egor Zablotski Director of Engineering

A reliable Ad Server can become a win-win solution for publishers and
advertisers. While it can help to optimize advertising campaigns, it can
also provide transparent analytics and vast monetization opportunities.
If you are looking for a professional team that can deliver such software based on your needs, at Geomotiv, we are always at your disposal.


Our Work Speaks for Itself


Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.


Staff Augmentation for AdTech Company

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.


Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.


White-Label Ad Management Solution

A flexible ad management system for large advertisers that brought industry recognition for MediaMath.


Custom Solution for Ad Campaign and Strategy Scheduling

Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.


AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.



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