AD SERVER
DEVELOPMENT SERVICES

If you want to ensure an easy start for your Ad Server to significantly improve your entire media
buying and selling process, we are ready to provide a team of experienced developers equally
proficient in, and comprehensively knowledgeable about, AdTech, modern markets,
and evolving technologies.

GET FREE CONSULTATION

OVERVIEW

Ad Server in a Nutshell

Ad Server is specialised software to host ad content on, and deliver it to, the publishers’ websites and apps. In the course of RTB, Ad Servers make instantaneous decisions about choosing and buying impressions while the web page selected by the user is still loading. Ad Servers can also perform other tasks depending on the user needs, for example, ad metrics tracking, monitoring, and verification. On the one hand, Ad Servers are used for ad hosting and serving, which undoubtedly adds great value to them from the publishers’ perspective. On the other hand, Ad Servers are used by advertisers to track ad impressions and assess advertising campaign efficiency.

EXPLAINER

Ad Server Place in Programmatic RTB Flow

Ad request User visits the website or app The web page loads Ad Server analyzes data about the visitor Ad tag starts to load and call Publisher’s ad server Website loads and shows ad to visitor Response with ads Best matching ads for visitor to show Request Publisher’s Ad Server Advertiser’s Ad Server
User visits the website or app The web page loads Ad Server analyzes data about the visitor Ad tag starts to load and call Publisher’s ad server Website loads and shows ad to visitor Response with ads Best matching ads for visitor to show Publisher’s Ad Server Request Advertiser’s Ad Server

KEY FEATURES

Must-Have Ad Server Capabilities

  • Flexible API
  • Scheduling
  • Access to all necessary
    metrics
  • Support for VAST and VPAID specifications
  • Unified dashboard with user-friendly interface
  • Seamless integration in multiple
    channels such as SSPs, DSPs,
    Ad exchanges, and networks
  • Easy customization and setup
  • Сontrol over who buys and sells inventory and at what price
  • Detailed Reporting and
    Analytics on impressions,
    clicks, conversions, etc.
  • Compliance with GDPR
    requirements for companies
    that process EU citizens’ personal data.
  • Frequency capping
  • Cross-device advertising
  • Support for all inventory types (display, video, native)

VALUE

Who Can Benefit from Having
an In-House Ad Server

Publishers

Manage your ad slots to sell them to advertisers
via direct deals or RTB and collect detailed
statistics about campaigns

Advertisers

Store and manage your information about
creatives from all available sources
to assess their performance

KEY BENEFITS

Take Advantage of In-House Ad Server

Ad Server

GDPR-compliant secure
business environment
Full partner cooperation
transparency
Customization according
to specific business needs
Precise audience targeting
Advertising campaign optimisation

All-in-one advertising campaign tracking system
Extensive monetization features
Intuitive reporting and management
tools
Transparent analytics
on one dashboard

OUR STRENGTHS

Why Entrust Custom Ad Server Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister
company Adoppler whose
product is a full-stack
AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

MEET ADOPPLER

Trusted Marketplace Technology

As true industry veterans, we’ve managed to deliver our own AdTech platform, Adoppler Trusted Marketplace.

Our sister company Adoppler provides a holistic video monetization solution to resolve the needs of streaming media services, video publishers, vMVPDs, media agencies, AdTech and media startups.

Thanks to the unbiased universal auction, your inventory gets the best yield compared to legacy waterfall ad serving. Adoppler delivers added value with ultimate supply and demand diversity – letting you access and manage direct, programmatic, and third-party partners. Adoppler Trusted Marketplace ensures that you monetize video, CTV, and OTT inventory with maximum efficiency.

CONTACT

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