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Ad Server Development Services

If you want to ensure an easy start for your Ad Server to significantly improve your entire media buying and selling process, we are ready to provide a team of experienced developers equally proficient in AdTech, modern markets, and evolving technologies.

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OVERVIEW

Ad Server in a Nutshell

Ad Server is specialised software to host ad content on, and deliver it to, the publishers’ websites and apps. In the course of RTB, Ad Servers make instantaneous decisions about choosing and buying impressions while the web page selected by the user is still loading. Ad Servers can also perform other tasks depending on the user needs, for example, ad metrics tracking, monitoring, and verification. On the one hand, Ad Servers are used for ad hosting and serving, which undoubtedly adds great value to them from the publishers’ perspective. On the other hand, Ad Servers are used by advertisers to track ad impressions and assess advertising campaign efficiency.

EXPLAINER

Ad Server Place in Programmatic RTB Flow

KEY FEATURES

Must-Have Ad Server Capabilities

Flexible API
Scheduling
Access to all necessary
metrics
Support for VAST and VPAID specifications
Unified dashboard with user-friendly interface
Seamless integration in multiple
channels such as SSPs, DSPs,
Ad exchanges, and networks
Easy customization and setup
Сontrol over who buys and sells inventory and at what price
Detailed Reporting and
Analytics on impressions,
clicks, conversions, etc.
Compliance with GDPR
for companies that process
EU citizens’ personal data
Frequency capping
Cross-device advertising
Support for all inventory types (display, video, native)

VALUE

Who Can Benefit from Having
an In-House Ad Server

Publishers

Manage your ad slots to sell them to advertisers
via direct deals or RTB and collect detailed
statistics about campaigns

Advertisers

Store and manage your information about
creatives from all available sources
to assess their performance

KEY BENEFITS

Take Advantage of In-House Ad Server

Ad Server

GDPR-compliant secure
business environment

Full partner cooperation
transparency

Customization according
to specific business needs

Precise audience targeting

Advertising campaign optimisation

All-in-one advertising campaign tracking system

Extensive monetization features

Intuitive reporting and management
tools

Transparent analytics
on one dashboard

OUR STRENGTHS

Why Entrust Custom Ad Server Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister
company Adoppler whose
product is a full-stack
AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2010

FEATURED PROJECT

Explore Our AdTech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

Egor Zablotski Director of Engineering

A reliable Ad Server can become a win-win solution for publishers and
advertisers. While it can help to optimize advertising campaigns, it can
also provide transparent analytics and vast monetization opportunities.
If you are looking for a professional team that can deliver such software based on your needs, at Geomotiv, we are always at your disposal.