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SSP / SUPPLY-SIDE PLATFORM DEVELOPMENT SERVICES

Opt in for custom SSP development with a team of AdTech professionals
to take advantage of in-house sell-side technology.

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OVERVIEW

SSP in a Nutshell

SSP, or a Supply-Side Platform a.k.a. Sell-Side Platform, is specialised software to assist media selling that occurs in automated fashion. SSPs allow publishers to open access to their inventory for the maximum number of parties involved. The platform also ensures taking control over, and managing, complex and intricate ad selling processes. SSP’s main objective is to help publishers get the most of their advertising space by means of maximizing the prices their impressions sell at, and find the piece of advertising that will respond to publishers’ needs in the best way possible.

EXPLAINER

SSP Place in Programmatic RTB Flow

KEY FEATURES

Must-Have SSP Capabilities

Compatibility with OpenRTB specification
Flexibility in setting up floor
prices and yield management
Flexible API
Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once
Unified dashboard with user-friendly interface
Access to all necessary metrics
Control over who buys the inventory and at what price
Partner interaction transparency
Detailed reporting and analytics
Compliance with GDPR
requirements for companies that
process EU citizens’ personal data
Support for all inventory types (display, video, audio, native)

VALUE

Who Can Benefit from Having
an In-House SSP

Premium Publishers

Monetize your inventory with
maximum efficiency

Media Technology Companies

Add media sales features to
your platforms

Media Buyers

Take control and disintermediate
your supply chain

KEY BENEFITS

Take Advantage of In-House SSP

SSP

Full control over inventory and data

No need to pay to external SSPs

Control over product roadmap

Flexible opportunities for yield management

Access to a wide list of demand partners

Access to the most competitive CPMs

Fast integration into third-party services

Full support of all inventory types

Tracking of all necessary metrics on one dashboard

Maximum data efficiency

OUR STRENGTHS

Why Entrust Custom SSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

FEATURED PROJECT

Explore Our Ad Tech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.