SSP / SUPPLY-SIDE PLATFORM DEVELOPMENT SERVICES
Opt in for custom SSP development with a team of AdTech professionals
to take advantage of in-house sell-side technology.
Get a Free Consultation
Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
OVERVIEW
SSP in a Nutshell
SSP, or a Supply-Side Platform a.k.a. Sell-Side Platform, is specialised software to assist media selling that occurs in automated fashion. SSPs allow publishers to open access to their inventory for the maximum number of parties involved. The platform also ensures taking control over, and managing, complex and intricate ad selling processes. SSP’s main objective is to help publishers get the most of their advertising space by means of maximizing the prices their impressions sell at, and find the piece of advertising that will respond to publishers’ needs in the best way possible.
EXPLAINER
SSP Place in Programmatic RTB Flow
KEY FEATURES
Must-Have SSP Capabilities
-
Compatibility with OpenRTB specification -
Flexibility in setting up floor
prices and yield management -
Flexible API -
Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once -
Unified dashboard with user-friendly interface -
Access to all necessary metrics -
Control over who buys the inventory and at what price -
Partner interaction transparency -
Detailed reporting and analytics -
Compliance with GDPR
requirements for companies that
process EU citizens’ personal data -
Support for all inventory types (display, video, audio, native)
VALUE
Who Can Benefit from Having
an In-House SSP
Premium Publishers
Monetize your inventory with
maximum efficiency
Media Technology Companies
Add media sales features to
your platforms
Media Buyers
Take control and disintermediate
your supply chain
KEY BENEFITS
Take Advantage of In-House SSP
SSP
Full control over inventory and data
No need to pay to external SSPs
Control over product roadmap
Flexible opportunities for yield management
Access to a wide list of demand partners
Access to the most competitive CPMs
Fast integration into third-party services
Full support of all inventory types
Tracking of all necessary metrics on one dashboard
Maximum data efficiency
