Opt in for custom SSP development with a team of AdTech professionals
to take advantage of in-house sell-side technology.



SSP in a Nutshell

SSP, or a Supply-Side Platform a.k.a. Sell-Side Platform, is specialised software to assist media selling that occurs in automated fashion. SSPs allow publishers to open access to their inventory for the maximum number of parties involved. The platform also ensures taking control over, and managing, complex and intricate ad selling processes. SSP’s main objective is to help publishers get the most of their advertising space by means of maximizing the prices their impressions sell at, and find the piece of advertising that will respond to publishers’ needs in the best way possible.


SSP Place in Programmatic RTB Flow

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE


Must-Have SSP Capabilities

  • Compatibility with OpenRTB specification
  • Flexibility in setting up floor
    prices and yield management
  • Flexible API
  • Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once
  • Unified dashboard with user-friendly interface
  • Access to all necessary metrics
  • Control over who buys the inventory and at what price
  • Partner interaction transparency
  • Detailed reporting and analytics
  • Compliance with GDPR
    requirements for companies that
    process EU citizens’ personal data
  • Support for all inventory types (display, video, audio, native)


Who Can Benefit from Having
an In-House SSP

Premium Publishers

Monetize your inventory with
maximum efficiency

Media Technology Companies

Add media sales features to
your platforms

Media Buyers

Take control and disintermediate
your supply chain


Take Advantage of In-House SSP


Full control over inventory and data
No need to pay to external SSPs
Control over product roadmap
Flexible opportunities for yield management
Access to a wide list of demand partners

Access to the most competitive CPMs
Fast integration into third-party services
Full support of all inventory types
Tracking of all necessary metrics on one dashboard
Maximum data efficiency


Why Entrust Custom SSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013


Explore Our Ad Tech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.


Our Work Speaks for Itself


Programmatic Advertising Optimization Platform

Custom software development for a programmatic advertising platform with critical performance requirements.


Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.


SSP and DSP Advertising Technology

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.


Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.


CTV Ad Server

Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.


Data Processing Layer Optimization in an RTB Platform

An RTB platform with a particular layer for preprocessing data to be used in subsequent OLAP cube preparation.



Expertise at Your Service

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