Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
SSP / SUPPLY-SIDE PLATFORM DEVELOPMENT SERVICES
Geomotiv brings deep domain knowledge and years-long expertise with custom AdTech solutions to create your Supply-Side platform from scratch or improve the current system’s functionality or architecture. Overcome tech challenges, enhance user loyalty, and boost ad campaign performance with an experienced SSP development partner who navigates AdTech intricacies and speaks professional domain language.
How an SSP Aids Publishers in Achieving Advertising Success
What is an SSP?
SSPs, or Supply-Side Platforms, act as intermediaries between publishers, media owners, and the vast landscape of potential buyers in the programmatic advertising ecosystem. SSPs connect publishers to multiple entities, including Ad Exchanges, Demand-Side platforms (DSPs), and Ad Networks without manual intervention.
For a comprehensive understanding, the Supply Side platform definition highlights its critical role in facilitating transactions and optimizing the monetization of publishers’ inventory.
Place in the RTB Flow
SSPs commonly sell inventory via Real-Time Bidding (RTB) auctions, which automates the selling of a publisher’s inventory to DSPs.
One of the primary functions of SSPs is to empower publishers to optimize their yield by opening up inventory to as many potential buyers as possible and setting price floors.
SSPs ensure that publishers can distribute impressions to a maximum number of parties interested in their ad space, creating a competitive environment that enhances the value of the inventory.
If you plan to build and launch your own Ad Tech Supply Side platform to increase your ad revenue and optimize the ad space available on your digital resource, you can count on us. Since 2010, Geomotiv has been instrumental in delivering an impressive average uplift of 3X ad revenue and 4X ad impressions growth for its clients due to expert application of next-gen programmatic advertising technology.
Signs You Need SSP
Challenge: Manual yield management process. Solution: SSPs enable publishers to monetize their inventory without manual intervention. Automation streamlines the selling and buying inventory for all devices, increasing fill rate and maximizing RPM (revenue per mile) and RPS (revenue per second).
Lack of insights
Challenge: Misinformed decisions. Solution: SSPs provide detailed reporting on bidding activities, purchase prices, and individual advertiser behavior. This built-in functionality empowers publishers with valuable data, helping them understand the performance and demand for their ad space and enabling them to make informed decisions for yield management.
Low fill rate
Challenge: Limited bidders. Solution: SSPs connect to multiple programmatic platforms simultaneously, expanding the pool of potential buyers participating in real-time bidding. This peculiarity increases competition and demand for the ad space, potentially leading to better yield and higher revenue for publishers.
Brand safety concerns
Challenge: Displaying inappropriate ads. Solution: SSPs act as intermediaries, ensuring brand safety for publishers by blocking unwanted ads and restricting distinct categories, domains, or creatives. Publishers can also limit inventory access to specific buyers, maintaining a safer and more suitable transactional environment.
What Is A Supply Side Platform Place in RTB Auction
How SSP Interacts with Other Players in the Programmatic Chain
Programmatic Supply Chain in Action
What Processes Does SSP Manage
The publisher submits the data associated with the inventory, including available ad space, audience, and targeting choices, and sends it to the Supply Side platform software.
The publisher’s website loads upon a user’s visit. This event activates an ad request – the website forwards the user’s data to the SSP automatically.
Ad Request Transfer
The SSP transfers the request to the Ad Exchange, which connects the buy- and sell-sides of the programmatic process. In some cases, the SSP can plug into DSPs directly.
Matching with the Buyer
Demand Side Platforms (DSPs) obtain the impression from the ad exchange, enabling advertisers to purchase relevant ad space and target specific audiences.
Bids on ad units from DSPs flow to the ad exchange, and the advertisers submit their bid price and accompanying creatives to the system.
Selection of a Winning Bid
The ad server, following pre-set rules, determines the winning bid and selects the highest bidder. This advertiser wins the ad impression.
The creative returns to the publisher’s website, where it is presented to the user within the pre-defined ad space.
Flexibility in setting up floor
prices and yield management
Flexible and scalable APIs
Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once
Unified dashboard with user-friendly interface
Access to all necessary metrics
Control over who buys the inventory and at what price
Partner interaction transparency
Detailed reporting and analytics
Compliance with GDPR
requirements for companies that
process EU citizens’ personal data
Support for all inventory types (display, video, audio, native)
Automated real-time ad placement
Who Can Benefit from Having an In-House SSP
Monetize your premium inventory
and optimize yield with our tailored
solutions. We empower you to maximize
ad revenue with the highest efficiency,
ensuring your ad space generates
the revenue it deserves.
Media Technology Companies
Boost your AdTech platform by
incorporating cutting-edge media
selling features. Our solutions provide
advanced tools to enhance advertising
capabilities, maximize revenue, and
stay ahead of the curve.
Take complete control of your
supply chain with our comprehensive
solutions. Disintermediate and optimize
your processes to ensure transparency,
efficiency, and strategic control over
your media buying efforts.
Take Advantage of In-House SSP
Full control over inventory and data
No need to pay to external SSPs
Control over product roadmap
Flexible opportunities for yield management
Access to a wide list of demand partners
Access to the most competitive CPMs
Fast integration into third-party services
Full support of all inventory types
Tracking of all necessary metrics on one dashboard
Maximum data efficiency
Why Entrust Custom SSP Development to Geomotiv
13+ Years of AdTech Experience
Geomotiv has been a custom AdTech development partner to leading niche entities since 2010 and a driving force for our product subsidiary, which evolved into a standalone company – Adoppler.
Vast proficiency with industry specifics, deep knowledge of the inner workings of complex AdTech platforms, and extensive track record of developing custom AdTech solutions from scratch – are the things that make us stand out.
Our development teams use a time-tested Agile methodology to deliver custom SSP solutions of any scale. This iterative process ensures the continuous shipment of product increments to users and stakeholders. Through regular feedback collection, we can swiftly make adjustments, enhancing the adaptability and responsiveness of your SSP to meet changing requirements.
Explore Our Ad Tech Platform Development Success Story
Adoppler is a full-stack AdTech solution that traces back to Geomotiv’s product subsidiary.
It offers a vertically integrated platform encompassing SSP, DSP, Ad Exchange, and Ad Server functionalities. Adoppler’s robust feature set includes:
Video transcoding capabilities;
Complete SSP solution that supports working with VAST tags, OpenRTB 2.x, and Prebid Server inventory sources;
Complex traffic routing, filtering, throttling, and other traffic management and shaping capabilities;
Standard and preferred PMP deals, deal priorities; pass-through PMP deals;
Built-in ad server with a unified auction and direct campaigns;
Custom adapters for SpringServe and Publica;
Bidder adapters for all major programmatic buyers, including Magnite, Unruly, Smaato, Pubmatic, Xandr, FreeWheel, BidSwitch, etc.;
Integration with LiveRamp, Neustar, TruOptik DMPs;
Integration with Kochava Publisher suite for closed-loop attribution;
Creative Library with support for rule-based allow/block listing;
Custom real-time reporting.
Explore Other AdTech Solutions We Help Bring to Life
Do you need to manage and sell ad inventory to different parties via direct deals or RTB auctions? Are you an advertiser looking for a custom solution to collect and oversee data on creatives from diverse sources to evaluate their efficiency? Then, you might need to develop a custom Ad server, which acts as a platform for ad hosting, serving, and tracking. Our Ad Server development teams can help you design, build, and support a tailored solution for various programmatic advertising channels. Learn more
Do you want to leverage a transparent RTB environment to fulfill the transactions but need qualified resources to complete the task? Then, hire our team of AdTech experts to build or improve your Ad Exchange solution. An Ad Exchange acts as a platform facilitating transactions of available ad impressions between media buyers and sellers. Advertisers bid through DSPs, while publishers make their inventory available via SSPs or the Ad exchange. Geomotiv ensures these processes tick like a clock and fulfill your goals. Learn more
Thanks to working in the AdTech space for over a decade, we’vegained a profound understanding of the market participants’ needs.We build solutions of different types, and supply-side platforms areamong the products we can create per your requirements. We knowwhat goals publishers expect to achieve using such solutions andhow to make it possible with innovative tech tools.
An example of what is an SSP in advertising is Google Ad Manager. This ad tech supply-side platform provides comprehensive ad monetization capabilities and specialized tools for media selling optimization and management. It enables publishers to connect with various programmatic demand sources, including Ad Exchanges and DSPs. Google Ad Manager offers features such as ad serving, real-time bidding, and ad network optimization, among others.
What are the pros and cons of Supply Side platform?
Publishers benefit from SSPs through higher yields, broader access to different advertisers, and fair inventory prices. However, integrating an SSP with your website or app can present technical and security challenges. It’s crucial to ensure your SSP aligns with data privacy and quality standards for seamless and compliant operations. Luckily, an experienced partner like Geomotiv will help resolve these issues before you notice them.
Let Us Contact You
Fill out the form below and we’ll get in touch within 24 hours