SSP / SUPPLY-SIDE PLATFORM DEVELOPMENT SERVICES
Geomotiv brings deep domain knowledge and years-long expertise with custom AdTech solutions to create your Supply-Side platform from scratch or improve the current system’s functionality or architecture. Overcome tech challenges, enhance user loyalty, and boost ad campaign performance with an experienced SSP development partner who navigates AdTech intricacies and speaks professional domain language.
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What is Supply Side Platform?
How an SSP Aids Publishers in Achieving
Advertising Success
What is an SSP?
- SSPs, or Supply-Side Platforms, act as intermediaries between publishers, media owners, and the vast landscape of potential buyers in the programmatic advertising ecosystem. SSPs connect publishers to multiple entities, including Ad Exchanges, Demand-Side platforms (DSPs), and Ad Networks without manual intervention.
- For a comprehensive understanding, the Supply Side platform definition highlights its critical role in facilitating transactions and optimizing the monetization of publishers’ inventory.
Place in the RTB Flow
- SSPs commonly sell inventory via Real-Time Bidding (RTB) auctions, which automates the selling of a publisher’s inventory to DSPs.
Value
- One of the primary functions of SSPs is to empower publishers to optimize their yield by opening up inventory to as many potential buyers as possible and setting price floors.
- SSPs ensure that publishers can distribute impressions to a maximum number of parties interested in their ad space, creating a competitive environment that enhances the value of the inventory.
If you plan to build and launch your own Ad Tech Supply Side platform to increase your ad revenue and optimize the ad space available on your digital resource, you can count on us. Since 2010, Geomotiv has been instrumental in delivering an impressive average uplift of 3X ad revenue and 4X ad impressions growth for its clients due to expert application of next-gen programmatic advertising technology.
Challenges
Signs You Need SSP
Inefficiency
Challenge: Manual yield management process.
Solution: SSPs enable publishers to monetize their inventory without manual intervention. Automation streamlines the selling and buying inventory for all devices, increasing fill rate and maximizing RPM (revenue per mile) and RPS (revenue per second).
Lack of insights
Challenge: Misinformed decisions.
Solution: SSPs provide detailed reporting on bidding activities, purchase prices, and individual advertiser behavior. This built-in functionality empowers publishers with valuable data, helping them understand the performance and demand for their ad space and enabling them to make informed decisions for yield management.
Low fill rate
Challenge: Limited bidders.
Solution: SSPs connect to multiple programmatic platforms simultaneously, expanding the pool of potential buyers participating in real-time bidding. This peculiarity increases competition and demand for the ad space, potentially leading to better yield and higher revenue for publishers.
Brand safety concerns
Challenge: Displaying inappropriate ads.
Solution: SSPs act as intermediaries, ensuring brand safety for publishers by blocking unwanted ads and restricting distinct categories, domains, or creatives. Publishers can also limit inventory access to specific buyers, maintaining a safer and more suitable transactional environment.
What Is A Supply Side Platform Place in RTB Auction
How SSP Interacts with Other Players in the Programmatic Chain
Programmatic Supply Chain in Action
What Processes Does SSP Manage
Data Exposure
The publisher submits the data associated with the inventory, including available ad space, audience, and targeting choices, and sends it to the Supply Side platform software.
Website Visit
The publisher’s website loads upon a user’s visit. This event activates an ad request – the website forwards the user’s data to the SSP automatically.
Ad Request Transfer
The SSP transfers the request to the Ad Exchange, which connects the buy- and sell-sides of the programmatic process. In some cases, the SSP can plug into DSPs directly.
Matching with the Buyer
Demand Side Platforms (DSPs) obtain the impression from the ad exchange, enabling advertisers to purchase relevant ad space and target specific audiences.
Bidding
Bids on ad units from DSPs flow to the ad exchange, and the advertisers submit their bid price and accompanying creatives to the system.
Selection of a Winning Bid
The ad server, following pre-set rules, determines the winning bid and selects the highest bidder. This advertiser wins the ad impression.
Ad Rendering
The creative returns to the publisher’s website, where it is presented to the user within the pre-defined ad space.
Services We Offer
Which SSP Development Services Do You Need?
Custom SSP Development
Our AdTech development
company specializes in creating
custom SSPs from scratch.
When you choose to build your
platform with us, you:
- gain full ownership of
technology and data;
- reduce hidden fees and commissions associated
with online media buying;
- control the product
roadmap and build only relevant features.
Existing SSP Improvement
Geomotiv’s developers help
incorporate new capabilities
and functionality, and expand
the current feature set to:
- enhance your offering
by providing publishers
with increased transparency and
control mechanisms;
- introduce innovative
solutions that align seamlessly with
emerging programmatic
trends;
- achieve optimal
system performance
and adaptability.
Integration with External Data Sources
Our company will seamlessly
connect your SSP with DMPs,
data providers, and CMPs
to help you:
- harness the power of
miscellaneous data sets for improved media
selling;
- incorporate additional
insights for precisely targeting relevant
audiences;
- optimize ad placements
by assessing multiple
perspectives.
Sell-Side Ad Fraud Prevention
Geomotiv’s developers fortify
your Sell-Side platform against
various forms of ad fraud and
ensure its integrity by
incorporating:
- robust anti-spam systems;
- real-time fraud detection
mechanisms;
- regular traffic quality checks;
- fake advertiser detection systems.
Are you looking to launch a custom software solution for AdTech or adjacent industries?
Then, engage Geomotiv’s developers or outsource the entire custom software development project to our company.
KEY FEATURES
Must-Have SSP Capabilities
-
Compatibility with OpenRTB specification
-
Flexibility in setting up floor
prices and yield management
-
Flexible and scalable APIs
-
Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once
-
Unified dashboard with user-friendly interface
-
Access to all necessary metrics
-
Control over who buys the inventory and at what price
-
Partner interaction transparency
-
Detailed reporting and analytics
-
Compliance with GDPR
requirements for companies that
process EU citizens’ personal data
-
Support for all inventory types (display, video, audio, native)
-
Automated real-time ad placement
VALUE
Who Can Benefit from Having
an In-House SSP
Premium Publishers
Monetize your premium inventory
and optimize yield with our tailored
solutions. We empower you to maximize
ad revenue with the highest efficiency,
ensuring your ad space generates
the revenue it deserves.
Media Technology Companies
Boost your AdTech platform by
incorporating cutting-edge media
selling features. Our solutions provide
advanced tools to enhance advertising
capabilities, maximize revenue, and
stay ahead of the curve.
Media Buyers
Take complete control of your
supply chain with our comprehensive
solutions. Disintermediate and optimize
your processes to ensure transparency,
efficiency, and strategic control over
your media buying efforts.