DSP / DEMAND-SIDE PLATFORM DEVELOPMENT SERVICES

Whether you want to build a Custom DSP that will help you to cut out intermediation from the supply path
and thus reduce service charges paid to technology vendors, or obtain more competitive
ad rates, we are ready to provide a team of seasoned developers
highly proficient in AdTech.

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OVERVIEW

DSP in a Nutshell

DSP, or Demand-Side Platform, is a software platform that offers inventory media buying to advertisers, agencies, and other media buyers with the highest bidder. DSP allows for integration into a large number of inventory supplies and grants diversified targeting capabilities.

EXPLAINER

DSP Place in Programmatic RTB Flow

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE

KEY FEATURES

Must-Have DSP Capabilities

  • Compatibility with OpenRTB specification
  • Vast opportunities for targeting
    and retargeting
  • Flexible API
  • Media buying through multiple channels such as ad exchanges, SSPs, and networks at once
  • Unified dashboard with user-friendly interface
  • Bidding optimization algorithm
  • Advertising campaign
    and creative administration
  • Compliance with GDPR
    requirements for companies that
    process EU citizens’ personal data
  • Detailed real-time reporting

VALUE

Who Can Benefit from Having
an In-House DSP

Advertisers

Handle your data and manage your advertising budgets

Media Agencies

Operate your media buying platform
and control your supply path

Media Technology Companies

Supply your clients with
white-label media buying technologies

KEY BENEFITS

Take Advantage of In-House DSP

DSP

In-house media buying without AdTech tax
Control over product roadmap
Advertising strategy optimization

Ability to integrate any business-critical service
Full control over data
Ability to generate any models and reports

OUR STRENGTHS

Why Entrust Custom DSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

FEATURED PROJECT

Explore Our Ad Tech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

CASE STUDIES

Our Work Speaks for Itself

programmatic-advertising-optimization-platform

Programmatic Advertising Optimization Platform

Custom software development for a programmatic advertising platform with critical performance requirements.

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advertising-automation

Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

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big-data-chemistry

SSP and DSP Advertising Technology

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.

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ott-advertising-service

Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

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in-house-digital-adtech-platform

CTV Ad Server

Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.

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data-processing-layer-optimization-in-an-rtb-platform

Data Processing Layer Optimization in an RTB Platform

An RTB platform with a particular layer for preprocessing data to be used in subsequent OLAP cube preparation.

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BLOG

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CONTACT

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