Demand-Side Platform Development

Whether you want to build a Custom DSP that will help you to cut out intermediation from the supply path and reduce service charges paid to technology vendors, or obtain more competitive ad rates, we are ready to provide our seasoned developers highly proficient in AdTech.



DSP in a Nutshell

DSP, or Demand-Side Platform, is a software platform that offers inventory media buying to advertisers, agencies, and other media buyers with the highest bidder. DSP allows for integration into a large number of inventory supplies and grants diversified targeting capabilities.


DSP Place in Programmatic RTB Flow

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE


Must-Have DSP Capabilities

  • Compatibility with OpenRTB specification
  • Vast opportunities for targeting
    and retargeting
  • Flexible API
  • Media buying through multiple channels such as ad exchanges, SSPs, and networks at once
  • Unified dashboard with user-friendly interface
  • Bidding optimization algorithm
  • Advertising campaign
    and creative administration
  • Compliance with GDPR
    requirements for companies that
    process EU citizens’ personal data
  • Detailed real-time reporting


Who Can Benefit from Having
an In-House DSP


Handle your data and manage your advertising budgets

Media Agencies

Operate your media buying
platform and control your
supply path

Media Technology Companies

Supply your clients with
white-label media buying


Take Advantage of In-House DSP


In-house media buying without AdTech tax
Control over product roadmap
Advertising strategy optimization

Ability to integrate any business-critical service
Full control over data
Ability to generate any models and reports


Why Entrust Custom DSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2010


Explore Our AdTech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

Alex Kharkauski Chief Operating Officer

At Geomotiv, we have splendid expertise in building AdTech solutions.
Our specialists have a deep understanding of all the industry trends
and the needs of the market participants, including advertisers, media
agencies, and media tech companies. For over a decade, we have built
reliable demand-side platforms that allow advertisers to successfully
promote their products and services by working with different


Our Work Speaks for Itself


Video Streaming Platform

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.


Staff Augmentation for AdTech Company

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.


Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.


White-Label Ad Management Solution

A flexible ad management system for large advertisers that brought industry recognition for MediaMath.


Custom Solution for Ad Campaign and Strategy Scheduling

Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.


AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.



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