Whether you want to build a Custom DSP that will help you to cut out intermediation from the supply path
and thus reduce service charges paid to technology vendors, or obtain more competitive
ad rates, we are ready to provide a team of seasoned developers
highly proficient in AdTech.



DSP in a Nutshell

DSP, or Demand-Side Platform, is a software platform that offers inventory media buying to advertisers, agencies, and other media buyers with the highest bidder. DSP allows for integration into a large number of inventory supplies and grants diversified targeting capabilities.


DSP Place in Programmatic RTB Flow

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE


Must-Have DSP Capabilities

  • Compatibility with OpenRTB specification
  • Vast opportunities for targeting
    and retargeting
  • Flexible API
  • Media buying through multiple channels such as ad exchanges, SSPs, and networks at once
  • Unified dashboard with user-friendly interface
  • Bidding optimization algorithm
  • Advertising campaign
    and creative administration
  • Compliance with GDPR
    requirements for companies that
    process EU citizens’ personal data
  • Detailed real-time reporting


Who Can Benefit from Having
an In-House DSP


Handle your data and manage your advertising budgets

Media Agencies

Operate your media buying platform
and control your supply path

Media Technology Companies

Supply your clients with
white-label media buying technologies


Take Advantage of In-House DSP


In-house media buying without AdTech tax
Control over product roadmap
Advertising strategy optimization

Ability to integrate any business-critical service
Full control over data
Ability to generate any models and reports


Why Entrust Custom DSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013


Trusted Marketplace Technology

As true industry veterans, we’ve managed to deliver our own AdTech platform, Adoppler Trusted Marketplace.

Our sister company Adoppler provides a holistic video monetization solution to resolve the needs of streaming media services, video publishers, vMVPDs, media agencies, AdTech and media startups.

Thanks to the unbiased universal auction, your inventory gets the best yield compared to legacy waterfall ad serving. Adoppler delivers added value with ultimate supply and demand diversity – letting you access and manage direct, programmatic, and third-party partners. Adoppler Trusted Marketplace ensures that you monetize video, CTV, and OTT inventory with maximum efficiency.


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