CDP/ Customer Data Platform Development Services

With an experienced team of AdTech and MarTech developers, you will be able to use the
CDP technology and gain access to the data on the audience’s real preferences and interests
thus ensuring maximum efficiency and personalization of online services in real time.

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OVERVIEW

CDP in a Nutshell

CDP, or Customer Data Platform, is a software platform that can bring together the data of any type and category from various data sources, and transform it into a marketer-friendly format. As a result, CDP can help in creating a full 360 degree customer profile and using it to craft a superior omni-channel customer experience.

EXPLAINER

How CDP Works

ORCHESTRATION VIA CONTOUR DATA INTEGRATION CUSTOMER CUSTOMER DATA PLATFORM Clever ID & Cross- devic Tracking Multi-channel & Data Segmentation Predictive Email Push Messaging SMS Social Direct Mail Web DATA CHANNELS
DATA CHANNELS DATA INTEGRATION ORCHESTRATION VIA CONTOUR CUSTOMER DATA PLATFORM CUSTOMER Clever ID & Cross- device Tracking Segmentation Predictive Personal & Demographic Onsite Behavioural Data Engagement Data Transactional Data Mobile & Device Data Push Messaging Social Email SMS Direct Mail Web Multi-channel & Data

KEY FEATURES

Must-Have CDP Capabilities

  • Data integration from relevant systems
  • Single Customer View
    (SCV) creation
  • Contractor’s customer data ingestion and retention
  • Secure real-time data access
  • Support of various data sources
    in various formats
  • Access to data analytics and visualization
  • Raw data processing
  • Easy-to-use and seamless interface
  • Customer profile data refresh
  • All-in-one reporting
  • Data accessibility to external platforms and instruments
  • Scalability

VALUE

Who Can Benefit from Having
an In-House CDP

Marketers

Improve your customer
conversion and connect user
data across various sources

Advertisers

Unify first- and third-party data
and improve advertising
campaign efficiency

KEY BENEFITS

Take Advantage of In-House CDP

CDP

Big Data and high-load processing
Regular release of new features
Ability to add non-standard modules
Unified system reporting

Persistent data access
Ability to plug into CRM and customer support systems
Third-party service integration
High performance rate

OUR STRENGTHS

Why Entrust Custom CDP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

autor
Alex Kharkauski Chief Operating Officer

Today, data is one of the most valuable sources companies can get
to build the right business strategy, create unique client experiences,
and maximize their profits.
With a well-thought-out CDP, marketers, and publishers will get access
to complete customer profiles that will unite data collected from all
the available channels.

CASE STUDIES

Our Work Speaks for Itself

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Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.

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White-Label Ad Management Solution

A flexible ad management system for large advertisers that brought industry recognition for MediaMath.

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Custom Solution for Ad Campaign and Strategy Scheduling

Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.

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AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.

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Programmatic Advertising Optimization Platform

Custom software development for a programmatic advertising platform with critical performance requirements.

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Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

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CONTACT

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