Data Management Platform Development
If you need to build your own DMP to have full control over technology and audience data, we are ready to supply developers with vast experience in software development for various ad channels.
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Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
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Looking to build a successful custom software solution? Our experienced development team is ready to assist.
OVERVIEW
DMP in a Nutshell
DMP, or Data Management Platform, is a centralized technological platform used to collect, store, and segment odd audience data to be analyzed and transferred, in a categorized form, into various systems in order to reach advertising or marketing campaign objectives. Using a DMP, publishers and media buyers can acquire full control over customer data and target specific audiences more efficiently with the help of valuable insights.
EXPLAINER
DMP Place in Programmatic RTB Flow
KEY FEATURES
Must-Have DMP Capabilities
-
Data import from multiple
sources: digital, offline,
and media properties -
Data segmentation and
classification to create
audience profiles -
Open APIs
-
Automatic scalability
-
Real-time data analysis and
report generation -
Seamless data transfer
to DSPs, Ad Networks, etc. -
GDPR compliance/Data protection
VALUE
Who Can Benefit from Having
an In-House DMP
Advertisers
Target the right audience and make
the most out of your inventory
Agencies
Optimize media buying and increase ad efficiency for clients
Publishers
Monetize your inventory to the max and optimize your UX
KEY BENEFITS
Take Advantage of In-House DMP
DMP
Full control over the technology
Deployment and scalability
24/7 data accessibility in both structured and raw formats
Customization to specific requirements
Secure data exchange environment
Advanced user segmentation settings
Seamless integration into other platforms and tools
Easy-to-use campaign analytics dashboard
Systematic reporting on audience behavior
Continuous assessment of main KPI performance
