DMP / DATA MANAGEMENT PLATFORM DEVELOPMENT SERVICES

If you consider building your own DMP to have full control over technology and audience data and also build and prioritize new features, Geomotiv is ready to supply a team of skilled developers with great technical knowledge and extensive experience in software development for various advertising channels.

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OVERVIEW

DMP in a Nutshell

DMP, or Data Management Platform, is a centralized technological platform used to collect, store, and segment odd audience data to be analyzed and transferred, in a categorized form, into various systems in order to reach advertising or marketing campaign objectives. Using a DMP, publishers and media buyers can acquire full control over customer data and target specific audiences more fficiently with the help of valuable insights.

EXPLAINER

DMP Place in Programmatic RTB Flow

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE

KEY FEATURES

Must-Have DMP Capabilities

  • Data import from multiple
    sources: digital, offline,
    and media properties
  • Data segmentation and
    classification to create
    audience profiles
  • Open APIs
  • Automatic scalability
  • Real-time data analysis and
    report generation
  • Seamless data transfer
    to DSPs, Ad Networks, etc.
  • GDPR compliance/Data protection

VALUE

Who Can Benefit from Having
an In-House DMP

Advertisers

Target the right audience and make
the most out of your inventory

Agencies

Optimize media buying and increase ad efficiency for clients

Publishers

Monetize your inventory to the max and optimize your UX

KEY BENEFITS

Take Advantage of In-House DMP

DMP

Full control over the technology
Deployment and scalability
24/7 data accessibility in both structured and raw formats
Customization to specific requirements
Secure data exchange environment

Advanced user segmentation settings
Seamless integration into other platforms and tools
Easy-to-use campaign analytics dashboard
Systematic reporting on audience behavior
Continuous assessment of main KPI performance

OUR STRENGTHS

Why Entrust Custom DMP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister
company Adoppler whose
product is a full-stack
AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013

CONTACT

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