Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
Invest in retail media development to create new revenue streams, increase profitability, attract long-tail advertisers, and convert audiences into paying customers. With us, your retail media company can deliver personalized advertising that drives revenue growth and improves customer engagement across all touchpoints.
Looking to build a successful custom software solution? Our experienced development team is ready to assist.
Are you looking for a partner with a strong understanding of the retail media ecosystem, industry standards, and inner processes? Choose our retail media consulting company to:
With our assistance, you can develop any product for the retail media industry, from proprietary ad networks and ad servers to white-label self-serving platforms. Partner with us to:
Are you dealing with performance bottlenecks, limited functionality, or data synchronization issues? Let us address your pain points and enhance your system’s infrastructure:
Our company helps you incorporate digital solutions that enable efficient monetization of first-party data and retail media ads. Monetize digital properties across all channels, manage ad inventory, personalize ad placements, and onboard unlimited brands and advertisers.
Geomotiv blends extensive AdTech industry experience with retail-specific knowledge to deliver complex advertising technology to your operations. Let us enrich your advertising stack with vertically integrated AdTech solutions adapted to your retail business needs and pain points.
We help your retail business integrate innovative marketing tools into your tech stack. Engage our team with a proven case history of tailoring software development services to the needs of marketing departments. Automate manual tasks and implement an omnichannel approach to boost your advertising offering across various platforms with our backup.
Geomotiv helps you analyze large-scale data generated daily and drive smarter decisions and adjustments. We tailor our advanced analytics and data collection expertise to help you maximize data activation, campaign measurement, and performance optimization.
Our company makes it easy for retailers to deliver personalized advertising experiences at scale. Engage our experienced team to design a future-proof strategy that adapts to evolving needs and customer expectations. With our help, you will serve dynamic ad content, target audiences with relevant messages, and optimize the customer journey for improved conversions.
Geomotiv helps you build a reliable backbone for realizing retail media monetization goals. Our custom eCommerce solutions integrate with inventory systems, payment gateways, and other tools. We ensure your operations will become streamlined, scalable, and ready to support an advanced retail media service.
Pain point: Large data volumes are scattered throughout the fragmented ecosystem of tools and platforms. Lack of a single source of truth for deriving insights.
Solution: Employ integrated data solutions and advanced analytics tools. Combine first-party data from disconnected sources into a central hub.
Pain point: Ad impressions are off-target. They reach the wrong audience or appear at an inappropriate moment, resulting in wasted ad spend and low ROAS.
Solution: Tap into advanced targeting algorithms and real-time analytics to ensure your ads reach the right users at the best moment.
Pain point: The more campaigns you run, the harder it gets to monitor performance, make the changes, and have everything fall in place.
Solution: A centralized system manages campaigns in one place through tracking, automated reporting, and user-friendly dashboards.
Pain point: The legal framework governing a retail media business has become a complex mesh of data privacy and identity protection regulations.
Solution: Implement policies for data collection and retention. Keep track of compliance issues and integrate customer-oriented privacy practices.
Pain point: Inconsistent messaging, siloed inventory systems, and restrictive budgets hinder optimal results for a multichannel approach.
Solution: A partnership with a technology provider to integrate multiple channels in a centralized framework. Learn the details.
Pain point: Manual forecasting and performance tracking processes. Slow and misaligned reactions to abrupt changes in consumer behavior, market trends, and other external factors.
Solution: Combine automated data collection and processing methods with AI-powered predictive analytics tools.
Pain Point: Rapidly shifting market trends and changing consumer expectations make retailers constantly innovate. Otherwise, they may fail to meet consumer demands and remain competitive.
Solution: Adopt cutting-edge technologies like AI-driven tools and personalization engines; remain agile to new developments in the industry.
Pain point: As data volumes grow and user demands increase, traditional systems and processes may not have the capacity to catch up.
Solution: Leverage cloud-based infrastructure and modular software systems to support scalability; build a custom architecture with scalability needs in mind.
Discuss your idea with our expert team. With immense experience in providing retail media advertising services and AdTech expertise to Enterprise-level companies worldwide, we are fully equipped to address your needs.
Unlock new revenue streams by monetizing digital assets and reactivating in-store sales by driving online sales.
Drive value for brands and advertisers by offering ready-made audience segments and new ad formats.
Improve decision-making by leveraging advanced analytics and reporting.
Run targeted ad campaigns based on first-party data, browsing and purchase history, interests and preferences, and contextual data.
Build stronger connections with your audiences by delivering personalized customer journeys in different stages of the purchase funnel.
Automate data integration, campaign execution, and reporting to optimize advertising and operational processes.
Demonstrate ethical data practices with direct and permission-based collection of personal information.
Streamline ad inventory management to focus on analyzing results rather than compiling data manually.
Integrate retail media across online and offline touchpoints and activate many channels simultaneously.
Improve CX by catering to individual preferences and integrating ad content seamlessly into the shopping experience.
Implement a closed-loop attribution model that gives advertisers actionable insights into how their campaigns drive results.
Optimize your ad strategies and maximize ROI by streamlining workflows and allocating resources to high-impact areas.
Advanced data integration
Geomotiv helps you enhance your solution with powerful data integration functionalities. We develop custom features for streamlined information aggregation from different sources and add advanced and…
Advanced data integration
Geomotiv helps you enhance your solution with powerful data integration functionalities. We develop custom features for streamlined information aggregation from different sources and add advanced and customized metrics to meet your unique needs. Gain a deep understanding of commerce, advertising, inventory, and sales data and remove data silos from retail operations.
AI-powered ad targeting
Our team harnesses AI to assemble next-gen ad experiences for millions of eCommerce shoppers. With high-accuracy first-party data and transaction signals, we arm our retail customers with the features to construct…
AI-powered ad targeting
Our team harnesses AI to assemble next-gen ad experiences for millions of eCommerce shoppers. With high-accuracy first-party data and transaction signals, we arm our retail customers with the features to construct lookalike audiences and serve ads through advanced AI algorithms. From automated audience segmentation to predictive analytics and real-time recommendation engines, our solutions ensure retailers receive targeted ad placements.
Custom campaign management
Geomotiv develops centralized dashboards and interfaces for planning, executing, and optimizing retail media ad campaigns across all channels. Our teams embed A/B testing…
Custom campaign management
Geomotiv develops centralized dashboards and interfaces for planning, executing, and optimizing retail media ad campaigns across all channels. Our teams embed A/B testing tools that enable advertisers to conduct experiments with creative format and targeting. Furthermore, our proficient use of AI and ML models lets you adjust targeting, bid prices, and innovative selection.
Real-time analytics
Real-time insights are among the critical features of leading retail media advertising solutions. Our software development company offers unified solutions with real-time…
Real-time analytics
Real-time insights are among the critical features of leading retail media advertising solutions. Our software development company offers unified solutions with real-time analytics and reporting features. By integrating omnichannel data input and advanced analytics, retailers can monitor and continually improve current and future campaigns in a live mode.
Platform scalability and flexibility
At Geomotiv, we craft scalable and flexible solutions by focusing on initial requirements and envisioning possible technical limitations in advance. We empower you to focus on…
Platform scalability and flexibility
At Geomotiv, we craft scalable and flexible solutions by focusing on initial requirements and envisioning possible technical limitations in advance. We empower you to focus on strategic goals by automating time-consuming processes and reducing manual effort. At the same time, we take care of the technical complexity to provide adaptable solutions that grow with your business.
Real-time ad placement
Our company develops advanced ad-serving mechanisms that ensure your digital properties display relevant ads swiftly, accurately, and without delays. We apply our extensive AdTech software development expertise to polish…
Real-time ad placement
Our company develops advanced ad-serving mechanisms that ensure your digital properties display relevant ads swiftly, accurately, and without delays. We apply our extensive AdTech software development expertise to polish back-end processes so that they produce seamless experiences for each party. With our support, you will attract consumers with relevant ads and delight advertisers with improved ROI.
Tools for brands and advertisers
Our developers can build high-performance tools that help brands realize their full potential with your Enterprise-grade retail media solution. Feature-rich self-service functionality will empower your partners to manage…
Tools for brands and advertisers
Our developers can build high-performance tools that help brands realize their full potential with your Enterprise-grade retail media solution. Feature-rich self-service functionality will empower your partners to manage budgets, analytics, and campaign targeting, further improving their campaigns’ performance. We also build advanced PLA management tools to optimize product listings, improving visibility and increasing conversion rates.
Goal
Enhance current functionalities, introduce new features/modules, and implement custom integrations for internal platforms.
Team
A full-time AdTech development team that contributed to the project’s success for over five years.
Work description
Full-cycle development of ad campaign management, scheduling, and analysis systems. From-scratch MVP development and prototyping of AdTech products.
Results
Delivery of 7 standalone projects and 10+ tailored prototypes and RFPs to target customers.
Goal
Optimize the client’s AdTech infrastructure and tools and incorporate sophisticated Big Data processing capabilities.
Team
A team of AdTech and Big Data developers collaborated with the client for 4+ years.
Work description
End-to-end development of vertically integrated AdTech solutions – custom SSP and DSP. Incorporation of a modern Big Data tech stack to meet the client’s requirements.
Results
Geomotiv’s developers helped the client realize 4x revenue growth with developed solutions.
Goal
Launch a retail auction platform that provides sellers and consumers with dynamic buying and selling experiences.
Team
A full-cycle software development team (software developers, quality assurance engineers, a designer, and a project manager) supported the client from ideation to design and release.
Work description
Delivery of a feature-rich and compliant auction platform with real-time bidding, advanced user verification, inventory management, CRM, ERP, and payment integration capabilities.
Results
The client launched their custom retail platform with robust functionalities and plans to expand its reach to a growing customer base. The platform complies with data privacy protection guidelines, ensures secure payment processing, and processes a large number of concurrent auctions.
In the first phase of the project delivery process, our job is to understand your business requirements, objectives, and strategy elements. We thoroughly investigate the envisioned retail media monetization approach, inventory types, attribution channels, and other aspects.
Based on our practical knowledge, we’ll assess your current IT ecosystem infrastructure, integration requirements, and audience data sources. Our goal at this stage is to identify technical roadblocks and other limitations to consider before proceeding to consecutive development stages.
After collecting all the necessary information, we deliver initial artifacts for a future solution. Our team advises on the product scope, architecture, technology stack (including AdTech platforms), resource allocation, release schedule, and other details.
We create a comprehensive product roadmap after negotiating with your stakeholders and getting your approval on the envisioned plan. It summarizes project milestones, prioritized features, development approaches, quality standards, timelines, etc.
Stages: Plan – Design – Develop – QA – Review
Our development teams create the MVP of software for retail media according to iterative development best practices. Every iteration includes planning, design, development, quality assurance, and review phases. After every iteration, the developers deliver shippable features that work as intended.
Your input is essential at this point, enabling us to improve every product increment. Thus, we can precisely offer the solution that matches your vision and business goals. Our development approach also welcomes ongoing incorporation of change. We can quickly readjust the project backlog and adapt to new requirements.
Our developers help launch a completely functioning software version that responds to quality standards and shows stable performance. As part of our ongoing collaboration, we consistently monitor the system for optimal performance in the live environment and ensure we promptly address emerging problems.
We continue enhancing the MVP by leveraging user feedback and implementing the product vision to transform it into a full-scale solution. Our team adds advanced capabilities, including AI-powered features, predictive analytics tools, portals for brands and advertisers, etc.
With our deep expertise in AdTech and MarTech, we leverage our unique strengths to help you build and scale retail media products that drive real results for your business. Here’s how:
Geomotiv lets you access proficient senior engineers with exclusive expertise in eCommerce, retail operations, digital advertising, and marketing. Our benefits include:
With 14+ years of experience under our belt, we know the importance of being laser-focused on the goals and vision of our retail clients. We fit your requirements through:
BBG clicks with Geomotiv. We understand each other’s needs and work to get things done collectively. Working with Geomotiv has been amazing, and we expect to continue and grow our partnership.
I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer.
I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.
We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.
Geomotiv automated our medical center’s internal processes exceptionally well. We appreciated that the guys were always in touch and participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and individual engineering skills.
Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception to implementation, we see Geomotiv as an essential team extension.
We were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn.
The team exceeded our expectations by supplying fast, accurate and innovative solutions. They dig into the full context to help you identify the actual challenge and supply the best solution. On the other hand, they can also provide you with a temporary fix when needed.
Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.
I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments.
Let’s collaborate on a custom solution tailored to your unique business needs.
Unlock new opportunities with our help and differentiate from the competition in the shortest time frames.
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The list of top retail media advertising solutions contains a lot of prominent names:
Those who would like to make a difference and solve very specific operational problems find a strong advantage in custom-developed platforms. By partnering with Geomotiv, you will create a custom solution that fits business needs, integrates with existing systems, and adapts to changing market conditions. Learn more about other benefits of a custom approach.
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Software development expertise and senior tech talent for AdTech and Streaming Media projects.
Yerevan, Armenia
