Linear and OTT TV
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We will be able to help you create efficient solutions for advertising campaigns on all screens using existing and new marketing tools. Our aim is to develop superior software that can not only connect media buyers and sellers, but also control each aspect of TV advertising campaign for each player. With Geomotiv’s help, you will be able to break into OTT and CTV game and take your business to a new level.
Benefit from TV Media Software Development
We Create Value for TV Industry
Traditional Linear Non-addressable Over-the-Air (OTA with ATSC 1.0)
Back in 2015 through 2017, Geomotiv was among the first to develop a custom linear TV media buying automation system. We are very well aware of buy-side requirements, and we can create systems that integrate well into the sell side based on those requirements. We’ve integrated such modern linear TV media sales automation systems as WideOrbit Programmatic and Videa SSP. We can also develop systems similar to, or better than, those for TV companies.
Current Generation Addressable
Geomotiv is a development partner to one of the US largest ad-supported OTT services with a focus on their advertising technology stack. We’ve created numerous mechanisms for yield management to accelerate the client’s fill-rate and revenue. Our sell-side and buy-side experience makes us the most preferred partner for OTT TV companies willing to take their advertising technology in-house.
Next Generation Linear Addressable (OTA with ATSC 3.0)
Our experience in traditional linear TV media buying automation, digital AdTech solutions, and OTT yield management system development makes us one of the best custom AdTech partners for TV station groups that are implementing the ATSC 3.0 standard. Together with your specialists, we will be able to create NextGen TV ad inventory monetization opportunities.