OpenRTB integration /
RTB development services

Whether you want to build your in-house OpenRTB platform or integrate OpenRTB protocol in your
existing platform, we are ready to provide a full-service AdTech team of dedicated developers.



OpenRTB in a Nutshell

OpenRTB refers to a protocol created by IAB member companies to automate ad inventory selling. The protocol offers open standards for co-operation between demand and supply sides under RTB. With the help of OpenRTB, AdTech platforms can be integrated in practically any industry player, which helps to decrease time to market.


How RTB Works

Data Management Platform Data Management Platform Ad Network (working for a buyer) Advertiser Ad server Agency trading desk or in-house Ad Network (working for a seller) Publisher Ad server Publisher Advertiser Consumer OpenRTB client Bidder service DEMAND-SIDE PLATFORM OpenRTB server Auction service SUPPLY-SIDE PLATFORM SELL-SIDE BUY-SIDE AD EXCHANGE

Key Features

Must-Have OpenRTB Capabilities

  • Seamless integration into
  • Support for VAST and video
  • Open API
  • Compatibility with mobile devices
  • Scalability
  • Header Bidding support
  • Various inventory formats
  • Compliance with 1st and 2nd
    price auctions


What Solutions Can Include RTB Functionality

Supply-side Platform

Create a competitive trading
environment and manage
demand partners

Demand-side Platform

Get a broader view of ad spaces
available and ensure access to
premium inventory

Ad Exchange / Ad Server

Get a transparent and safe business
environment to control ad


Put together heterogeneous
demand sources, increase fill
rate, and improve yield

Mobile Apps

Get ampler monetization and
demand source management


Take Advantage of In-House RTB Platform


Direct advertisers and premium ad inventory
Support for various ad formats
Protection against invalid traffic
User data privacy protection

Advertising campaign management from a single source
Flexibility in choosing partners under
a universal protocol
Transparency and control over cre-
Customization according to specific
business needs


Why Entrust Custom RTB Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2013


Trusted Marketplace Technology

As true industry veterans, we’ve managed to deliver our own AdTech platform, Adoppler Trusted Marketplace.

Our sister company Adoppler provides a holistic video monetization solution to resolve the needs of streaming media services, video publishers, vMVPDs, media agencies, AdTech and media startups.

Thanks to the unbiased universal auction, your inventory gets the best yield compared to legacy waterfall ad serving. Adoppler delivers added value with ultimate supply and demand diversity – letting you access and manage direct, programmatic, and third-party partners. Adoppler Trusted Marketplace ensures that you monetize video, CTV, and OTT inventory with maximum efficiency.


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