OTT Advertising Service

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

About the Client

Our client was a steaming OTT service. It ran on 14 platforms as an app and provided live and on-demand video content. The client generated most of their revenue through video advertising and had more than 75 content partners. The number of their monthly active users was over 15 million people. The service was receiving in access of 8 million requests per minute which made it a high-load system.

Technologies Used

The client wanted to gain full control over ad views that acted as their main revenue source. The client had no deep ad tech expertise and that was why they hired Geomotiv.

Work Description

Geomotiv ran deep analysis and conducted Business Intelligence. The team created a Java based MVP for data display. After that, the client received the information gathered with expert recommendations regarding matters to resolve and steps to take. They were impressed so deeply they wanted to hire a few specialists full-time. A new team was gathered to operate their advertising technology. The team strength on our side rose from 3 to 10 people within a year.

Work Stages
  1. New architecture design
  2. Backend development and other tasks
  3. Code review
  4. Deployment and DevOps
  5. End-to-end QA automation
  6. SCRUM

Customer recoups their monthly development costs at short notice due to the well-coordinated teamwork of our engineers.

Case Studies

PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.


A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.


A technical solution designed to optimize and automate ad campaign deals, and to streamline “advertiser-account manager-publisher” communication.


The Mail Marketing Platform was an automatic system created for niche digital-to-direct sphere operations.


Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.


A system to make the delivery service fluent while providing full control over all its constituents.

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