OTT Advertising Service

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

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About the Client

Pluto TV is a leading OTT service in America. It runs on 14 platforms as an app and provides live and on-demand video content. The client generates most of their revenue through video advertising and has 170+ content partners. Over 20 million people tune in each month to gain access to 250+ channels. The service receives 8 million requests per minute which makes it a high-load system.

Technologies Used

Goal

The client wanted to gain full control over ad views that acted as their main revenue source. The client had no deep ad tech expertise and that was why they hired Geomotiv.

Work Description

Geomotiv ran deep analysis and conducted Business Intelligence. The team created a Java based MVP for data display. After that, the client received the information gathered with expert recommendations regarding matters to resolve and steps to take. They were impressed so deeply they wanted to hire a few specialists full-time. A new team was gathered to operate their advertising technology. The team strength on our side rose from 3 to 10 people within a year.

Work Stages

  1. New architecture design
  2. Backend development and other tasks
  3. Code review
  4. Deployment and DevOps
  5. End-to-end QA automation
  6. SCRUM

Results

Customer recoups their monthly development costs at short notice due to the well-coordinated teamwork of our engineers.

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