PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.
Our client was an advertising company with an online marketplace designed to provide advertisers with easier options to compare, purchase, and track linear TV ad campaigns.
Our main goal was to build a custom TV media selling product that automated the sales processes on television ad companies’ side and allowed them to grow sales team smoothly without incurring significant management overhead. That solution was meant to be used by third-party media buyers and TV station groups.
It was an engagement for full-cycle product development, thus prototyping, design, development, quality assurance, deployment, and DevOps services were part of it.
- Business requirement acquisition and analysis
- Inventory service integration
- Back-/front-end development
- Quality assurance
Geomotiv automated the dealmaking process conducted by the client’s agency cutting down the time spent on each deal. As a result, a major part of media planners’ work was performed automatically, which boosted the overall team performance by 50% and allowed them to focus on other areas.
Fill out the form below and we’ll get in touch within 24 hours