Facebook Campaign Manager

An ad management application that allowed for administering ad sets faster than Native Facebook Ads Manager could do.

GET FREE CONSULTATION

About the Client

Our client is a multinational media and digital marketing company with headquarters based in the UK. It operates across 145 countries and has more than 35,000 employees. The company specializes in media planning and buying, content creation, marketing analytics, brand tracking, near-field communications (NFC). Their capabilities and expertise enable clients across the world to communicate with consumers and create meaningful connections around their products.

Technologies Used

Goal

The customer wanted to optimize the work of media buyers within the company. They were using Excel as an ads exporting and editing tool but planned to incorporate another application instead. The existing solution didn’t provide Bulk Edit, which was extremely important to the customer.

Work Description

The system the client utilised was highly dependent on a 3rd party API, so Geomotiv provided prompt upgrade and subsequent maintenance to make sure the 3rd party updates wouldn’t affect the application.

Work Stages

  1. Procure business requirements
  2. Develop the Campaign Manager app
  3. Integrate Facebook through Ads Management API
  4. Assess the quality level
  5. Deploy in production

Results

Our solution allowed the client to reduce the campaign management team costs by 30%. Using the Bulk edit function, the customer was able to manage their campaigns more efficiently, which decreased their reaction time to respond to clients’ requests.

RECOMMENDED CASES

Case Studies

clients-custom-solutions

Client’s Custom Software Development Solutions

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.

View
media-buying-platform

Media Buying Platform

A technical solution designed to optimize and automate ad campaign deals, and to streamline “advertiser-account manager-publisher” communication.

View
next-generation-of-culinary-tourism

Next Generation of Culinary Tourism

An application that connected travelers with hosts around the world and simplified the entire travelling process at the same time.

View
delivery-operations-platform

Delivery Operations Platform

A system to make the delivery service fluent while providing full control over all its constituents.

View
next-generation-mail-marketing-platform

Automated Email Marketing Platform

The Mail Marketing Platform was an automatic system created for niche digital-to-direct sphere operations.

View
nft-marketplace-development-for-selling-digital-collectibles

NFT Marketplace Development for Selling Digital Collectibles

NFT marketplace development for a private company selling unique digital collectibles.

View
01
/
05

CONTACT

Let Us Contact You

Group 6 Created with Sketch.

Fill out the form below and we’ll get in touch within 24 hours

    Tell us about your project in your own words *

    I agree to  the  Privacy policy