GDPR Compliant Software Development

The GDPR and ePrivacy Regulation urge companies to adapt their user interaction systems to new standards.The regulations have strong influence on AdTech and MarTech that involve the use of personal data. Failure to comply is fraught with heavy fines. Based on our industry experience, we can develop a solution that complies with both the GDPR and ePrivacy or we can introduce technical changes to your existing software to follow those legal acts.

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EU DATA PROTECTION

GDPR and ePrivacy

Non-compliance Risks
The General Data Protection Regulation

The General Data Protection Regulation, or GDPR for short, is a special regulation adopted by three main legislative bodies of the EU. They are the European Commission, the European Parliament, and the Council of the European Union. That document regulates the acquisition and processing of personal data within the European Union, and also applies to the foreign companies and individuals that acquire and process EU users’ personal data. The regulation was adopted on April 27, 2016 and entered into force on May 25, 2018.

Privacy and Electronic Communications Directive 2002

Privacy and Electronic Communications Directive 2002, or ePrivacy for short, is a directive that also serves to protect users’ personal data. It is more applicable to advertising and marketing and focuses more on cookies, spam, confidentiality, etc. The primary goal of ePrivacy is to protect personal user data in the digital age.

The next revision of this legal act called the ePrivacy Regulation is currently pending. The Regulation, as compared to the Directive, will be mandatory and will elaborate on certain document provisions deeper.

SOFTWARE DEVELOPMENT

Ensuring GDPR and ePrivacy Compliance

Software vendors have to make a lot of changes in their existing technical solutions in order to comply with both GDPR and ePrivacy, or create their projects initially taking into account those legal acts. Having extensive development experience, we can assist you in either approach, so that you will be able to interact with EU users without any legal issues regarding GDPR and ePrivacy.

Those legal acts touch upon all the software development areas, though AdTech and MarTech are particularly at risk. Here is an approximate list of tools that our team can develop and implement in your product:

Consent Acquisition Tool

Tool to acquire user consent for activities whereby their data is disclosed to third-parties, tracked, or examined.

User Identification Utility

Utility to identify users who have expressed such consent in order to take appropriate actions, e.g. store their login information or display relevant ads.

Data Protection System

System to anonymize, encrypt, and provide proper protection to the data thus obtained.

Data Minimization Mechanism

Mechanism to perform an operation called “data minimization”, which involves processing only those fragments of data that are vital to complete specific activity.

REGULATION PRINCIPLES

GDPR and ePrivacy Building Blocks

Legitimacy
Legitimacy
Legitimacy

The system should process data only based on legal grounds, such as user consent, legal duty, terms of usage, etc.

Clarity
Clarity
Clarity

Data provided to the subjects should be presented in a brief and accessible format.

Clear Purpose
Clear Purpose
Clear Purpose

Data should be collected only for a particular, univocal, lawful purpose.

Data Minimum
Data Minimum
Data Minimum

The amount of data to be processed should not surpass the minimum requirement value regarding the purposes of a system.

Veracity
Veracity
Veracity

Data should be veracious and correct.

Storage Restriction
Storage Restriction
Storage Restriction

Data should not be kept in a way that requires identity verification unless otherwise provided.

Safety
Safety
Safety

Data processing should be safe and protected against illegal actions, damage, or loss.

Liability
Liability
Liability

Data host is liable for compliance confirmation.

CASE STUDIES

Our Work Speaks for Itself

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Staff Augmentation for AdTech Company

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.

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Custom Solutions for AdTech Company

Discover our support solutions built for efficient software development and enhancement of AdTech products.

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White-Label Ad Management Solution

A flexible ad management system for large advertisers that brought industry recognition for MediaMath.

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Custom Solution for Ad Campaign and Strategy Scheduling

Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.

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AdTech Bidding Module Development

Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.

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