Software Product Development

Geomotiv is your strategic partner ready to handle any task from market research to product deployment and maintenance. Our experts are ready to get your product idea through to the market. In this scenario, a dedicated team can come under your direct management, or you can lean on Geomotiv to act as your partner and embrace the entire product development cycle.



Benefits of Working with Geomotiv

60+ successfully launched projects in different domains

Continuously enriching experience in software product development since 2010

100+ technologies and tools that we work with

Shafi Mustafa
CEO/Co-Founder at Savveo

Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception and ideation to implementation, we see Geomotiv as more than a traditional offshore outsourcing group, but rather an essential team extension.


Software Product Development Experts at Your Service

Successful realization of a new software product idea is a tough undertaking for companies willing to create a marketable, competitive, and engaging solution. It requires an in-depth understanding of software product development lifecycle, user needs, risk mitigation, and the most optimal ways to stay within schedule and budget constraints. Luckily, with the help of an experienced software product development company like Geomotiv, you can pave the way to a great product without extra expenses or additional concerns. Our full-scale development services aim to provide complete, tailored solutions from scratch and keep end-user needs in mind.

With over 14 years of practice in software product development, we bring proficient developers abroad to projects from any niche or domain. We are ready to match the requirements with utmost precision. We work with SMEs, Enterprise-grade companies, and startups to deliver industry-focused and compliant software product solutions.
Vast experience allows us to cut off everything that doesn’t bring value to a future product and bundle a prioritized list of features in a clear and straightforward roadmap.
In addition, we continue building fruitful collaboration with clients by assisting them in every stage of the software product lifecycle: architecture, design, development, and improvement to ongoing maintenance, support, and evolution.


Choose What’s Relevant for Your Business

Product Consulting icon

Product Consulting

Our outstanding expertise in software development and deep understanding of different domains allows us to find the right approaches to addressing…

Product Consulting

Our outstanding expertise in software development and deep understanding of different domains allows us to find the right approaches to addressing various issues that businesses may face. Our product consulting services always include a detailed analysis of your business needs, your existing IT infrastructure, and your goals. Based on our information, we can offer you a solution that fully corresponds to your expectations.

MVP_Custom Software Development icon

MVP/Custom Software Development

Our team works with a rich tech stack and the best product development software that lets us deliver advanced apps of absolutely different…

MVP/Custom Software Development

Our team works with a rich tech stack and the best product development software that lets us deliver advanced apps of absolutely different types. We can cope with tasks of any complexity. We often offer our customers the opportunity to start their project realization with the launch of an MVP. Its development can become an excellent method to test your idea and gather end users’ feedback without serious financial risks and significant time investments.

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SaaS Product Customization

Over more than 14 years of working with cloud platforms and SaaS products, we’ve managed to elaborate our own approaches to developing cloud…

SaaS Product Customization

Over more than 14 years of working with cloud platforms and SaaS products, we’ve managed to elaborate our own approaches to developing cloud solutions. Thanks to our SaaS customization services, you can be confident that you will get a reliable, secure, and highly scalable product that will successfully address the needs of your business and your customers.

UWP Application Development icon

Legacy Software Modernization

For any business, it is quite risky to continue working with obsolete software that is not relevant to ongoing market conditions anymore. However, …

Legacy Software Modernization

For any business, it is quite risky to continue working
with obsolete software that is not relevant to ongoing market conditions anymore. However, replacing the existing apps with new ones is sometimes the best solution. Quite often, it is more feasible to modernize it. Product re-engineering, enriching it with new functionality, and software migration are among the most widely applied methods that help businesses breathe new life into their existing products.

We turn raw ideas into cutting-edge software products.

Hire a top software product development company to accelerate time-to-market, delight your target audiences, and launch a high-quality and stable solution faster and more efficiently than competitors.

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    How to Save up to $2,250,000 in 3 years with a Custom ERP System

    Challenge. Developing an advanced ERP solution addressed difficulties in managing a continuously growing IT business. Considering the cost of different off-the-shelf solutions, we started planning the development of a custom product.

    Solution. After a deep analysis, we needed to deliver a comprehensive platform that would unite numerous business processes under one roof, and automate time- and effort-consuming tasks. First, it was necessary to deliver reliable functionality for dealing with the most crucial daily operations like HR management, project and time management, financial reporting, and accounting operations.

    Results. After the development, we proceeded to the Beta testing phase and data migration to the new platform. Already now, we see great outcomes of our efforts and are planning to enrich the platform with other prioritized features (notification system, tools for automation of sales & marketing department processes, etc.).

    Want to learn more about this project? Follow the link to get more details.


    End-to-End Approach to Software Product Development

    Сlient and Product Owner:

    We amplify decision-making with extensive use of statistical analysis including explanatory and predictive modeling, research-based management, and risk assessment. Our business analysts will help to identify the right features and core software functionality.

    Project Backlog:

    We derive ongoing requirements from the Agile project backlog. The Product Owner arranges the backlog as a prioritized list. The higher the item is on the list, the sooner it is to be released. Our cross-functional team selects features from the top of the backlog for implementing in the current sprint.

    Development Cycle:

    Stages: Plan – Design – Develop – QA – Review
    In product development, we apply a mix of proven practices including prioritized product backlogging, rapid prototyping, documentation testing, iterative and incremental development, TDD, extreme programming, and modern SQA techniques to enable fast and efficient ongoing product delivery.


    We use Continuous Integration and Continuous Delivery to ensure that the right functionality is released at the right time with proper quality. The product can be implemented with feature toggling and A/B testing techniques in more complex scenarios. This provides efficient means for assessing the impact new features produce on the audience.

    We Cooperate with Businesses of Different
    Types and Sizes
    Product software development
    for startups
    Custom software products
    for mid-sized businesses
    Creation of enterprise-grade
    Robust and reliable software product can give your startup an excellent boost. Suppose you are just starting a business journey and are looking for a reliable partner who can support you at all the stages of project realization.
    In that case, we are always at your disposal at Geomotiv. We can offer not only engineering and product development software services but also help you with the preparatory
    steps by providing professional business analysis and IT consulting services.
    At Geomotiv, we work with mid-size and growing сompanies from many business domains. Thanks to this, we’ve gained exclusive insights into various markets that can help us deliver precious solutions to a wide range of business requirements. In our
    portfolio, there are apps enriched with the most innovative functionality tailored to the needs of companies that provide their services and products to both B2C and B2B segments.
    Enterprise solutions differ from software products developed for small and mid-sized businesses. As a rule, they include multiple modules and should be seamlessly integrated with other systems used at the enterprise.
    Such tasks require specific
    knowledge and skills, and our development team managed to gain them. We work with a rich tech stack. Thanks to this, we can continuously develop solutions that will be perfectly coupled with the broader IT
    ecosystem of any enterprise.


    We Apply the Latest Innovations to Build
    Next-Gen Solutions for You

    AI and ML

    Integrating AI-powered functionality into software products opens a wide range of new opportunities for their users. Predictive analytics, computer vision, NLP, voice recognition, text-to-speech, and speech-to-text are only a tiny part of the existing technologies to enrich your software products. AI can bring significant benefits such as:

    • reduction of operating costs;
    • higher safety at the workplace and more reliable fraud detection;
    • labor force optimization;
    • higher customer satisfaction and personalization;
    • regulatory compliance;
    • better-informed decisions.

    AI and ML algorithms can change how we work with different data formats today by helping us extract the most valuable insights in real time. We can not only build solutions powered by AI functionality from scratch but also enrich your existing apps with new features.


    The benefits of cloud technologies have already pushed many companies to change their approach to building their IT infrastructure. Cloud apps are gaining popularity thanks to their high flexibility, security, and scalability. Using cloud computing resources and storage allows businesses to avoid extra costs that they traditionally need to pay for the support, maintenance, and regular modernization of their local servers. With cloud platforms, you pay only for resources that you need and consume. At Geomotiv, our developers have multi-year experience working with cloud technologies, which helps them cope with various tasks, including software product creation and migration. You can entirely rely on us to move your data, apps, or systems to the cloud.


    Data is one of the most valuable resources that all modern businesses have to deal with. How you process and further use data is one of the most crucial components of your business success. However, it has become impossible to process the existing volumes of business data manually. That’s why businesses strongly need to have reliable solutions enriched with Big Data-powered functionality. Such solutions can provide you with:

    • high-quality data visualization;
    • advanced analytics;
    • reporting capabilities.

    Thanks to Big Data technologies, you can efficiently automate routine tasks and get insights into your company’s performance and customer behavior.

    Are you thinking of product software development?

    With our expertise in working with the most innovative software product development solutions,

    we will be able to deliver results that will go much beyond your expectations!


    How Can We Organize Our Cooperation with You?


    When you have clearly defined
    requirements for your project but
    you need in-house resources for its
    realization, you can turn to our
    software product development service.
    By choosing project-based
    outsourcing, you will have the
    possibility to focus on your core
    business while our
    software developers,
    QA engineers, and designers will be
    working on creating a solution that
    will be tailored to your needs.

    Learn more about project-based outsourcing.

    Dedicated Development Team

    The dedicated team model is an
    option for those who want
    to stay in full control of the entire
    process of product software development.
    Just share with us your project’s
    requirements, and we will assemble a
    development team that will work
    exclusively on your project and will be
    fully managed by you.
    Essential equipment, as well as tools
    software for product development,
    will be our responsibility.

    Learn more about dedicated development team model.

    IT Staff

    In those cases when you already have your development team but need extra skills to develop your product solution, staff augmentation becomes a good choice. Based on your requirements,
    we will find experts who will fill in
    the existing gaps on your team.
    Thanksto our rich talent pool, you can
    find specialists even with rare niche
    knowledge needed to transform your
    ideas into a real product.

    Learn more about IT staff augmentation.

    Petro Tkachuk Business Analyst and
    Project Manager

    Often, companies opt out of the business analysis stage, thinking they
    understand their business or market needs well enough. However,
    this approach leads product development into unknown territories.
    Exceeding costs, project delays, misalignment of expectations,
    irrelevant functionality, and requirement churn result from
    the overlooked BA stage. Before rushing to market with
    an MVP, it is crucial to take time to lay a rock-solid foundation
    for the project by studying business needs, goals, and objectives
    with careful attention.


    Why Entrust Your Software Product Development to Geomotiv

    Agile Approach to Product Development

    The Agile approach enables us to respond to change, empower teams with an efficient workflow, and deliver top software products faster. Our self-organizing teams prioritize close collaboration with each other and emphasize face-to-face communication.

    Regular Communication and Reporting

    We establish open and transparent communication and reporting routines to ensure a view of all the changes in the project. With us, you can track projects progress with demonstrable features at the end of each iteration and little administration from your side.

    Custom Software of Any Complexity

    Our team uses the most advanced tools and technologies to ensure the final product looks and works as you envisioned. In addition, vast engineering expertise allows us to translate your strengths and unique ideas into competitive features that differentiate you in the market.

    Earlier Market Entry

    We streamline software product development by ingesting automation and optimization using the best CI/CD practices, DevOps, and Scrum methodologies. With a proven track record of delivering products from the ground up to successful deployment, we can decrease time-to-market and let you go live faster than competitors.

    Research-Driven UI/UX

    We identify what works best for your particular business and which points are relevant to target audiences. Then, our team investigates the needs and goals of end-users through systematic research of a software product’s target audience to search, identify, test, and improve practical design solutions that will benefit a business.

    Ongoing Support and Maintenance

    We remain constantly looking to ensure software products’ optimal performance, reliability, and security. Our specialists are fully committed to continually improving the system, using proactive monitoring, issue detecting, and fixing bugs before they affect your success on the market.


    Extensive Multi-Vertical Expertise




    Linear and OTT TV



    Collect Diverse Data, Automate Daily Tasks and Show Relevant Ads That Convert

    We are ready to serve any technically demanding AdTech need. Geomotiv protects you by laying the groundwork for efficient data management, precise ad targeting, and timesaving automation. Our expertise and in-depth industry knowledge is something you can always rely on. Read more about AdTech>

    Leverage Emerging Technologies to Gain Full Control over Commercial Landscape

    Geomotiv knows how to design and launch efficient marketing programs to help you achieve the desired results. With our deep knowledge of the industry and its underlying Big Data technologies, and thanks to our extensive software development background, we can become your most valuable partner in creating impactful MarTech solutions. Read more about MarTech>

    Software for Healthcare Sector Built with Deep Engineering Expertise

    Geomotiv is ready to develop unique software for the Healthcare sector. Our top-notch solutions help Healthcare organizations provide accurate and personalized services to their patients. Our skilled developers can implement virtually any technical idea in the domain. Read more about Healthcare>

    Automate TV Media Buying and Selling with Our Innovative Solutions

    We can help you leverage industry standards and stay on top of trends that shape modern TV consumer habits. Covering advanced technologies like OTT and CTV, we also cater for Linear TV that is being challenged to stay ahead of the competition. Geomotiv’s team develops software solutions that make it easy for the TV industry to monetize content and deliver better services to ordinary TV viewers. Read more about Linear and OTT TV>

    Advanced EdTech Solutions to Train Experts of Tomorrow and Elevate the Learning Processes

    The main eLearning business advantages today – agility, consistency, scalability, and cost-effectiveness. Build custom forward-thinking solutions with Geomotiv. Leverage our EdTech experience to ensure success. Engage our dedicated teams at any stage of the project to achieve your business goals. Read more about EdTech>

    Harness the Power of Cutting-Edge Technologies to Fuel your eCommerce Growth and Deliver Unmatched Shopping Experiences

    Tap into Geomotiv’s technical excellence and years-long domain expertise in eCommerce development. Our dedicated talents ensure that you receive innovative tailored services that match your particular requirements. With us, you get a next-gen, scalable, and unique eCommerce solution adjusted for every business, from startups to enterprise clients. Read more about eCommerce Software Development>


    Trusted by Top Customers Globally

    Jason Schwartz
    Creative Director at Bright Bright Great

    Bright Bright Great had been looking for a reliable technology partner for almost a year. Geomotiv was recommended to BBG through a mutual friend, and we immediately started work. Jumping into previously created work is always tricky. However, the Geomotiv team not only helped us maintain deadlines but delivered ahead of time. They are very communicative. We work with their team daily from Chicago to Belarus without issue. BBG clicks with Geomotiv. We understand each others needs and work to get things done collectively. Also, they are great people. We look forward to speaking to them every day. Working with Geomotiv has been amazing, and we expect to continue, and grow our partnership. I recommend the Geomotiv team.

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    Victor Fei
    Founder and CEO at Ormi Labs, Inc.

    Thanks to Geomotiv’s efforts, we have been able to secure deals with top blockchain providers and decentralized finance projects that have over 3 billion assets. I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer, their flexibility, the interview process, and their pleasantness to work with. The team has exceeded expectations and solves any engineering problem. Overall, they’re reliable, driven, and easy to work with.

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    David C Peterson
    CTO at PebblePost

    I’ve worked with Geomotiv since 2013. 4 Years when I was at the Rubicon Project and am currently using them for the past two years at PebblePost. We work together to find excellent quality engineers in big data, high performance, high scale computing and tiered web development. We utilize the engineers as a team extension which allows us to build our core team faster, get our products to market more quickly, and have near round-the-clock coverage of our systems. The engineers have good English, maths, computing skills, and a great attitude in collaborating. I will continue to use Geomotiv since they are an excellent partner, and I would encourage anyone else who has similar needs to do the same.

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    Mike Ory
    Director of Engineering at Pluto TV

    We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working, excellent developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.

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    Andrei Shavel
    Director of Operations at Sante

    Geomotiv has done an incredible job of automating the internal processes of our medical center. We appreciated that the guys were always in touch and actively participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and engineering skills of each developer in particular. We also appreciated the terms of project delivery – all the work was done on time and, importantly, within the budget.

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    Shafi Mustafa
    CEO and Co-Founder at Savveo

    Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception and ideation to implementation, we see Geomotiv as more than a traditional offshore outsourcing group, but rather an essential team extension. Geomotiv works closely with Savveo on some of our toughest challenges and has proven a great thought partner. The members of the Geomotiv team for Savveo are dedicated resources who focus on our business on a full-time basis. From its management team to business analysts and engineers, Geomotiv has proven the capability of providing experienced and highly skilled team members on an ongoing basis.

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    Eugene Nashilov
    Chief Product and Marketing Officer at Black Beacon

    Cooperation with Geomotiv was smooth and productive, and we were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn. Thanks to their dedication, the project was completed on time.

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    Hed Bar-Nissan
    VP of R&D at HIRO

    We (HIRO-Media) started working with Geomotiv in 2013. We have a lot of experience working with outsourcing and software consultants – and it’s a tricky thing for a small development team. For example, encapsulating projects or components – understanding how they get integrated into your product’s hectic lifecycle. Geomotiv and Sergey Lobko-Lobanovsky, in particular, understand the inherent difficulty and have helped us with tailoring this cooperation to the benefit of both sides. On the technical level, they have exceeded our expectations by supplying fast, accurate and innovative solutions. I like their intuitive balance between the two forces: On the one hand, the will to understand the full context to help you identify the actual challenge and supply the best solution, and on the other hand, working with you to provide you with the needed component even if you both understand that it’s only a temporal bandage.

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    Gintautas Kišonas
    Former CTO at Natify

    Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.

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    David C Peterson
    SVP Technology at Rubicon Project

    I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments. There is also dedication in solving complex technical challenges.

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    Our Work Speaks for Itself


    Programmatic Advertising Optimization Platform

    Custom software development for a programmatic advertising platform with critical performance requirements.


    Student Information System

    Student Information System was a centralized platform developed to store, manage, aggregate, and process student-related data.


    Linear TV DSP

    PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.


    CTV Ad Server

    Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.


    Financial and HR System for Educational Centers

    Financial and HR Systems are designed for educational centers to optimize financial, HR, educational, and management operations.


    Educational Event Management System

    A unique and sector-specific solution to manage events and conferences. A comprehensive calendar with booking and notification features.



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    Need Help? We’ve Got You Covered!

    How long does it take to develop a software product?

    Software product development differs from project to project due to specific requirements. For example, they may involve the development of functionalities, security features, libraries, modules, and APIs. Another factor affecting the length of the project is the necessity for integration and implementation with existing software systems or legacy software. Other considerations are the complexity of business logic, scalability demands, and performance expectations.

    How much does software product development cost?
    Why work with Geomotiv for product development services?
    What about intellectual property rights?
    What does a product manager do in software development?
    What is software product development?
    What should be the team size for a software product development project?
    What is the software product development life cycle?
    What is business analysis in product development?


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