Healthcare CRM for Medical Center

About the Client

Sante is one of the leading private medical centers in Belarus. It offers highly professional medical care, advanced equipment, modern treatment methods, and a wide range of services. The client’s goal was to improve patient and staff management using technology.

Goal

The client aimed to automate administrative processes and manage the data on patients and staff in one system. The existing EHR (Electronic Health Records) system lacked the design and functionality to address these challenges. Moreover, the medical center wanted to improve the patient experience by tracking appointments and collecting feedback. The vision was to integrate the existing EHR system into a custom comprehensive healthcare CRM and add enhanced features and rich functionality.

Work Description

To reach the client’s goals, our developers implemented prioritized features and designed functional modules of the envisioned CRM system. The team concentrated on the following components within custom CRM development:

Interactions with patients. 

Our team started by implementing the features necessary to enable efficient patient interactions:

• EHR management. The system allowed the staff to collect and store detailed EHRs, including medical and treatment histories of patients. Users could access and edit each record simultaneously and update the information in a secure environment.
• Appointment scheduling and tracking. We developed a user-friendly module for scheduling and tracking appointments. This module allowed administrative staff to manage patient appointments, including features to view, edit, and update appointment statuses.

Staff management.

In the next phase, our team developed the module that facilitated improved resource allocation and planning:

• Schedule overview. The system could support data entries about doctors, their schedules, vacations, and available appointment dates.
• Notification system. We implemented an in-built notification system to inform patients and staff about appointment dates, no-shows, reschedules, or cancellations.

Feedback collection.

The system could collect patient feedback through various channels, such as email and SMS. This feature helped the medical center gather insights into patient satisfaction and identify areas for service improvement.

Integration and data migration.

After developing the core modules, we focused on integrating the new CRM with the existing EHR system and third-party applications:

• EHR integration. We seamlessly integrated the existing EHR system with the new CRM. Our developers migrated historical patient data within the shortest timeframes.
• Third-party integration. We connected the newly developed CRM with external services and applications. This integration enhanced the CRM’s functionality and fully supported the medical center’s operations.

Work Stages

1. Business Analysis Stage. Procurement of general requirements from the client
2. System development
3. Quality assurance
4. Deployment
5. Integration of the existing EHR system into a new CRM system. Data migration.

Results

Geomotiv’s team delivered the full scope of work on time. The client received a custom Healthcare CRM with an in-built Medical Appointment Reminder system. The system has helped process and manage the data on more than 40 doctors and 15,000 patients.

The developed solution allowed our client to spend less time processing data about patients and doctors, increase the quality of medical services, and reduce expenses. After the system launch, the client reported a 15% revenue boost.