Sergey Lobko Lobanovsky Square

Sergey Lobko-Lobanovsky

Founder at Geomotiv
  • More than 13 years runs and manages the Geomotiv/Adoppler group of companies
  • 21 Years in IT Industry
  • Expert in cross-cultural business relationships

Key Skills

Sergey is the founder of Adoppler, a provider of OTT monetization solutions, and Geomotiv – a bespoke software engineering company with a niche focus. Geomotiv designs and develops custom products in the AdTech, MarTech, OTA and OTT TV, and a number of other domains.

Sergey has always acted as a “hub” that connects people, businesses, teams, and projects; additionally, he enjoys stressful and challenging business contexts where he can leverage the experience he’s gained to create new opportunities for Geomotiv and its partners. Sergey is an expert in cross-cultural business relationships.

Before starting his own businesses, Sergey served to a variety of product development companies & outsourcing vendors as a developer, team lead, project manager and CTO.

Sergey is fond of social networking (both as activity & business) and often contributes his ideas into local start-up communities, mentors others on the intrinsic details of the business relationships, and implications of doing business abroad.

Specialties

AdTech, TV marketing tech, high-load & Big Data, interactive entertainment, start-ups, acceleration, new business development, mentoring, coaching, operations.

Reviewed Articles:
geomotiv post 15
Druid vs Hadoop Distributed File System Comparison
In this article we compare Druid vs Hadoop Distributed File System for Big Data Management. They differ in architecture, data processing, indexing, and etc.
Data and analytics
Reverse auction diagram
What is a Reverse Auction?
What is a reverse auction? In our article, we are going to talk about the key peculiarities that make it different from traditional auctions.
Industries
How Does an Auction Work
How Does an Auction Work? Step-by-Step Guide
How does an auction work? Learn step-by-step how the bidding process works in online auction software.
Industries
What is auction software
What is Auction Software? Key Features and Benefits
What is auction software? What features does it have? And what benefits can it bring? We will provide answers to these questions in our article.…
Industries
State of AdTech
AdTech Landscape in 2024-2025: How is the Industry Developing?
In this article, we discuss the development of the AdTech industry, its current state and trends, and the best AdTech companies.
Industries
First-party data advertising
How Publishers Can Use First Party Data to Their Advantage
Why is first party data important for publishers in a cookieless world? How can publishers capitalize on its activation? Explore the top strategies.
Data and analytics
Industries
Staff augmentation comparison
Staff Augmentation vs IT Outsourcing: How to Choose?
When looking for remote developers, you must choose between staff augmentation vs IT outsourcing. Read our article to make the right decision.
Hiring
DMP vs CDP
CDP vs DMP: The Ultimate Guide to Customer Data Solutions
Customer data platform vs data management platform - how do you make the right choice? In this article, we'll explain their differences and peculiarities.
Data and analytics
Industries
What is OTT Advertising
What is OTT Advertising and How to Get the Most of It
What does OTT stand for in advertising? How does OTT advertising work? Learn about the metrics, strategy elements, and trends in OTT advertising.
Industries
AI benefits diagram
How AI is Transforming Advertising
Discover the impact of AI in advertising and how it helps companies innovate. Explore the benefits, limitations, and privacy concerns of AI-driven solutions.
AI
Industries
info about ad monetization best practices
Ad Monetization Strategy for New Video Publishers
What is ad monetization strategy? How can new CTV/FAST publishers operationalize it? Discover the best organizational structure for its implementation.
Industries
Team models comparison
Dedicated Team vs. Extended Team: What’s the Difference?
Read our article, where we compare extended and dedicated team models to help you make the right choice that will correspond to your business needs.
Hiring
creating an online learning platform
How to Build an Online Learning Platform Like Udemy/Coursera
Industries
ISO certifications
Geomotiv Earns ISO 27001 and ISO 45001 Certifications
Geomotiv is proud to announce two new ISO certifications. The company now has ISO-certified information security and occupational health and safety systems.
Achievements
ISO 9001 certification
Geomotiv Achieves ISO 9001:2015 Certification
Our software development and IT staff augmentation company announces ISO 9001:2015 certification. Discover our commitment to the highest quality standards.
Achievements
NAB Show recap
Geomotiv’s Recap of the NAB Show 2023 in New York
Geomotiv’s takeaways from the NAB show. Top highlights from one of the most influential conferences for the broadcast, media, and entertainment industry.
Events
News
Conference participation
Geomotiv’s Insights from SaaStr Annual, IBC, and DMEXCO 2023
Explore the topics dominating SaaStr Annual, IBC, and DMEXCO conferences. Our team shares networking experiences and discusses the latest developments.
Events
News
google cloud partner
Geomotiv Announces New Collaboration with Google Cloud
Geomotiv enters the Google Cloud Partner Advantage Program. The move will enable businesses to enhance systems with Geomotiv by leveraging Google Cloud infrastructure.
Achievements
Cloud Technologies
Big Data is a Must Have
Why Big Data is a Must-Have
Big Data is a kit of technologies and approaches that apply to enormously huge data sets. It can be described by Volume, Variety, Velocity.
Data and analytics
Big data trends
Top Big Data Trends to Affect Your Business in 2023
What's coming for Big Data and Machine Learning? How will AI, ML, and edge computing develop further? Explore top Big Data trends for 2023.
AI
Data and analytics
What needs to Know about Distributed Teams
What every CEO, CTO, and PM needs to Know about Distributed Teams
What is a distributed team? What are the pros and cons of distributed teams? Find out all answers related to distributed workforce management.
Hiring
Software engineer rates
What’s the Software Engineer Hourly Rate in the USA?
What’s the hourly rate for a software developer in the USA? Here’s how it compares to our average hourly rate for software developer.
Hiring
Development team benefits
What Advantages of Dedicated Development Team Can You Get?
Check all the advantages of dedicated development team. Read this article to find out the definition of this model, its pros and cons.
Hiring
Enterprise Software what is it
Enterprise Software: What is It, and How Can You Benefit from It?
What is enterprise software, and what is particular about this type of solution? This article will help you to understand whether your company also needs…
Software Development
How Much Does it Cost
How Much Does it Cost to Develop Software?
How much does it cost to develop software? Find out which approach to use to estimate expenditures and the final cost of developing software.
Software Development
Geomotiv Unlocked the Best Networking Opportunities in New York
Geomotiv Unlocked the Best Networking Opportunities in New York
Our business development team didn’t miss a chance to connect with industry leaders in New York. Learn more about our participation in the latest offline…
News
MWC 2023: Geomotiv’s Highlights from the World’s Largest Mobile Show
MWC 2023: Geomotiv’s Highlights from the World’s Largest Mobile Show
Geomotiv team was glad to visit Mobile World Congress in Barcelona. MWC is the world’s most extensive trade shows focusing on mobile technologies.
News
Web Summit 2022
Web Summit 2022 Closing Highlights
Geomotiv was proud to be a part of the Web Summit, the world's largest tech conference for startups, technology, and innovation leaders.
Events
How to Create an eCommerce Marketplace
How to Create an eCommerce Marketplace
eCommerce marketplace development guide: steps on how to create a multi vendor marketplace, its essential components, and development stages.
Industries
Software Development
Things To Consider During eCommerce Web Development
Things To Consider During eCommerce Web Development
Starting an ecommerce business from scratch is a complex process. Learn about the things to consider during ecommerce web development.
Industries
Software Development
Enterprise Ecommerce Platforms: Comparison of Top Solutions
Enterprise Ecommerce Platforms: Comparison of Top Solutions
How to choose an enterprise eCommerce platform that would elevate your business? This article compares the top leaders of the industry.
Industries
How to Improve eCommerce Customer Experience with Technology
How to Improve eCommerce Customer Experience with Technology
Why is it necessary to improve the customer experience for eCommerce? How to improve the customer experience for eCommerce? Top tactics.
Industries
Top Trends in the Retail Industry in 2023
Top Trends in the Retail Industry in 2023
Explore new trends in the retail industry. See what’s trending in retail to outperform closest rivals and convert more customers with ease.
Industries
ecommerce agriculture
Is Agriculture Ready for eCommerce Revolution?
Modern software solutions can provide a broad scope of eCommerce opportunities in agriculture. But is the agribusiness prepared for such changes?
Industries
ai applications for business and its benefits
AI Applications for Business: How Can You Benefit from Them?
The range of AI applications for business is gradually expanding today. Read our blog post to understand how your company can leverage these opportunities.
AI
Best examples and benefits of ai for business
AI for Business: Benefits and New Opportunities
AI solutions for business are gaining popularity among small business companies as well as giant corporations. Read more about the benefits of such tools.
AI
AI in eCommerce: Benefits and Possibilities
AI in eCommerce: Benefits and Possibilities
The usage of AI in eCommerce is gaining popularity. Read our article to see what are the benefits of artificial intelligence in eCommerce?
AI
Industries
Popular edtech solutions types
Most Popular Types of EdTech Solutions in 2024-2025: Benefits and Peculiarities
The edtech market is growing. But what types of educational apps are the most highly demanded today? Read this article to stay up-to-date!
Industries
learn enterprise saas meaning
What is Enterprise SaaS: Software as a Service for Businesses
What is enterprise SaaS? Key characteristics, common use cases, and trends. Read our post to understand what peculiarities this software has.
Software Development
EdTech Solutions_Custom Software Development by Geomotiv
EdTech Solutions: Custom Software Development by Geomotiv
What to look for in a Student Information System and software for libraries? We’ll share our experience with these EdTech web development solutions.
Industries
Software Development
Business Analysis Services_Meaning and Importance
Business Analysis Services: Meaning and Importance
What is the role of business analysis services? Find out the value and importance of business analysis consulting services in our article.
Software Development
Staff Augmentation vs Contractors: Make the Right Choice
Staff Augmentation vs Contractors: Make the Right Choice!
Businesses must choose staff augmentation vs contractors when they decide to work with external developers. Read this article to make the right choice!
Hiring
Guide on hiring and managing remote developers
Offshore Staff Augmentation: Top Outsourcing Countries
What are the top outsourcing countries in the world? How to find the best IT experts for your team? Read the answers in the article!
Hiring
Comparison of onshore and offshore outsourcing, nearshore and hybrid
Decoding Nearshore vs Offshore vs Onshore Outsourcing Puzzle
Explore all aspects of IT outsourcing and its main types. Find key reasons to outsource and easily navigate onshore vs nearshore vs offshore options.
Hiring