Geomotiv’s Head of business development unit, Tamuna Basaria, has just returned from New York, where she attended the NAB Show. Tamuna had a chance to uncover new business opportunities, reconnect with industry friends, and discover the most trending topics in the domain.
In this article, we’d like to reflect on the show and share highlights from Tamuna’s experience.
Tamuna is eager to engage in discussions and offer solutions tailored to your current needs. Feel free to reach out and get in touch with our expert for a further discussion.
The 2023 NAB Show New York, hosted at the Javits Center on October 24-26, was a hard-to-miss event for broadcast, media, and entertainment industry professionals. Arranged by the National Association of Broadcasters, the conference offers professionals a unique opportunity to present and explore the latest product updates, insights, and emerging trends shaping the industry.
- With a record-breaking registered attendance of 12,231, the NAB show helped explore the latest product updates and workflow enhancements to achieve unparalleled audio and video experiences.
- Over 225 sessions featured nearly 300 speakers, including representatives of Disney, Sling TV, Youtube, Vizio, Cox, Paramount, and other vital players facilitating the exchange of ideas and insights.
- The display area gathered close to 270 exhibitors, including 60 debut participants.
Prominent names among the exhibitors included Fujifilm, Panasonic Connect, B&H, Canon, Cisco, Blackmagic Design, Grass Valley, Telestream, and others. Hardware and software producers showcased their latest innovations, collaborations, and service packages.
Among the events held, our representative was particularly interested in the Streaming Summit. It was a meeting of a small number of people who met in a small hall within the NAB show. Tamuna had an excellent opportunity to familiarize herself with the latest developments in AVOD, SVOD, and FAST video monetization, get to know the ad stack elements of prominent paid TV and streaming companies, and discover the most pressing issues facing the domain.
Speakers talked about practical information that can affect the operations of our potential clients from Linear and OTT TV domains. They gave much attention to discussing new and emerging pay-TV bundles that will generate revenue for companies in the coming years.
Another session focused on the distribution of Sports-related content. Experts analyzed technological aspects of catering quality live sports events to large audiences and mentioned the expected shift of Sports programs from pay TV to streaming media platforms.
Networking at NAB Show
This year’s NAB show was abundant networking opportunities for our Head of business development to foster valuable connections for our company. Tamuna took the chance to expand the pool of business contacts, meet familiar individuals in person, and discuss cooperation opportunities with prospects.
Tamuna had a whole pack of pre-scheduled meetings with potential clients, some of whom happened to be large Enterprises that are interested in our software development and outstaffing services for their digital transformation projects. These discussions unfolded not only within the exhibition format but also took place in informal settings.
Geomotiv’s Tamuna engaged with key industry professionals and leaders during one of the lunch breaks organized by one of our potential clients. This informal gathering facilitated business discussions and laid the foundation for building relationships in a casual atmosphere.
The networking activities went beyond pre-planned meetings. Tamuna met new individuals in and outside the formal sessions. She is committed to nurturing these connections further through ongoing communication, both offline and online.
Noteworthy, fate played a role as well, as Tamuna found herself meeting a couple of business connections by chance. Such unplanned interactions often lead to unexpected collaborations, another benefit of participating in large gatherings such as the NAB show.
Our approach to events like the NAB Show aligns with our broad strategy of not just being present but actively participating in niche business gatherings. While we value staying up-to-date with trending topics and exploring innovative products and ideas, our primary focus lies in engaging with clients, developing a network of business contacts, and fostering lasting human relations.
By consistently meeting with clients at such events, we present our offerings and gain insights into their needs and expectations. This strategy showcases us as a responsive and adaptive partner dedicated to understanding and meeting the demands of our existing and potential clients.
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