Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
Looking to cut intermediation from the supply path, save on third-party charges, or access competitive rates? Turn to Geomotiv – an experienced tech partner to industry leaders willing to gain full control of media buying technologies. With our help, you can build your own DSP, optimize current solutions, or enhance your existing system.
Looking to build a successful custom software solution? Our experienced development team is ready to assist.
What is a DSP?
Place in the RTB flow
Value
Challenge: Manual ad buying, placement, and optimization.
Solution: A DSP centralizes efforts related to setting up and executing ad campaigns. It automates media buying, optimizes campaigns in real-time, reallocates budget, and adjusts targeting for better performance in a unified interface. The platform simplifies the management of multiple campaigns across different channels.
Challenge: Limited ability to target specific audiences.
Solution: DSPs provide advanced targeting options for advertisers struggling to reach specific audience segments. They aggregate behavioral, demographic, geographic, and contextual data from various sources at a granular level. Advertisers then use this data to target niche customer groups that traditional ad-buying methods might miss.
Challenge: Difficulty in measuring the efficiency of ad campaigns.
Solution: Companies requiring constant feedback on their advertising performance can benefit when deciding to build DSP. These platforms provide a single view of campaign results across all channels. Real-time insights help optimize ad campaigns, adjust inefficient strategies, and predict future outcomes of advertising efforts.
Challenge: Scaling ad campaigns sacrifices quality and budget.
Solution: DSPs help increase advertising reach without operational roadblocks by connecting to multiple Ad Exchanges and supply partners from one interface. By leveraging programmatic pipelines, DSPs help advertisers control costs, ensuring they can scale up without losing ROI.
Engage our AdTech development company to build your own demand side platform. Take media buying in-house with our help and benefit from:
Our developers help solve scalability limitations and add new and improved capabilities to your existing DSP:
Beyond the knowledge of how to build a DSP, Geomotiv specializes in integrating this solution with a broader range of inventory sources and data streams to improve your advertising potential:
Our company grants your DSP solution the best means of detection and mitigation of fraudulent activities:
Discover how we can transform your ad operations and deliver results like 4X growth in ad impressions. Contact us today to unlock your full advertising potential!
The DSP collects ad campaign data, including targeting criteria, budget, and objectives. The advertiser uploads ad creatives that would participate in the bidding process.
Ad Exchanges and SSPs notify the DSP about available ad impressions that match the advertiser’s targeting criteria and other parameters.
The DSP analyzes the data associated with each impression and evaluates its relevance to the advertiser’s target audience. This analysis helps determine the potential value of the impression based on factors such as user behavior and historical performance.
The DSP places a bid for the impression. This bid reflects the maximum amount the advertiser is ready to pay to display their ad to a specific user. The bidding process occurs almost instantaneously, typically within 100-150 milliseconds.
The Ad Exchange collects bids from multiple DSPs and selects the highest bidder that meets or exceeds the publisher’s floor price.
The DSP serves the winning ad in the correct format and at the right time to the user in real time. The platform monitors the ad campaign’s performance, gathering data on impressions, clicks, and conversions.
The DSP monitors and manages the advertiser’s budget, ensuring that spending stays within pre-determined limits and providing insights on how to make DSP adjust the budget efficiently.
| Detailed reporting | Sophisticated analytics | Intuitive dashboards |
|---|---|---|
| Advertisers can leverage built-in tools to turn raw data into insights and make informed decisions. With this information, advertisers can reallocate ad budgets to more promising campaigns, fine-tune efforts to target high-performing audience segments, identify the most effective attribution channels, and manage ad frequency to avoid overwhelming their audience. | Advertisers can use a single interface to monitor key performance metrics, including impressions, clicks, click-through rates, and conversions. DSPs also track the performance of different ad creatives, targeting strategies, supply partners, and bidding techniques, collecting data on which combinations yield the best ROI and campaign performance. | The platform’s user-friendly interface and intuitive design help advertisers move through the platform effortlessly, set up campaigns, and access analytics without overwhelming complexity. DSPs present analytics and reporting data in easily digestible formats, making it easy for advertisers to manage campaigns and access crucial insights in one centralized location. |
Compatibility with OpenRTB specification
Vast opportunities for targeting
Flexible API
Bidding optimization algorithm
Media buying through multiple channels such as ad exchanges, SSPs, and networks at once
Compliance with GDPR
Unified dashboard with user-friendly interface
Advertising campaign
Detailed real-time reporting
Advanced fraud detection and prevention tools
Handle your data and manage your advertising budgets
Operate your media buying
platform and control your
supply path
Supply your clients with
white-label media buying
technologies
As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.
In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.
Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.
Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.
Geomotiv has accumulated exclusive experience building sophisticated solutions for industry leaders and founding a standalone company operating a full-stack AdTech platform – Adoppler. Partner with our company to develop any solution, from automation software to vertically integrated AdTech platforms, such as DSPs, SSPs, Ad Exchanges, and more.
Our professional AdTech engineers understand domain nuances and technological intricacies. Geomotiv’s developers have significantly advanced a programmatic optimization platform, harnessed Big Data for improved ad-serving, automated media buying and selling transactions, and driven a 3X revenue increase for an OTT services leader.
Working on dozens of AdTech solutions and other projects, our company has mastered iterative development to deliver quality software on time. The Agile approach enables us to ship product increments continuously, adapt to evolving requirements, and collect feedback to ensure alignment of expectations between stakeholders and engineers.
At Geomotiv, we have splendid expertise in building AdTech solutions.Our specialists have a deep understanding of all the industry trendsand the needs of the market participants, including advertisers, mediaagencies, and media tech companies. For over a decade, we have builtreliable demand-side platforms that allow advertisers to successfullypromote their products and services by working with differentpublishers.
The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.
A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.
Discover our support solutions built for efficient software development and enhancement of AdTech products.
A flexible ad management system for large advertisers that brought industry recognition for MediaMath.
Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.
Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.
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Software development expertise and senior tech talent for AdTech and Streaming Media projects.
Yerevan, Armenia
