With this functionality, marketers can fine-tune their messages on any channel and deliver a truly laser-focused user experience. Besides, you can execute marketing campaigns by putting complicated workflows on automatic triggers on account-based or individual levels.
Through an in-depth analysis of user behavior, the marketing automation software can build a real-time lead score and identify the exact stage of the lead lifecycle. Then, it can suggest certain steps to help push each lead forward to the next stage and figure out what works in the wrong way.
Tracking each step of the lead nurturing process, automated marketing services can help identify marketing investments that paid off and use this information in future campaigns. All this happens in an easy-to-use back-end, Excel-like planning interface, a central tool for collecting budget and roll-ups, and visual dashboards.