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AdTech

AdTech Landscape in 2024-2025: How Is the Industry Developing?

In this article, we discuss the development of the AdTech...

How Publishers Can Use First Party Data to Their Advantage

This article delves into how publishers can benefit from first...

Third-Party Cookies Persist: The Impact of Cookieless Future on Advertising

Third-party cookies are traditionally used by advertisers and publishers to...

What Is OTT Advertising and How to Get the Most of It

Over-the-top advertising allows brands, advertisers, and consumers to meet over...

How AI Is Transforming Advertising

Artificial intelligence in advertising analyzes vast amounts of data to...

What Is AdTech and How Does it Work?

Advertising Technology (AdTech) is a broad term that encompasses systems...

Ad Monetization Strategy for New Video Publishers

An ad monetization strategy is a set of practices and...