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AdTech

Ad Monetization Strategy for New Video Publishers

An ad monetization strategy is a set of practices and tactics to maximize...

What is AdTech and How does it Work?

Advertising Technology (AdTech) is a broad term that encompasses systems of measuring...

What is OTT Advertising and How to Get the Most of It

Over-the-top advertising allows brands, advertisers, and consumers to meet over the i...

Peel Away Big Mystery from DMP and CDP

To get ahead of the curve, businesses have to understand how their customers...