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AdTech

What Is OTT Advertising and How to Get the Most of It

Over-the-top advertising allows brands, advertisers, and consumers to meet over...

How AI Is Transforming Advertising

Artificial intelligence in advertising analyzes vast amounts of data to...

What Is AdTech and How Does it Work?

Advertising Technology (AdTech) is a broad term that encompasses systems...

Ad Monetization Strategy for New Video Publishers

An ad monetization strategy is a set of practices and...

Peel Away Big Mystery from DMP and CDP

To get ahead of the curve, businesses have to understand...