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AdTech

Ad Monetization Strategy for New Video Publishers

An ad monetization strategy is a set of practices and...

What is AdTech and How does it Work?

Advertising Technology (AdTech) is a broad term that encompasses systems...

What is OTT Advertising and How to Get the Most of It

Over-the-top advertising allows brands, advertisers, and consumers to meet over...

Peel Away Big Mystery from DMP and CDP

To get ahead of the curve, businesses have to understand...