Facebook Campaign Manager
An ad management application that allowed for administering ad sets faster than Native Facebook Ads Manager could do.
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About the Client
Our client is a multinational media and digital marketing company with headquarters based in the UK. It operates across 145 countries and has more than 35,000 employees. The company specializes in media planning and buying, content creation, marketing analytics, brand tracking, near-field communications (NFC). Their capabilities and expertise enable clients across the world to communicate with consumers and create meaningful connections around their products.
Technologies Used
Goal
The customer wanted to optimize the work of media buyers within the company. They were using Excel as an ads exporting and editing tool but planned to incorporate another application instead. The existing solution didn’t provide Bulk Edit, which was extremely important to the customer.
Work Description
The system the client utilised was highly dependent on a 3rd party API, so Geomotiv provided prompt upgrade and subsequent maintenance to make sure the 3rd party updates wouldn’t affect the application.
Work Stages
- Procure business requirements
- Develop the Campaign Manager app
- Integrate Facebook through Ads Management API
- Assess the quality level
- Deploy in production
Results
Our solution allowed the client to reduce the campaign management team costs by 30%. Using the Bulk edit function, the customer was able to manage their campaigns more efficiently, which decreased their reaction time to respond to clients’ requests.
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