Amazon Web Services in Online Video Ad Network

About the Client

HIRO Media is a privately-owned company based in Tel-Aviv with offices in the USA and Europe. It provides holistic programmatic video AdTech services based on its proprietary technology. As a true media and advertising industry leader, HIRO Media unites the power of programmatic media buying and selling with solid industry proficiency.
Part of their robust online video ecosystem is an ad network that displays their inventory via partner syndicated videos. The service generates about 2,500 to 4,500 raw events per second that are to be recorded, processed, and made available for further analytical processing.

Goal

The existing solution contained a lot of legacy code and was difficult to scale. At the same time, the customer expected significant business growth in the short run, so the task for the tech team was to make provisions for an increasing load.

Work Description

There was a software solution that powered the customer’s business, so too many system changes could introduce technical risks. Our proposition was to port parts of their ad server incrementally to provide manageability, scalability, and fault tolerance. Geomotiv made use of Amazon Kinesis to process the incoming raw event data, store it on an Amazon S3 file server, and transform and save various aggregated values into a Redshift database for further visualization.

Work Stages

1. Procure business requirements
2. Break the work scope into loosely coupled phases
3. Refactor the Back Office server
4. Capture Real Time events
5. Implement additional components
6. Provide Quality Assurance
7. Deploy in production

Results

Together with Geomotiv, the client managed to migrate from their old technology platform to the new one within a short timeframe. What’s more, the client used our resources to prototype new product ideas swiftly, which allowed them to address the market needs fast.