MarTech

Are you looking for the best MarTech company to help shape your overall product vision, implement a game-changing MarTech idea from start to finish, develop custom tools or add innovative functionalities? Count on Geomotiv – an experienced software development partner crafting and improving MarTech business solutions since 2010.

Trusted Insight
Traveling Spoon
Rubicon
Pluto TV
PebblePost
MediaMath
Black Beacon
BBG
Addopler
60%
of our clients come from Adtech and Martech
Cooperation
with us accelerates ramp-up time and time-to-market by 30 to 40%
Our clients
are leaders in their industry

What is MarTech Stack
and How Does It Aid Marketing?

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To effectively implement various aspects of marketing, marketers utilize a comprehensive toolbox – marketing technology stack. This stack comprises the essential technologies required to execute automated workflows and a wide range of other initiatives:

  • lead generation;
  • data collection, processing, storage, and analysis;
  • reporting automation;
  • email marketing;
  • social media management;
  • content management, etc.
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The multitude of MarTech tools available makes it challenging to navigate and identify, integrate, or streamline an optimal tech stack efficiently and reap the following benefits:

  • streamline marketing operations;
  • improve customer targeting and engagement;
  • increase marketing ROI.

What Problems Do MarTech
Solutions Help to Solve?

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Reduce the number of manual workflows and automate time-consuming tasks
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Activate marketing data to enhance user experience and meet changing expectations
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Enhance the efficiency of the marketing strategy by predicting the outcome of marketing efforts
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Improve cross-department efficiency by speeding up underlying processes
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Align sales and marketing departments pursuing shared goals
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Gain valuable insights into the needs and preferences of your target audiences
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Outperform competitors offering similar products or services
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Increase your business value by implementing innovative proprietary technologies
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Personalize marketing campaigns and increase their relevance
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Gain access to large amounts of user behavior data and create user profiles
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Build custom platforms unparalleled on the market
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Save money in the long term by investing in your Marketing solution

Solve Your Marketing
Challenges
with Geomotiv

While some companies may develop MarTech solutions in-house, many hire MarTech developers or work with external development firms to leverage their expertise, save time and resources, and ensure their marketing technology initiatives are executed efficiently.

That is what Geomotiv is ready to deliver to their clients:

  • We hire tech-savvy and talented MarTech professionals;
  • We have vast experience with cutting-edge MarTech solutions for renowned customers;
  • We easily navigate the complexities of the MarTech industry.

Signs Your Business Needs
MarTech Software Development

  • Your current solution does not meet your business needs, and available market solutions also can’t offer a better alternative.
  • Your solution is too expensive, and investments in your own technology may be more cost-effective and help save money in the long run.
  • You want to stand out among competitors and offer your customers a better experience.
  • You plan to increase the value of your business through proprietary technology or attract additional investment.
  • You have a startup and want to offer innovative marketing features to your target audience.
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Essential Tools for Building
a Comprehensive Marketing Approach

Martech

CRM Integration for Sales & Marketing

Content Management Systems

Enterprise Resource Planning Systems

SEO Modules & Analytics

Digital Asset & Marketing Resource Management

How Geomotiv Helps
with Your MarTech-Related Needs

MarTech Consulting
Custom MarTech Development
Current MarTech Solution Improvement

MarTech Consulting

Our MarTech consultants help with strategy development, software analysis, and technical assessments. We clarify your vision, validate ideas, and provide a roadmap by incorporating comprehensive business analysis in our MarTech consulting services. The deliverables include a specification with clear development stages, cost and time estimate, scope definition, and required team composition.

Custom MarTech Development

We can develop your custom MarTech solution from scratch, designing proprietary architecture, tailoring functionality to your needs, and launching an MVP. Alternatively, we offer a cost-efficient approach by leveraging existing frameworks and integrating capabilities through APIs and third-party tools. Our consulting and in-depth business analysis determine the optimal approach for your business needs.

Current MarTech Solution Improvement

If your MarTech solution needs improvement, our experts will collaborate with you to understand your needs and develop a strategy and roadmap for an extensive upgrade. With our help, you will add extra features, improve the performance of your current solution, incorporate new technologies and trends, and remove operational issues from your existing IT infrastructure.

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Explore the Full Range of Custom Tools
that Match Your Business Needs

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CRM Software
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Marketing Automation Software
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Social Media Management Tools
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Data and Analytics tools
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Trading Desks
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Content Management System (CMS)
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A/B Testing Software
Are you looking for cutting-edge advertising technologies to enhance your marketing strategy?

If your MarTech stack requires AdTech-related solutions such as SSP and DSP, you can also count on us. Explore the full range of our AdTech development services and solutions tailored to your specific needs.

We Add Intelligent Technologies to
Enhance Your Martech Solution

AI

Power your MarTech solution with cutting-edge AI technology to solve day-to-day marketing challenges, infuse automation into your operations, and leverage precise insights for informed decision-making. With Geomotiv’s expert help, you will achieve greater personalization and utilize Big Data platforms for advanced monitoring and analytics.

Blockchain

Facilitate your solution with Blockchain-powered marketing tools using the expertise and skills of our developers. The technology can provide a decentralized and secure data storage and sharing platform, leading to increased transparency and accountability in your industry, reducing fraud, and establishing meaningful customer relationships.

IoT

Our MarTech apps development company harnesses the power of modern technologies to extract, process, and act on massive amounts of marketing data generated by IoT-enabled devices. Our developers have the right mix of knowledge and expertise to help marketers effortlessly collect and organize customer data, improve advertising efficiency with real-time analytics, and streamline sales data exchange.

Big Data

Our advanced Big Data tech stack enables us to elevate your MarTech solutions with cutting-edge functionality. Seamlessly integrate Big Data capabilities into your marketing strategies, enabling robust data analysis and in-depth monitoring. Leverage our experience with Big Data tools to address key marketing challenges with data activation, cleansing, and consolidation.

Cloud

Throughout our experience in custom software development for MarTech and adjacent industries and other domains, our development teams have cultivated robust expertise in cloud software development. This deep understanding empowers us to tailor solutions that efficiently address the unique business challenges of our customers in the MarTech sector.
As a certified Google Cloud Partner, Geomotiv is ready to craft scalable, efficient, innovative cloud-based systems that drive financial, operational, and technical benefits.

Chatbots

Empower your MarTech solution by incorporating a cornerstone in conversational marketing – AI and ML-powered chatbots. With their help, marketers can automate customer interactions and offer real-time and personalized communication. With the integration of AI and ML tools, the chatbots we develop reach a significantly higher level of quality, enabling 24/7 communication to answer queries, initiate conversations, and influence purchasing decisions.

Wearable technologies

Our developers help you unleash the potential of wearable technologies for marketing initiatives. As trends indicate a surge in the use of wearables, Geomotiv enables marketers to connect with potential customers at the right moment and place, personalize campaigns, and improve conversion rates.

Voice technologies

Vast experience in delivering software development services enables us to develop voice user interfaces with improved voice recognition accuracy for MarTech solutions. As the prevalence of voice-enabled devices like smart speakers and voice assistants is gaining steam, marketers must adjust strategies to embrace this evolving channel. MarTech platforms must optimize content for voice search and deliver personalized experiences through this medium to stay relevant and impactful.

VR/AR content

Our professional developers assist in meeting modern consumer expectations by seamlessly integrating augmented and virtual reality into your subsequent MarTech implementation. With our expert help, you will captivate a younger audience with innovative and immersive experiences and elevate your marketing strategy with comprehensive solutions.

Low-code technologies

MarTech application development on top of low-code platforms is another area in which Geomotiv specializes. Embracing low-code tools in your MarTech stack allows designing, developing, and deploying applications more efficiently. With built-in visual user interface components, these low-code web-based and SaaS MarTech platforms boost productivity, automate generic coding tasks, and enable software developers to tackle more complex challenges.

Building a High-Load
Programmatic AdTech Platform

Emerging from the initiative to leverage our extensive expertise with AdTech and programmatic technologies, Adoppler has become one of the most notable projects in our software product development portfolio.

In 2017, Geomotiv established Adoppler as a product subsidiary tasked with developing a programmatic AdTech platform for streamlined media buying and selling.

Recognizing the growing need for continuous system improvement and support, Adoppler became a standalone company, gaining autonomy in defining its business strategy. The team prioritized enhancing platform capabilities, incorporating support for direct deals through a programmatic pipeline, and adding DSP capabilities and an advanced reporting tool.

The development team delivered a horizontally scalable system within six months, rigorously testing it with peak loads of up to 200K QPS. Adoppler successfully introduced the platform into international markets, ensuring it met all declared requirements and adhered to industry standards.

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Agile Software Development Journey for
Your MarTech Solution

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Requirement Gathering

At the onset of a MarTech software development project, our team focuses on understanding your stakeholders’ business problems, project needs, and potential roadblocks. Beyond project requirements, we delve into the existing software infrastructure and current systems, ensuring a comprehensive grasp of the most critical aspects. Those insights are integral to crafting solutions that resonate with your vision and propel business growth.

Planning and Backlogging

With a wealth of information collected, our team starts with detailed planning and creating a step-by-step implementation roadmap. We evaluate resource needs, estimate costs, and determine project timelines. Next, we’ll prioritize use cases with a restricted number of the most vital features. Having created a prioritized task list, we’ll discuss strategies, tools, and frameworks necessary to develop the solution. This phase lays the foundation for a comprehensive roadmap that steers the project’s realization.

Product Development

Stages: Plan – Design – Develop – QA – Review

Our developers create MarTech software following the Agile approach, which fosters the incorporation of change, timely delivery of the essential features, and the best quality of deliverables.

Each iteration, spanning one to two weeks, comprises planning, design, development, QA, and review. Your feedback prompts us to iteratively deliver product increments until the desired outcome aligns seamlessly with your vision and goals.

Release

The development journey involves client approvals and validation at the end of each iteration. Deploying new features requires careful testing to ensure flawless functionality and timely correction of occurring bugs. Leveraging Continuous Integration and Continuous Delivery, we guarantee the timely release of the proper MarTech functionality with ultimate quality.

Success Stories

Pebblepost
Martech agency
Mediamath
Digital company
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Development of an Automated Mail Marketing Platform
Client

PebblePost is a venture-backed company that pioneered in a niche business segment related to digital-to-direct mail. Their unique Programmatic Direct Mail technology enables the most efficient results for various marketing efforts.

Challenge

The client needed to enable its existing platform to meet scalability and performance demands and accommodate business expansion. System revamps, adding new features, and incorporating Big Data technologies were necessary to reach these objectives.

Our work

Our engineers planned a unique architectural design, selected the right mix of Big Data technologies, rebuilt the original solution to meet new requirements, and completed full platform migration.

Key results

Thanks to our development assistance, PebblePost reduced the cost of additional customer support and improved service scope for its platform’s users.

Business analysis stage for a MarTech agency
Client

Under non-disclosure agreement (NDA).

Challenge

The client had a new project idea to unify disparate marketing tools and automate internal processes through a comprehensive AI-powered MarTech solution. But first, creating a proper product vision and assessing the idea’s feasibility before launching the project was necessary.

Our work

Our team prepared in-depth documentation that included project scope, critical estimates, and other accompanying information.

Key results

Based on these deliverables, the client was able to get started with the project implementation process by partnering with Geomotiv or any other software development company.

mediamath
Custom Ad campaign and strategy scheduling solution development
Client

MediaMath is an AdTech company providing digital marketing solutions for over 3,500 advertisers and brands. Its extensive portfolio includes platforms and tools for programmatic media buying, data management, audience segmentation, targeting, and more.

Challenge

The client aimed to enhance their omnichannel DSP with a custom-built solution for managing and optimizing advertising schedules. They planned to provide specialized features for ad campaigns and strategy creation, management, and scheduling. The objective was to deliver a fully custom solution that seamlessly integrates with the client’s DSP.

Our work

Geomotiv’s team took charge of system design, development, testing, and deployment.

Key results

Our developers produced quality deliverables that equipped brands and advertisers with versatile tools for ad campaigns and strategy scheduling and optimization.

Custom development for media and digital marketing company
Client

The client is a multinational media and digital marketing company with headquarters based in the UK. The company specializes in media planning and buying, content creation, marketing analytics, brand tracking, near-field communications (NFC).

Challenge

The client needed a custom solution to optimize media buying operations within their company. They planned to replace manual ad editing processes with tools having Bulk Edit functionality, among other things.

Our work

Geomotiv’s developers implemented the Campaign Manager app, seamlessly integrating it into Facebook through the Ads Management API. The team added the Bulk edit feature, which improved and optimized operations.

Key results

The implemented solution achieved a 30% reduction in campaign management costs, empowering more efficient campaign administration.

Why Partner with Geomotiv for
MarTech Software Development

Geomotiv
Experienced Company

With over 14 years of expertise in AdTech and MarTech, our company has accumulated extensive industry knowledge through partnering with leading entities and developing custom solutions for their projects. Our team has been instrumental in the improvement of a programmatic optimization platform, Big data development for an ad serving system, creating custom solutions for a media buying platform, and other solutions.

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Deep Niche Expertise

Our focus on niche solutions sets us apart, ensuring you receive tailored strategies and services catering to your unique needs. One of our standout achievements is the successful launch of Adoppler, a full-stack AdTech project that matured into a standalone company. This undertaking points to our commitment to delivering comprehensive solutions that drive success in the evolving online advertising and marketing ecosystem.

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Specialized MarTech Developers

Tap into the expertise of our highly skilled and competent software developers who don’t need to explain “what’s MarTech” and its underlying specificity. On average, our software engineers boast over 8 years of experience crafting solutions for MarTech and adjacent fields and have the necessary skills to comprehend the most intricate challenges and propose optimal solutions from technical and business standpoints.

Ready to elevate your business with comprehensive MarTech solutions?

Our proven track record boasts successful cases, showcasing our years-long expertise in developing market-leading MarTech functionalities. Our team can create similar solutions and solve other technical challenges in your MarTech-related project.

Sergey Lobko Lobanovsky Square
Sergey Lobko-Lobanovsky
Founder

Since its inception, Geomotiv has firmly established itself within the AdTech/MarTech sector. We have the privilege of partnering with industry-leading entities such as PlutoTV, The Rubicon Project, MediaMath, Adform, and Adoppler. Through our engagements, we have been instrumental in refining their product offerings and facilitating the introduction of novel solutions to the market. By leveraging Geomotiv’s specialized professional services, our clients have realized a 30-40% acceleration in their go-to-market strategy and have benefited from more feature-rich solutions and superior quality than those developed solely in-house.

How You Can Cooperate with Our MarTech Development Company

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Project-Based Outsourcing

The project-based engagement model is ideal when launching projects with well-defined requirements and deliverables. Geomotiv’s full-cycle development team, composed of developers, testers, designers, and more, ensures seamless execution of your project or its part.

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IT Staff Augmentation

The IT staff augmentation model offers the flexibility to enhance your existing in-house team with additional expertise. Geomotiv facilitates the sourcing of MarTech developers with the necessary skills, experience, and seniority level to seamlessly integrate into your current internal team structure.

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Dedicated Development Teams

A dedicated development team model fits those willing to leverage the expertise of tech-savvy specialists who will work collaboratively and maintain a long-term commitment to the project. Geomotiv provides access to MarTech development teams that will join your company in the fastest time frames.

Learn More

Need Help? We’ve Got You Covered!

What is MarTech?

A comprehensive definition of MarTech meaning involves the strategic use of specific pieces of technology in the marketing domain. MarTech denotes the tools and assets employed by business entities for creating, implementing, managing, orchestrating, and evaluating both online and offline content, campaigns, and customer experiences, among other things.

What is a MarTech example?

MarTech unites a group of technology tools that can lay the foundation of your digital marketing strategy. Here are some examples of MarTech tools:

  • Marketing automation software;
  • CRM software;
  • Social media management tools;
  • Email marketing solutions;
  • Data and analytics tools;
  • Trading desks;
  • CDP;
  • CMS;
  • A/B testing software.
What does MarTech do?

MarTech empowers marketers with unified tools and technologies that make their work efficient, data-driven, and results-oriented. Using a specialized MarTech stack, marketing departments can automate repetitive tasks, streamline the creation of omnichannel targeted campaigns, improve interactions with prospects and customers, enhance service offerings and customer support, and reach specific business milestones.

What is the MarTech industry landscape?

The MarTech industry is a vast territory that continually develops and diversifies. According to data from chiefmartec.com, there are currently 11,038 solutions available, which is an 11% increase from the previous year’s count of 9,932. The solutions within the MarTech landscape are categorized into the following sections:

  • Advertising and promotion;
  • Content and experience;
  • Social and relationships;
  • Commerce and sales;
  • Data;
  • Management.
Is Martech an attractive industry for startups?

Indeed, MarTech is an excellent industry for new ventures. With a valuation reaching $325 billion in 2022 and a projected CAGR of 20% from 2023 to 2028, it offers substantial growth opportunities. MarTech attracted 5% of global investments in 2022 and experienced considerable funding rounds in 2023. To delve deeper into why MarTech is a top industry for startups, explore our article on the topic here.

What are MarTech solutions?

MarTech solutions address distinct aspects of marketing activities and provide targeted functionalities to enhance efficiency, precision, and performance. Tailoring each solution enables it to handle specific tasks actively: optimizing advertising campaigns, managing customer relationships, automating repetitive processes, or analyzing data to derive actionable insights. The task-specific nature of MarTech software enables marketers to assemble a customized toolkit that aligns precisely with their goals and requirements.

Is there a universal MarTech stack?

MarTech tools include various software types catering to diverse marketing needs. For example, MarTech Enterprise platforms comprise comprehensive solutions like CRM systems, marketing automation software, and Big data analytics toolkits. MarTech for small businesses often presupposes more straightforward tools, focusing on essentials like social media management and email marketing. The key distinction lies in scale and complexity, with Enterprises requiring integrated systems while small businesses opt for more streamlined solutions tailored to their goals.

What is the difference between MarTech and AdTech?

MarTech and AdTech are integral to a comprehensive digital marketing strategy but serve different functions within the ecosystem. MarTech uses a broad spectrum of tools to enhance, optimize, and automate overall marketing efforts. On the other hand, AdTech revolves explicitly around devices and platforms dedicated to streamlining and managing advertising campaigns across different channels.

What is a MarTech company?

A MarTech company is a business entity that specializes in developing, selling, or managing technology solutions designed to support, enhance, and streamline marketing efforts. These technology solutions include software, platforms, and applications that assist businesses in marketing, such as customer relationship management (CRM), analytics, automation, content management, and more. Sometimes, a company in this domain can act as a MarTech advisor, consulting other businesses on envisioning, designing, or implementing a specific MarTech solution.

What is the MarTech experience level of Geomotiv’s developers?

Geomotiv’s developers have 14+ years of experience developing MarTech/AdTech solutions for different clients. Our specialists participated in developing custom functionality for advertising platforms (including DSP, SSP, Ad network, etc.), video streaming platforms, and RTB-powered programmatic solutions, among others. Geomotiv’s development team was engaged in the development of Adoppler – a vertically integrated AdTech stack. The project started as Geomotiv’s product subsidiary and matured into a standalone company.

What technology stack is used for MarTech development?

The back end of MarTech platforms should facilitate high-intensity processing, integration with external APIs, and real-time data analysis. We leverage modern programming languages and frameworks to establish flexible, reliable, and scalable architecture ready for automated marketing workflows:

  • Java;
  • Python;
  • Node.js.

Modern MarTech platforms depend on data-intensive dashboards and real-time updates, which demand optimal rendering performance and uninterrupted data delivery. Front-end frameworks like React.js and Angular handle these requirements using declarative rendering and virtual DOM updates. WebSockets and state management libraries facilitate event-driven data synchronization without blocking or freezing the UI.

We achieve seamless data communication between the front and back end through message queues like RabbitMQ or Kafka. Our engineers optimize response times by implementing API gateways and advanced caching strategies. As a result, you can leverage a technically flawless MarTech platform operating on top of a scalable infrastructure.

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    geomotiv media 9
    Software development expertise and senior tech talent for AdTech and Streaming Media projects.