Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
Geomotiv brings years-long expertise with custom AdTech solutions to create your SSP from scratch or improve the current system’s functionality or architecture. Overcome tech challenges and boost ad campaign performance with an experienced SSP development partner who navigates AdTech intricacies and speaks professional domain language.
Looking to build a successful custom software solution? Our experienced development team is ready to assist.
What is an SSP?
Place in the RTB Flow
Value
If you plan to build and launch your own Ad Tech Supply Side platform to increase your ad revenue and optimize the ad space available on your digital resource, you can count on us. Since 2010, Geomotiv has been instrumental in delivering an impressive average uplift of 3X ad revenue and 4X ad impressions growth for its clients due to expert application of next-gen programmatic advertising technology.
Challenge: Manual yield management process.
Solution: SSPs enable publishers to monetize their inventory without manual intervention. Automation streamlines the selling and buying inventory for all devices, increasing fill rate and maximizing RPM (revenue per mile) and RPS (revenue per second).
Challenge: Misinformed decisions.
Solution: SSPs provide detailed reporting on bidding activities, purchase prices, and individual advertiser behavior. This built-in functionality empowers publishers with valuable data, helping them understand the performance and demand for their ad space and enabling them to make informed decisions for yield management.
Challenge: Limited bidders.
Solution: SSPs connect to multiple programmatic platforms simultaneously, expanding the pool of potential buyers participating in real-time bidding. This peculiarity increases competition and demand for the ad space, potentially leading to better yield and higher revenue for publishers.
Challenge: Displaying inappropriate ads.
Solution: SSPs act as intermediaries, ensuring brand safety for publishers by blocking unwanted ads and restricting distinct categories, domains, or creatives. Publishers can also limit inventory access to specific buyers, maintaining a safer and more suitable transactional environment.
The publisher submits the data associated with the inventory, including available ad space, audience, and targeting choices, and sends it to the Supply Side platform software.
The publisher’s website loads upon a user’s visit. This event activates an ad request – the website forwards the user’s data to the SSP automatically.
The SSP transfers the request to the Ad Exchange, which connects the buy- and sell-sides of the programmatic process. In some cases, the SSP can plug into DSPs directly.
Demand Side Platforms (DSPs) obtain the impression from the ad exchange, enabling advertisers to purchase relevant ad space and target specific audiences.
Bids on ad units from DSPs flow to the ad exchange, and the advertisers submit their bid price and accompanying creatives to the system.
The ad server, following pre-set rules, determines the winning bid and selects the highest bidder. This advertiser wins the ad impression.
The creative returns to the publisher’s website, where it is presented to the user within the pre-defined ad space.
SSPs deliver in-depth reporting tools that capture a range of performance metrics, from detailed bidding activity and transaction prices to the amounts paid by specific advertisers. This data helps publishers evaluate inventory performance across various demand sources, including direct partners and RTB-powered auctions.
Publishers can use a unified interface to track key metrics such as impressions, clicks, revenue, and fill rates. Custom SSP software can collect real-time data using predefined metrics and showcase it for further analysis. Obtained insights help publishers optimize their ad strategies and evaluate the efficiency of inventory monetization efforts.
SSPs feature intuitive dashboards that aggregate key performance indicators into a single view. This consolidation helps publishers identify trends, spotlight high-performing inventory, and refine their strategies. Visual representation of data sets through charts and tables simplifies complex information, making it accessible without requiring technical expertise.
Our AdTech development company specializes in creating custom SSPs from scratch. When you choose to build your platform with us, you:
Geomotiv’s developers help incorporate new capabilities and functionality, and expand the current feature set to:
Our company will seamlessly connect your SSP with DMPs, data providers, and CMPs to help you:
Geomotiv’s developers fortify your Sell-Side platform against various forms of ad fraud and ensure its integrity by incorporating:
Then, engage Geomotiv’s developers or outsource the entire custom software development project to our company.
Compatibility with OpenRTB specification
Flexibility in setting up floor
Flexible and scalable APIs
Ability to plug into multiple channels such as ad exchanges, DSPs, ad networks at once
Unified dashboard with user-friendly interface
Access to all necessary metrics
Control over who buys the inventory and at what price
Partner interaction transparency
Detailed reporting and analytics
Compliance with GDPR
Support for all inventory types (display, video, audio, native)
Automated real-time ad placement
Monetize your premium inventory
and optimize yield with our tailored
solutions. We empower you to
maximize ad revenue with the
highest efficiency, ensuring
your ad space generates the
revenue it deserves.
Boost your AdTech platform by
incorporating cutting-edge media
selling features. Our solutions provide
advanced tools to enhance advertising
capabilities, maximize revenue, and
stay ahead of the curve.
Take complete control of your
supply chain with our comprehensive
solutions. Disintermediate and
optimize your processes to ensure
transparency, efficiency, and
strategic control over your media
buying efforts.
Adoppler is a full-stack AdTech solution that traces back to Geomotiv’s product subsidiary.
It offers a vertically integrated platform encompassing SSP, DSP, Ad Exchange, and Ad Server functionalities. Adoppler’s robust feature set includes:
Geomotiv has been a custom AdTech development partner to leading niche entities since 2010 and a driving force for our product subsidiary, which evolved into a standalone company – Adoppler.
Vast proficiency with industry specifics, deep knowledge of the inner workings of complex AdTech platforms, and extensive track record of developing custom AdTech solutions from scratch – are the things that make us stand out.
Our in-house teams excel at translating your business requirements into actionable solutions due to extensive niche expertise.
Geomotiv’s developers have played a critical role in enhancing a programmatic optimization platform, leveraging Big data for an ad-serving system, automating media buying and selling, and achieving 3X revenue growth for a renowned OTT services provider.
Our development teams use a time-tested Agile methodology to deliver custom SSP solutions of any scale. This iterative process ensures the continuous shipment of product increments to users and stakeholders. Through regular feedback collection, we can swiftly make adjustments, enhancing the adaptability and responsiveness of your SSP to meet changing requirements.
Thanks to working in the AdTech space for over a decade, we’vegained a profound understanding of the market participants’ needs.We build solutions of different types, and supply-side platforms areamong the products we can create per your requirements. We knowwhat goals publishers expect to achieve using such solutions andhow to make it possible with innovative tech tools.
Do you need to manage and sell ad inventory to different parties via direct deals or RTB auctions? Are you an advertiser looking for a custom solution to collect and oversee data on creatives from diverse sources to evaluate their efficiency? Then, you might need to develop a custom Ad server, which acts as a platform for ad hosting, serving, and tracking. Our Ad Server development teams can help you design, build, and support a tailored solution for various programmatic advertising channels. Learn more
Do you want to leverage a transparent RTB environment to fulfill the transactions but need qualified resources to complete the task? Then, hire our team of AdTech experts to build or improve your Ad Exchange solution. An Ad Exchange acts as a platform facilitating transactions of available ad impressions between media buyers and sellers. Advertisers bid through DSPs, while publishers make their inventory available via SSPs or the Ad exchange. Geomotiv ensures these processes tick like a clock and fulfill your goals. Learn more
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An example of what is an SSP in advertising is Google Ad Manager. This ad tech supply-side platform provides comprehensive ad monetization capabilities and specialized tools for media selling optimization and management. It enables publishers to connect with various programmatic demand sources, including Ad Exchanges and DSPs. Google Ad Manager offers features such as ad serving, real-time bidding, and ad network optimization, among others.
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Software development expertise and senior tech talent for AdTech and Streaming Media projects.
Yerevan, Armenia
