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Demand-Side Platform Development Services

Whether you want to build a Custom DSP that will help you to cut out intermediation from the supply path and thus reduce service charges paid to technology vendors, or obtain more competitive ad rates, we are ready to provide a team of seasoned developers highly proficient in AdTech.

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OVERVIEW

DSP in a Nutshell

DSP, or Demand-Side Platform, is a software platform that offers inventory media buying to advertisers, agencies, and other media buyers with the highest bidder. DSP allows for integration into a large number of inventory supplies and grants diversified targeting capabilities.

EXPLAINER

DSP Place in Programmatic RTB Flow

KEY FEATURES

Must-Have DSP Capabilities

Compatibility with OpenRTB specification
Vast opportunities for targeting
and retargeting
Flexible API
Media buying through multiple channels such as ad exchanges, SSPs, and networks at once
Unified dashboard with user-friendly interface
Bidding optimization algorithm
Advertising campaign
and creative administration
Compliance with GDPR
requirements for companies that
process EU citizens’ personal data
Detailed real-time reporting

VALUE

Who Can Benefit from Having
an In-House DSP

Advertisers

Handle your data and manage your advertising budgets

Media Agencies

Operate your media buying platform
and control your supply path

Media Technology Companies

Supply your clients with
white-label media buying technologies

KEY BENEFITS

Take Advantage of In-House DSP

DSP

In-house media buying without AdTech tax

Control over product roadmap

Advertising strategy optimization

Ability to integrate any business-critical service

Full control over data

Ability to generate any models and reports

OUR STRENGTHS

Why Entrust Custom DSP Development
to Geomotiv

Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization

We have a strong development team with unique AdTech expertise since 2010

FEATURED PROJECT

Explore Our Ad Tech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

Alex Kharkauski Chief Operating Officer

At Geomotiv, we have splendid expertise in building AdTech solutions.
Our specialists have a deep understanding of all the industry trends
and the needs of the market participants, including advertisers, media
agencies, and media tech companies. For over a decade, we have built
reliable demand-side platforms that allow advertisers to successfully
promote their products and services by working with different
publishers.