Demand Side Development Services, Programmatic DSP

What is a Demand-Side Platform?

How DSP Helps Media Buyers Achieve
Advertising Success

What is a DSP?

DSP is an AdTech platform that empowers advertisers, ad agencies, and further media buyers to purchase ad inventory and manage campaigns.
The platform aggregates ad inventory in various formats from SSPs, Ad Exchanges, and Ad Networks in a single integrated interface.
DSP grants diversified targeting capabilities by segmenting audiences based on interests, behaviors, demographics, and other parameters.

Place in the RTB flow

DSPs commonly help advertisers purchase inventory via Real-Time Bidding (RTB) auctions, which automates media buying from SSPs.

Value

DSPs put purchasing ad inventory on automation, letting advertisers bid on impressions as they become available and consider budget, targeting settings, and value in milliseconds.
A key advantage of DSPs is accessing a diverse range of supply partners from a single platform. This consolidation simplifies the ad-buying process and gives brands a broad global inventory of various characteristics.

Media Buying Challenges

Signs You Need a Demand-Side Platform

Campaign inefficiency

Challenge: Manual ad buying, placement, and optimization.

Solution: A DSP centralizes efforts related to setting up and executing ad campaigns. It automates media buying, optimizes campaigns in real-time, reallocates budget, and adjusts targeting for better performance in a unified interface. The platform simplifies the management of multiple campaigns across different channels.

Lack of granular targeting

Challenge: Limited ability to target specific audiences.

Solution: DSPs provide advanced targeting options for advertisers struggling to reach specific audience segments. They aggregate behavioral, demographic, geographic, and contextual data from various sources at a granular level. Advertisers then use this data to target niche customer groups that traditional ad-buying methods might miss.

Fragmented analytics

Challenge: Difficulty in measuring the efficiency of ad campaigns.

Solution: Companies requiring constant feedback on their advertising performance can benefit when deciding to build DSP. These platforms provide a single view of campaign results across all channels. Real-time insights help optimize ad campaigns, adjust inefficient strategies, and predict future outcomes of advertising efforts.

Scalability hurdles

Challenge: Scaling ad campaigns sacrifices quality and budget.

Solution: DSPs help increase advertising reach without operational roadblocks by connecting to multiple Ad Exchanges and supply partners from one interface. By leveraging programmatic pipelines, DSPs help advertisers control costs, ensuring they can scale up without losing ROI.

Services We Offer

Which DSP Development
Services Do You Need?

Custom DSP development

Engage our AdTech development company to build your own demand side platform. Take media buying in-house with our help and benefit from:

complete alignment with your unique business needs;
advanced customizations that evolve with your requirements;
full ownership of the technology and intellectual property.

Current DSP improvement

Our developers help solve scalability limitations and add new and improved capabilities to your existing DSP:

boost speed, reliability, and performance;
integrate new functionalities and improve current features;
improve user experience to streamline campaign management and monitoring.

Integration services

Beyond the knowledge of how to build a DSP, Geomotiv specializes in integrating this solution with a broader range of inventory sources and data streams to improve your advertising potential:

integrate your DSP with more inventory sources;
get seamless connections with diverse data suppliers;
synchronize all touchpoints for up-to-date insights.

Buy-side fraud prevention

Our company grants your DSP solution the best means of detection and mitigation of fraudulent activities:

real-time monitoring of clicks and user behavior;
multi-factor authentication for user accounts;
brand-safety measures;
ML-powered tools and predictive modeling solutions to detect anomalies in user behavior.

Custom DSP development

Current DSP improvement

Integration services

Buy-side fraud prevention

Did you know that our clients have seen
3X growth in revenue when partnering with us?

Discover how we can transform your ad operations and deliver results like 4X growth in ad impressions. Contact us today to unlock your full advertising potential!

Explainer

DSP Place in
Programmatic RTB Flow

Programmatic Buying in Action

What Processes Does DSP Help Manage

Step 1

Campaign setup

The DSP collects ad campaign data, including targeting criteria, budget, and objectives. The advertiser uploads ad creatives that would participate in the bidding process.

Step 2

Web page/app loading

Ad Exchanges and SSPs notify the DSP about available ad impressions that match the advertiser’s targeting criteria and other parameters.

Step 3

Data analysis

The DSP analyzes the data associated with each impression and evaluates its relevance to the advertiser’s target audience. This analysis helps determine the potential value of the impression based on factors such as user behavior and historical performance.

Step 4

Bidding process

The DSP places a bid for the impression. This bid reflects the maximum amount the advertiser is ready to pay to display their ad to a specific user. The bidding process occurs almost instantaneously, typically within 100-150 milliseconds.

Step 5

Selection of a winning bid

The Ad Exchange collects bids from multiple DSPs and selects the highest bidder that meets or exceeds the publisher’s floor price.

Step 6

Ad serving and monitoring

The DSP serves the winning ad in the correct format and at the right time to the user in real time. The platform monitors the ad campaign’s performance, gathering data on impressions, clicks, and conversions.

Step 7

Ad spend management

The DSP monitors and manages the advertiser’s budget, ensuring that spending stays within pre-determined limits and providing insights on how to make DSP adjust the budget efficiently.

Insights and Reporting

How DSPs Help Monitor
Campaign Performance

Detailed reporting

Sophisticated analytics

Intuitive dashboards

Detailed reporting

Advertisers can leverage built-in tools to turn raw data into insights and make informed decisions. With this information, advertisers can reallocate ad budgets to more promising campaigns, fine-tune efforts to target high-performing audience segments, identify the most effective attribution channels, and manage ad frequency to avoid overwhelming their audience.

Sophisticated analytics

Advertisers can use a single interface to monitor key performance metrics, including impressions, clicks, click-through rates, and conversions. DSPs also track the performance of different ad creatives, targeting strategies, supply partners, and bidding techniques, collecting data on which combinations yield the best ROI and campaign performance.

Intuitive dashboards

The platform’s user-friendly interface and intuitive design help advertisers move through the platform effortlessly, set up campaigns, and access analytics without overwhelming complexity. DSPs present analytics and reporting data in easily digestible formats, making it easy for advertisers to manage campaigns and access crucial insights in one centralized location.

Key Features

Must-Have DSP Capabilities

Compatibility with OpenRTB specification

Flexible API

Media buying through multiple channels such as ad exchanges, SSPs, and networks at once

Unified dashboard with user-friendly interface

Detailed real-time reporting

Vast opportunities for targeting and retargeting

Bidding optimization algorithm

Compliance with GDPR requirements for companies that process EU citizens’ personal data

Advertising campaign and creative administration

Advanced fraud detection and prevention tools

Value

Who Can Benefit from
Having an In-House DSP

Advertisers

Handle your data and manage your advertising budgets

Media Agencies

Operate your media buying platform and control your supply path

Media Technology Companies

Supply your clients with white-label media buying technologies

Featured Project

Explore Our AdTech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

Key Benefits

Take Advantage of In-House DSP

DSP

In-house media buying without AdTech tax

Control over the product roadmap and features

Complete transparency into the ad-buying process

A scalable-by-design system that accommodates business growth

Potential to market your white-label solution

Advertising strategy optimization

Ability to integrate any business-critical service

Full control over data and technology

Ability to generate any models and reports

Compliance with data privacy regulations

Our Strengths

Why Entrust Custom DSP
Development to Geomotiv

Vast experience

14+ years in the AdTech industry

AdTech teams

AdTech engineering teams with proven experience

Agile approach

Agile approach to DSP delivery

Vast experience

Geomotiv has accumulated exclusive experience building sophisticated solutions for industry leaders and founding a standalone company operating a full-stack AdTech platform – Adoppler. Partner with our company to develop any solution, from automation software to vertically integrated AdTech platforms, such as DSPs, SSPs, Ad Exchanges, and more.

AdTech teams

Our professional AdTech engineers understand domain nuances and technological intricacies. Geomotiv’s developers have significantly advanced a programmatic optimization platform, harnessed Big Data for improved ad-serving, automated media buying and selling transactions, and driven a 3X revenue increase for an OTT services leader.

Agile approach

Working on dozens of AdTech solutions and other projects, our company has mastered iterative development to deliver quality software on time. The Agile approach enables us to ship product increments continuously, adapt to evolving requirements, and collect feedback to ensure alignment of expectations between stakeholders and engineers.

Alex Kharkauski

Chief Operating Officer

At Geomotiv, we have splendid expertise in building AdTech solutions. Our specialists have a deep understanding of all the industry trends and the needs of the market participants, including advertisers, media agencies, and media tech companies. For over a decade, we have built reliable demand-side platforms that allow advertisers to successfully promote their products and services by working with different publishers.