Ad Server Development Services

Ads that overrun other website elements, auto-play unexpectedly, or slow down page loading deliver a frustrating user experience. Publishers can expect reputational losses, while advertisers face decreasing CTRs and engagement rates.

Solution: Ad Servers grant complete control over the quality and consistency of ad distribution.

As legislation protecting data privacy rights evolves, publishers and advertisers must stay informed of the newest regulatory developments. Non-compliance can result in heavy financial and reputational losses.

Solution: Your in-house Ad Server will allow you to incorporate compliant data collection, consent management, storage, and processing practices.

Automated bots can simulate user behavior, increase impression counts, and twist campaign metrics. Publishers compromise their reliability, while advertisers waste ad spend on campaigns that don’t reach target audiences and expected traffic volumes.

Solution: Building an Ad Server reduces the risks of ad fraud. The platform provides independent auditing and secure ad-serving pipelines.

When ad campaigns scale, businesses must deal with a complex mesh of various ad formats and measurement approaches and face a disparate view of different sources. Advertisers and publishers need help to derive insights and inform the decision-making process with up-to-date information.

Solution: Adding a custom Ad Server to your stack helps centralize real-time data spanning multiple channels, inventory types, creatives, etc.

Advertisers and publishers may use multiple AdTech platforms in their operations – SSP, DSP, CDP, etc. However, if they aren’t connected to Ad Servers, these solutions may limit the success of cross-channel campaigns, targeted messages, and media buying and selling activities. 

Solution: A custom Ad Server is built with all the required APIs to facilitate seamless data exchange across platforms.

Manual orchestration of ad campaigns across multiple channels, high volumes of inventory in various formats, and continuous optimization efforts may strain internal resources and lead to revenue losses in the long run.  

Solution: Custom Ad Servers put inventory and campaign management on auto-pilot and reduce manual work.