Ad Server Software Development Services

Overview

Ad Server in a Nutshell

What is an Ad Server?

Ad Server is a specialized software for hosting, serving, and managing ad content on publishers’ websites and apps.
Depending on user needs, Ad Server solutions can also perform other tasks, such as tracking, monitoring, and verifying ad metrics

Place in the RTB flow

Ad Servers make instantaneous decisions about choosing and buying impressions while the page necessary for the user is loading.

Value for each party

Media sellers (including retail media owners, traditional publishers, gaming platforms, etc) use Ad Servers to monetize their ad slots on the most favorable terms, deliver targeted ads, and forecast inventory sales.
Media buyers (advertisers, ad agencies) use Ad Servers to track ad impressions and assess ad campaign efficiency.

Challenges You May Face

Signs You Need to Build
Your Own Native Ad Server

Inconsistent ad delivery

Ads that overrun other website elements, auto-play unexpectedly, or slow down page loading deliver a frustrating user experience. Publishers can expect reputational losses, while advertisers face decreasing CTRs and engagement rates.

Solution: Ad Servers grant complete control over the quality and consistency of ad distribution.

Compliance with regulations

As legislation protecting data privacy rights evolves, publishers and advertisers must stay informed of the newest regulatory developments. Non-compliance can result in heavy financial and reputational losses.

Solution: Your in-house Ad Server will allow you to incorporate compliant data collection, consent management, storage, and processing practices.

Fake impressions and clicks

Automated bots can simulate user behavior, increase impression counts, and twist campaign metrics. Publishers compromise their reliability, while advertisers waste ad spend on campaigns that don’t reach target audiences and expected traffic volumes.

Solution: Building an Ad Server reduces the risks of ad fraud. The platform provides independent auditing and secure ad-serving pipelines.

Disconnected reporting

When ad campaigns scale, businesses must deal with a complex mesh of various ad formats and measurement approaches and face a disparate view of different sources. Advertisers and publishers need help to derive insights and inform the decision-making process with up-to-date information.

Solution: Adding a custom Ad Server to your stack helps centralize real-time data spanning multiple channels, inventory types, creatives, etc.

Lack of interoperability with other platforms

Advertisers and publishers may use multiple AdTech platforms in their operations – SSP, DSP, CDP, etc. However, if they aren’t connected to Ad Servers, these solutions may limit the success of cross-channel campaigns, targeted messages, and media buying and selling activities.

Solution: A custom Ad Server is built with all the required APIs to facilitate seamless data exchange across platforms.

Complexity of inventory and campaign management

Manual orchestration of ad campaigns across multiple channels, high volumes of inventory in various formats, and continuous optimization efforts may strain internal resources and lead to revenue losses in the long run.

Solution: Custom Ad Servers put inventory and campaign management on auto-pilot and reduce manual work.

Services We Offer

Which Ad Server Development Services
Do You Need?

Ad Server development

Our company knows how to build a programmatic Ad Server from scratch, add unique features, and create scalable infrastructure. With our backup, you’ll get:

Complete ownership of data, technology, and intellectual property;
Absolute autonomy from third-party solutions and long-term savings from associated fees;
Ultimate flexibility to integrate with other platforms or add advanced capabilities.

Ad Server improvement

Partner with Geomotiv to overcome performance bottlenecks, technical limitations, or usability concerns and add missing features to your existing Ad Server:

Redesign your solution to handle increasing traffic and high load;
Add innovative features: AI-driven recommendations, dynamic creative optimization, and advanced targeting options;
Improve the user experience by adding intuitive navigation elements and user-friendly dashboards.

Integration services

Our practical knowledge of how to build an Ad Server is coupled with years-long experience in delivering custom integrations for AdTech platforms. Geomotiv enables you to:

Add new inventory sources, demand partners, and data suppliers;
Create a single source of truth for informing ad strategies and campaigns;
Improve audience segmentation and targeting by combining data from various sources.

Fraud prevention in ad serving

Our company safeguards your ad-serving platform from various fraudulent activities. We implement proactive solutions that take risks from the equation:

Integrate Ad Servers with IVT detection tools;
Use ML algorithms to identify suspicious traffic patterns before they enter your ecosystem;
Develop robust anti-spam systems to secure the ad-serving process.

Ad Server development

Ad Server improvement

Integration services

Fraud prevention in ad serving

Let’s Work Together to Supercharge Your Ad Server with Powerful Functionalities.

Partnering with us has benefited customers like you, boosting revenue 3X and increasing ad impressions 4X. Don’t hesitate to contact us to unlock new growth opportunities.

Key Features

Must-Have Ad Server
Software Capabilities

Flexible API;
Access to all necessary metrics;
A unified dashboard with user-friendly interface;
Control over who buys inventory and at what price;
Detailed reporting and analytics about impressions, clicks, conversions, etc.;
Frequency capping;
Scheduling;

Cross-device advertising;
Support for all inventory types (display, video, native);
Seamless integration with multiple channels such as SSPs, DSPs, Ad exchanges, and networks;
Support for VAST and VPAID specifications;
Compliance with GDPR for companies that process EU citizens’ personal data;
Easy customization and setup;
Low ad latency.

Explainer

Ad Server Place
in Programmatic RTB Flow

Value

Who Can Benefit from Having
an In-House Ad Server

Publishers

Manage your ad slots to sell them to advertisers via direct deals or RTB and collect detailed statistics about campaigns

Advertisers

Store and manage your information about creatives from all available sources to assess their performance

Featured Project

Explore Our AdTech Platform
Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

View full case

Key Benefits

Take Advantage of In-House Ad Server

Ad Server

GDPR-compliant secure business environment

Full partner cooperation transparency

Customization according to specific business needs

Precise audience targeting

Advertising campaign optimisation

All-in-one advertising campaign tracking system

Transparent analytics on one dashboard

Flexibility to add AI and predictive modeling

Intuitive reporting and management tools

Extensive monetization features

Egor Zablotski

Director of Engineering

A reliable Ad Server can become a win-win solution for publishers and advertisers. While it can help to optimize advertising campaigns, it can also provide transparent analytics and vast monetization opportunities. If you are looking for a professional team that can deliver such software based on your needs, at Geomotiv, we are always at your disposal.