Scale on Your Terms with Custom AdTech Solutions

These are specialized software systems that serve specific purposes of modern advertising. They entail components for programmatic media buying, data management, audience targeting, campaign delivery, and analytics. AdTech IT solutions help advertisers and publishers automate operations, reduce wasted spend, and increase return on ad spend.

Common examples of AdTech software include demand-side and supply-side platforms.

A DSP helps advertisers purchase ad inventory in real time based on audience data and bidding rules. SSPs enable publishers to coordinate and sell their inventory programmatically. These systems work together to automate, optimize, and measure digital advertising across different formats.

To operate in international markets, your AdTech solution must have a scalable architecture that supports different regions, time zones, languages, and compliance rules. Geomotiv builds AdTech global solutions that scale according to your needs using modular architecture and performance-first design principles. The platforms we develop handle high loads, adapt to shifting demands, and integrate new capabilities without disrupting live operations. Modular system components enable faster launches, reliable performance during traffic spikes, and rapid expansion across channels and global markets.

Geomotiv ensures compliance for your enterprise AdTech solution by implementing strict data collection policies and integrating customer-focused privacy practices. Our platforms support robust consent management systems and offer cookieless alternatives, respecting user preferences and complying with regulatory requirements. These measures foster trust with partners and audiences while ensuring compliance with regulations such as GDPR and CCPA.

Custom AdTech platforms unify the signals across touchpoints by centralizing data collection and processing. They gather audience data from sources like CTV, streaming, gaming, and audio to create consistent user profiles. Utilizing real-time synchronization and advanced analytics, these systems provide precise targeting and reliable reports that encompass all channels. This approach reduces data discrepancies and provides clear insights to improve campaign results.

Custom AdTech solutions deliver reliable reporting and measurement by designing data pipelines tailored to your specific needs and sources. They validate and cross-check data at every stage to maintain accuracy and consistency. Our approach helps create trustworthy reports that reflect your unique business requirements.

A custom AdTech software development solution puts control in the hands of your business:

• Full ownership of technology and data;
• Freedom from vendor lock-in or revenue sharing;
• Features tailored to specific goals, not a generic product roadmap.

Third-party tools bring hidden limitations, such as slow updates or narrow configuration options. Custom platforms grow alongside the business and enable innovation on unique terms.

The cost depends on the scope, scale, and functionality of the future solution. Tools for campaign tracking will be less demanding than an enterprise AdTech solution that handles real-time bidding, hyper-targeting, and real-time reporting. Factors influencing estimations also include feature complexity, data processing volume, system integration requirements, and compliance with regulations.

We combine proven open-source tools with custom components to build scalable and efficient systems. A typical tech stack includes:

• Go/Node.js to build high-performance backend logic;
• Kafka to run real-time data streaming tasks;
• PostgreSQL/MongoDB to set up flexible, reliable data storage;
• React/TypeScript to create responsive, modern UIs.

We choose every technology to fit your specific needs and support your long-term goals.