Linear and OTT TV

Geomotiv team helps to create efficient solutions for advertising campaigns on all screens. Our aim is to develop superior software that can not only connect media buyers and sellers, but also control each aspect of TV ad campaigns for each player. With our help, you will be able to break into OTT and CTV game and take your business to a new level.

Key Advantages

Benefit from TV Media
Software Development

Build and support scalable platforms

Bridge the gap between linear and digital TV inventory

Measure the performance of TV ad campaigns

Automate TV media buying and selling

Ensure precise targeting on all screens

Achieve transparency and control transactions

Enhance TV ad strategies and outperform your competitors using innovative technologies

Integrate the technology into third-party services

Gain full control over advertising inventory

TV Expertise

We Create Value for TV Industry

Traditional Linear

Non-addressable Over-the-Air (OTA with ATSC 1.0)

Current Generation

Addressable Over-the-Top (OTT)

Next Generation

Linear Addressable (OTA with ATSC 3.0)

Traditional Linear

Back in 2015 through 2017, Geomotiv was among the first to develop a custom linear TV media buying automation system. We are very well aware of buy-side requirements, and we can create systems that integrate well into the sell side based on those requirements. We’ve integrated such modern linear TV media sales automation systems as WideOrbit Programmatic and Videa SSP. We can also develop systems similar to, or better than, those for TV companies.

Current Generation

Geomotiv is a development partner to one of the US largest ad-supported OTT services with a focus on their advertising technology stack. We’ve created numerous mechanisms for yield management to accelerate the client’s fill-rate and revenue. Our sell-side and buy-side experience makes us the most preferred partner for OTT TV companies willing to take their advertising technology in-house.

Next Generation

Our experience in traditional linear TV media buying automation, digital AdTech solutions, and OTT yield management system development makes us one of the best custom AdTech partners for TV station groups that are implementing the ATSC 3.0 standard. Together with your specialists, we will be able to create NextGen TV ad inventory monetization opportunities.

Let’s talk about your project

You have bright ideas – and we have cross-functional teams to turn them into working software. Speak with our experts today to break into the game of Netflix.

TV Media Solutions and Services

Choose What’s Relevant for Your Business

AdTech Consulting;
Demand-Side (DSP) Platform Development;
Media Sales Automation Platform Development;
Supply-Side (SSP) Platform Development;
Third-Party Demand Partner Integration;
Yield Management Software Development;
Server-Side Ad Insertion (SSAI) System Development;
Data Management Platform Development.

Featured Project

Explore Our AdTech Platform
Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

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Our Strengths

Why Entrust TV Media
Development to Geomotiv

Deep understanding of industry specifics

Vast technological experience

Non-trivial niche solutions

Risk-free problem solving

Commitment to Agile best practices

Highly proficient team

Focus on your business needs

Transparent and trusting relationship with customers

Sergio Artimenia

CEO

Geomotiv understands the TV media industry’s intricacies and specifics due to an extensive portfolio of completed and ongoing projects. Our team worked on a bespoke linear TV media buying automation system and integrated it with sell-side requirements. We also serve as a key development partner for US ad-supported OTT services and deliver expertise in yield management to boost fill rates and revenue. Our knowledge expands to the next generation of linear TV, where we support TV station groups adopting the ATSC 3.0 standard and create prospects for NextGen TV ad inventory monetization.