Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
Retail Media Services by Geomotiv
Geomotiv helps you to become a competitive retail media company with a powerful digital presence through our extensive experience in custom software development and deep domain knowledge. Launch an innovative enterprise-grade retail media solution that delivers personalized advertising experiences and creates new revenue streams.
Looking to build a successful custom software solution? Our experienced development team is ready to assist.
Pain Points
Challenges Clients Faced Before Geomotiv
Financial Constraints and Investment Risks
Underfunded budgets and decreasing offline store sales limit the pace of adoption of new advertising capabilities. Difficulty in measuring ROI and assessing risks makes it hard to justify investments in retail media services.
Financial Constraints and Investment Risks
Underfunded budgets and decreasing offline store sales limit the pace of adoption of new advertising capabilities. Difficulty in measuring ROI and assessing risks makes it hard to justify investments in retail media services.
Integration Сomplexity
Integration of retail media into the current ecosystem of tools poses challenges in balancing advanced features, scalability, user experience, data exchange, and security.
Integration Сomplexity
Integration of retail media into the current ecosystem of tools poses challenges in balancing advanced features, scalability, user experience, data exchange, and security.
Complexity of Multi-Channel Strategies
The more campaigns you run across channels, the harder it gets to monitor performance, make the changes, and have everything fall in place.
Complexity of Multi-Channel Strategies
The more campaigns you run across channels, the harder it gets to monitor performance, make the changes, and have everything fall in place.
Changing Consumer Behavior
Retailers struggle to catch up with evolving consumer expectations and capture the attention of customers who have a multitude of buying options.
Changing Consumer Behavior
Retailers struggle to catch up with evolving consumer expectations and capture the attention of customers who have a multitude of buying options.
Compliance with Regulations
The legal framework governing retail media operations has become a complex mesh of data privacy and identity protection regulations.
Compliance with Regulations
The legal framework governing retail media operations has become a complex mesh of data privacy and identity protection regulations.
Market Competition
Fierce competition from the crowded market of retail titans and global brands makes retailers go an extra mile to differentiate with unique offers and pioneering solutions.
Market Competition
Fierce competition from the crowded market of retail titans and global brands makes retailers go an extra mile to differentiate with unique offers and pioneering solutions.
Retail Media Solutions
How We Address Your Most Pressing Needs
Optimize investments and reduce risks
Avoid overspending with affordable staffing and project development solutions. Get strategic support with expert retail media consulting services to unlock new revenue streams by monetizing digital assets and reactivating in-store sales. Optimize your ad strategies and maximize ROI by streamlining workflows and allocating resources to high-impact areas.
Dedicated team
Staff augmentation
Full-cycle development
AdTech and MarTech consulting
Prevent issues with infrastructure
Future-proof the performance of your custom retail media platform with proper engineering decisions from day one. Launch scalable and secure solutions that enhance functionality and UX, automating data integration, campaign execution, and reporting to optimize advertising and operational processes.
Modular architecture
Performance optimization
Cloud-based architecture
Streamline omnichannel strategies
Ensure uninterrupted online and offline shopping experiences for your customers. Unify all touchpoints for efficient omnichannel campaign management, integrating retail media ads across online and offline channels to activate multiple touchpoints simultaneously. Build stronger connections with your cross-channel audiences by delivering personalized customer journeys at different stages of the purchase funnel.
DMP
DSP
Solutions for personalization
Omnichannel integration
Improve customer experience
Meet evolving consumer expectations with data-driven strategies. Implement advanced targeting and personalization mechanisms in your retail media advertising software. Improve CX by catering to individual preferences and integrating ad content seamlessly into the shopping experience. Run targeted ad campaigns based on first-party data, browsing and purchase history, interests, and preferences, creating more relevant and engaging experiences for your customers.
New traffic channels
Data analytics & AI
Personalized ads
Micro targeting
Segmentation
Ensure compliance with regulations
Implement policies for data collection and retention. Keep track of compliance issues and integrate customer-oriented privacy practices in your retail media solution. Demonstrate ethical data practices with direct and permission-based collection of personal information. Provide confidence to advertisers and users alike with robust consent management platforms and cookieless alternatives.
Consent management platforms
Cookieless alternatives
Gain a competitive edge through innovation
Adopt cutting-edge technologies without roadblocks. Empower the software for retail media with unique features that help outrank major industry rivals. Drive value for brands and advertisers by offering ready-made audience segments and new ad formats, along with actionable insights through advanced analytics and reporting. Implement a closed-loop attribution model that gives advertisers a clear view of how their campaigns drive results.
AI-powered recommendation engines
Marketing platform development
Mobile App development
Predictive analytics
Loyalty programs
REVIEWS
Trusted By Top Customers Globally
Jason Schwartz
Creative Director at Bright Bright Great
BBG clicks with Geomotiv. We understand each other’s needs and work to get things done collectively. Working with Geomotiv has been amazing, and we expect to continue and grow our partnership.
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Victor Fei
Founder and CEO at Ormi Labs, Inc.
I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer.
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David C Peterson
CTO at PebblePost
I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.
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Mike Ory
Director of Engineering at Pluto TV
We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.
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Andrei Shavel
Director of Operations at Sante
Geomotiv automated our medical center’s internal processes exceptionally well. We appreciated that the guys were always in touch and participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and individual engineering skills.
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Shafi Mustafa
CEO and Co-Founder at Savveo
Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception to implementation, we see Geomotiv as an essential team extension.
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Eugene Nashilov
Chief Product and Marketing Officer at Black Beacon
We were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn.
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Hed Bar-Nissan
VP of R&D at HIRO
The team exceeded our expectations by supplying fast, accurate and innovative solutions. They dig into the full context to help you identify the actual challenge and supply the best solution. On the other hand, they can also provide you with a temporary fix when needed.
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Gintautas Kišonas
Former CTO at Natify
Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.
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David C Peterson
SVP Technology at Rubicon Project
I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments.
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Cooperation Models
Ways You Can Partner with Usto Start Monetizing Retail Media
Hire full-cycleteams
Engage project-based teams who will take care of the entire project or its part;
Implement your vision from start to finish according to ISO-compliant delivery processes;
Maintain full control of the solution’s features and development roadmap.
Get an extension of your team
Fill tech expertise gaps by hiring individual developers or entire teams of senior developers;
Integrate new contractors into your workflows – complete onboarding support is on us;
Benefit from exclusive focus on your tasks from motivated developers.
Success Stories
Driving Digital Transformation for ourRetail and AdTech Clients
Custom solutions for the client’s DSP and DMP platforms
Goal
Enhance current functionalities, introduce new features/modules, and implement custom integrations for internal platforms.
Team
A full-time AdTech development team that contributed to the project’s success for over five years.
Work description
Full-cycle development of ad campaign management, scheduling, and analysis systems. From-scratch MVP development and prototyping of AdTech products.
Results
Delivery of 7 standalone projects and 10+ tailored prototypes and RFPs to target customers.
Driving Digital Transformation for ourRetail and AdTech Clients
Custom software development of AdTech platforms
Goal
Optimize the client’s AdTech infrastructure and tools and incorporate sophisticated Big Data processing capabilities.
Team
A team of AdTech and Big Data developers collaborated with the client for 4+ years.
Work description
End-to-end development of vertically integrated AdTech solutions – custom SSP and DSP. Incorporation of a modern Big Data tech stack to meet the client’s requirements.
Results
Geomotiv’s developers helped the client realize 4x revenue growth with developed solutions.
Driving Digital Transformation for ourRetail and AdTech Clients
B2C retail platform development with RTB features
Goal
Launch a retail auction platform that provides sellers and consumers with dynamic buying and selling experiences.
Team
A full-cycle software development team (software developers, quality assurance engineers, a designer, and a project manager) supported the client from ideation to design and release.
Work description
Delivery of a feature-rich and compliant auction platform with real-time bidding, advanced user verification, inventory management, CRM, ERP, and payment integration capabilities.
Results
The client launched their custom retail platform with robust functionalities and plans to expand its reach to a growing customer base. The platform complies with data privacy protection guidelines, ensures secure payment processing, and processes a large number of concurrent auctions.
Start Building Your Custom Solution and Unlock New Revenue Opportunities
Get 40% Faster Time-To-Market for Your Custom Retail Media Software
Expand Revenue Streams by Monetizing 100% of Advertising Inventory
Add Innovative Capabilities that Support Hyper-Targeting and Personalization
Get started with your retail media project now.
Explore our custom software development approach in action. With immense experience in retail media, AdTech, and MarTech, we are fully equipped to address your unique needs.
CONTACT
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