Retail Media Services and Solutions

Our retail media services help brands and retailers boost revenue through data-driven advertising. We specialize in programmatic ads, audience targeting, and AI-powered analytics, enabling personalized, high-impact campaigns. With expertise in retail media networks, ad monetization, and omnichannel strategies, Geomotiv maximizes customer engagement and sales.

Trusted Insight
Traveling Spoon
Rubicon
Pluto TV
PebblePost
MediaMath
Black Beacon
BBG
Addopler

Challenges Clients Faced Before Geomotiv

Financial Constraints and Investment Risks

Underfunded budgets and decreasing offline store sales limit the pace of adoption of new advertising capabilities. Difficulty in measuring ROI and assessing risks makes it hard to justify investments in retail media services.

Integration Сomplexity

Integration of retail media into the current ecosystem of tools poses challenges in balancing advanced features, scalability, user experience, data exchange, and security.

Complexity of Multi-Channel Strategies

The more campaigns you run across channels, the harder it gets to monitor performance, make the changes, and have everything fall in place.

Changing Consumer Behavior

Retailers struggle to catch up with evolving consumer expectations and capture the attention of customers who have a multitude of buying options.

Compliance with Regulations

The legal framework governing retail media operations has become a complex mesh of data privacy and identity protection regulations.

Market Competition

Fierce competition from the crowded market of retail titans and global brands makes retailers go an extra mile to differentiate with unique offers and pioneering solutions.

How We Address Your
Most Pressing Needs

Optimize investments & reduce risks

Avoid overspending with affordable staffing and project development solutions. Get strategic support with expert retail media consulting services to unlock new revenue streams by monetizing digital assets and reactivating in-store sales. Optimize your ad strategies and maximize ROI by streamlining workflows and allocating resources to high-impact areas.

Dedicated team
Staff augmentation
Full-cycle development
AdTech and MarTech consulting

Prevent issues with infrastructure

Future-proof the performance of your custom retail media platform with proper engineering decisions from day one. Launch scalable and secure solutions that enhance functionality and UX, automating data integration, campaign execution, and reporting to optimize advertising and operational processes.

Modular architecture
Performance optimization
Cloud-based architecture

Streamline omnichannel strategies

Ensure uninterrupted online and offline shopping experiences for your customers. Unify all touchpoints for efficient omnichannel campaign management, integrating retail media ads across online and offline channels to activate multiple touchpoints simultaneously. Build stronger connections with your cross-channel audiences by delivering personalized customer journeys at different stages of the purchase funnel.

DMP
DSP
Solutions for personalization
Omnichannel integration

Improve customer experience

Meet evolving consumer expectations with data-driven strategies. Implement advanced targeting and personalization mechanisms in your retail media advertising software. Improve CX by catering to individual preferences and integrating ad content seamlessly into the shopping experience. Run targeted ad campaigns based on first-party data, browsing and purchase history, interests, and preferences, creating more relevant and engaging experiences for your customers.

New traffic channels
Data analytics & AI
Personalized ads
Micro targeting
Segmentation

Data privacy compliance

Implement policies for data collection and retention. Keep track of compliance issues and integrate customer-oriented privacy practices in your retail media solution. Demonstrate ethical data practices with direct and permission-based collection of personal information. Provide confidence to advertisers and users alike with robust consent management platforms and cookieless alternatives.

Consent management platforms
Cookieless alternatives

Gain a competitive edge through innovation

Adopt cutting-edge technologies without roadblocks. Empower the software for retail media with unique features that help outrank major industry rivals. Drive value for brands and advertisers by offering ready-made audience segments and new ad formats, along with actionable insights through advanced analytics and reporting. Implement a closed-loop attribution model that gives advertisers a clear view of how their campaigns drive results.

AI-powered recommendation engines
Marketing platform development
Mobile App development
Predictive analytics
Loyalty programs
Optimize investments & reduce risks
Prevent issues with infrastructure
Streamline omnichannel strategies
Improve customer experience
Data privacy compliance
Gain a competitive edge through innovation

Trusted By Top
Customers Globally

I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments.

David C Peterson
David C Peterson
SVP Technology at Rubicon Project

Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.

Gintautas Kisonas
Gintautas Kišonas
Former CTO at Natify

The team exceeded our expectations by supplying fast, accurate and innovative solutions. They dig into the full context to help you identify the actual challenge and supply the best solution. On the other hand, they can also provide you with a temporary fix when needed.

Hed Bar Nissan
Hed Bar-Nissan
VP of R&D at HIRO

We were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn.

Eugene Nashilov
Eugene Nashilov
Chief Product and Marketing Officer at Black Beacon

Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception to implementation, we see Geomotiv as an essential team extension.

Shafi Mustafa
Shafi Mustafa
CEO and Co-Founder at Savveo

Geomotiv automated our medical center’s internal processes exceptionally well. We appreciated that the guys were always in touch and participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and individual engineering skills.

Andrei Shavel
Andrei Shavel
Director of Operations at Sante

We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.

Mike Ory
Mike Ory
Director of Engineering at Pluto TV

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

David C Peterson
David C Peterson
CTO at PebblePost

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

Joanne
Joanne Miguel
Chief Product Officer at Accountability

I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer.

Victor Fei
Victor Fei
Founder and CEO at Ormi Labs, Inc.

BBG clicks with Geomotiv. We understand each other’s needs and work to get things done collectively. Working with Geomotiv has been amazing, and we expect to continue and grow our partnership.

Jason Schwartz
Jason Schwartz
Creative Director at Bright Bright Great

Ways You Can Partner with Us
to Start Monetizing Retail Media

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Hire full-cycle teams

  • Engage project-based teams who will take care of the entire project or its part;
  • Implement your vision from start to finish according to ISO-compliant delivery processes;
  • Maintain full control of the solution’s features and development roadmap.
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Get an extension of your team

  • Fill tech expertise gaps by hiring individual developers or entire teams of senior developers;
  • Integrate new contractors into your workflows – complete onboarding support is on us;
  • Benefit from exclusive focus on your tasks from motivated developers.

Driving Digital Transformation
for our Retail and AdTech Clients

MediaMath
Rubicon Project
B2C retail platform
mediamath
Custom solutions for the client’s DSP and DMP platforms
Goal

Enhance current functionalities, introduce new features/modules, and implement custom integrations for internal platforms.

Team

A full-time AdTech development team that contributed to the project’s success for over five years.

Work description

Full-cycle development of ad campaign management, scheduling, and analysis systems. From-scratch MVP development and prototyping of AdTech products.

Results

Delivery of 7 standalone projects and 10+ tailored prototypes and RFPs to target customers.

rubicon
Custom software development of AdTech platforms
Goal

Optimize the client’s AdTech infrastructure and tools and incorporate sophisticated Big Data processing capabilities.

Team

A team of AdTech and Big Data developers collaborated with the client for 4+ years.

Work description

End-to-end development of vertically integrated AdTech solutions – custom SSP and DSP. Incorporation of a modern Big Data tech stack to meet the client’s requirements.

Results

Geomotiv’s developers helped the client realize 4x revenue growth with developed solutions.

B2C retail platform development with RTB features
Goal

Launch a retail auction platform that provides sellers and consumers with dynamic buying and selling experiences.

Team

A full-cycle software development team (software developers, quality assurance engineers, a designer, and a project manager) supported the client from ideation to design and release.

Work description

Delivery of a feature-rich and compliant auction platform with real-time bidding, advanced user verification, inventory management, CRM, ERP, and payment integration capabilities.

Results

The client launched their custom retail platform with robust functionalities and plans to expand its reach to a growing customer base. The platform complies with data privacy protection guidelines, ensures secure payment processing, and processes a large number of concurrent auctions.

Start Building Your Custom Solution
and Unlock New Revenue Opportunities

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Get 40% Faster Time-To-Market for Your Custom Retail Media Software
Geomotiv
Expand Revenue Streams by Monetizing 100% of Advertising Inventory
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Add Innovative Capabilities that Support Hyper-Targeting and Personalization
Get started with your retail media project now!

Explore our custom software development approach in action. With immense experience in retail media, AdTech, and MarTech, we are fully equipped to address your unique needs.

Let Us Contact You

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    Software development expertise and senior tech talent for AdTech and Streaming Media projects.