Real Time Bidding Software Development Services

Overview

OpenRTB in a Nutshell

OpenRTB refers to a protocol created by IAB member companies to automate ad inventory selling. The protocol offers open standards for co-operation between demand and supply sides under RTB. With the help of OpenRTB, AdTech platforms can be integrated in practically any industry player, which helps to decrease time to market.

Explainer

OpenRTB Integration Place
in Programmatic RTB Flow

Key Features

Must-Have OpenRTB Capabilities

Seamless integration into partners;
Open API;
Scalability;
Various inventory formats;

Support for VAST and video;
Compatibility with mobile devices;
Header Bidding support;
Compliance with 1st and 2nd price auctions.

Value

What Solutions Can Include RTB Functionality

Supply-side Platform

Create a competitive trading environment and manage demand partners

Demand-side Platform

Get a broader view of ad spaces available and ensure access to premium inventory

Ad Exchange / Ad Server

Get a transparent and safe business environment to control ad transactions

Video

Put together heterogeneous demand sources, increase fill rate, and improve yield

Mobile Apps

Get ampler monetization and demand source management opportunities

Key Benefits

Take Advantage of In-House RTB Platform

RTB

Direct advertisers and premium ad inventory

Support for various ad formats

Protection against invalid traffic

User data privacy protection

Advertising campaign management from a single source

Flexibility in choosing partners under a universal protocol

Transparency and control over creatives

Customization according to specific business needs

Our strenghts

Why Entrust Custom RTB
Development to Geomotiv

Our in-house teams have extensive SSP, DSP, DMP, and Ad Exchange integration experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive expertise in omnichannel SSP, DSP, and Ad Exchange platform development and customization

We have a strong development team with unique AdTech expertise since 2010

Featured Project

Explore Our AdTech Platform Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

View Full Case

Egor Zablotski

Director of Engineering

Our AdTech team has multi-year experience working with OpenRTB protocol, and we know how to make its use as efficient as possible for publishers and advertisers. Thanks to the automation of ad inventory selling, all market players can enjoy streamlined and facilitated processes. We can develop your custom OpenRTB platform or integrate this protocol into your existing solution in full accordance with the requirements.