AdTech Consulting Services
That Powers Growth and Performance

Partner with Geomotiv’s AdTech consultants to build scalable platforms, streamline programmatic delivery, and make the best technical decisions. We handle everything from strategy and architecture to full-stack implementation, driving higher ROI and faster launches. Instead of just building, we analyze your current setup, uncover hidden problems, and resolve issues before they become blockers.

Trusted Insight
Traveling Spoon
Rubicon
Pluto TV
PebblePost
MediaMath
Black Beacon
BBG
Addopler

We Know AdTech - On All Sides of the Table

adtech consulting services by Geomotiv

Geomotiv combines strategic thinking with a strong engineering background to help you move quickly with your ideas, whether you buy media, sell it, or build advertising technology. Our team delivers solutions that meet the unique business requirements of each client and adapt to their specific role within the ecosystem. We design every engagement to meet specific technical requirements, adhere to industry standards, and deliver long-lasting results.

Who we work with:

  • Publishers and Media owners;
  • Ad agencies;
  • Brands;
  • Retailers;
  • AdTech vendors;
  • CTV/OTT services;
  • Broadcasters;
  • Gaming companies;
  • Audio companies.

Our AdTech Consulting Services Drive Meaningful Results

Leverage a trusted tech partnership

Geomotiv has been developing deep AdTech and programmatic expertise for 15+ years, partnering with industry leaders in advertising, marketing, and OTT services. We explain every recommendation, guide every decision, and stay clear about what’s working and what needs to change.

Restructure your AdTech stack for scale

Are you missing out on inventory or losing revenue with your current AdTech setup? We analyze your systems, identify gaps, and restructure your stack to improve efficiency and open new growth opportunities.

Fix integration gaps before they cost you

Are integration issues slowing you down or causing data errors? We go beyond surface-level fixes to resolve flaws in ad server logic, auction flows, identity graphs, and real-time bidding pipelines, so your stack runs and scales without disruptions.

Protect your brand and assets with confidence

We help you comply with regulations by building solutions that safeguard data, respect privacy rules, and reduce risk. With Geomotiv, your technology remains secure and compliant, enabling you to focus on delivering results without unexpected issues.

AdTech Consulting Services We Provide

Tech stack assessment
Strategic consulting
Performance optimization
Infrastructure upgrade

Tech stack assessment

We evaluate your AdTech tools and technologies to identify what’s working, what’s redundant, and where you miss opportunities. You’ll get an unbiased picture of your AdTech ecosystem and a well-documented strategy for a reliable and high-performing tech stack:

  • Full-stack audits across DSPs, SSPs, Ad servers, etc.;
  • Integration and workflow analysis;
  • Strategic technology selection for your objectives;
  • Vendor-neutral technology recommendations;
  • Stack consolidation and roadmapping;
  • Planning and cost-efficiency analysis.

Strategic consulting

We deliver a unified strategy built around your goals and supported by the right software, driving measurable, privacy-ready, and scalable advertising:

  • Programmatic strategy for video, display, in-game, audio, DOOH, and more;
  • First-party data architecture and activation planning;
  • Consent management and privacy compliance workflows;
  • Audience segmentation based on behavioral signals;
  • Ad inventory design and revenue-focused planning;
  • Demand source selection and integration;
  • Cross-channel activation, measurement, and optimization;
  • Customer journey mapping and attribution.

Performance optimization

We fine-tune your programmatic setup to boost revenue, cut wasted spend, and facilitate efficient operations:

  • New demand source integration (DSPs, PMPs, direct connections);
  • Header bidding strategy and wrapper configuration;
  • Ad server tuning and auction logic adjustments;
  • Inventory structuring and yield growth planning;
  • Supply path cleanup and bid routing fixes;
  • Platform-level performance reviews (DSPs, SSPs, CTV, in-app, display);
  • Cross-channel delivery and measurement accuracy;
  • Revenue leakage tracking and recovery.

Infrastructure upgrade

We thoroughly examine your current setup to detect weaknesses and outdated technology, then recommend updates that support growth and efficiency:

  • Infrastructure audits covering DSPs, ad servers, data pipelines, and workflow tools;
  • Identification of performance gaps and outdated or redundant systems;
  • Recommendations for systems that align with business growth and operational needs;
  • Integration of automation for pacing, bidding, and creative testing;
  • Integration of AI into advertising strategies.
AdTech Consulting Services We Provide
Partner with Geomotiv today to future-proof your AdTech success!

With us, you gain precise insights, clear strategies, and seamless performance from the start. Our expertise helps you maximize efficiency, grow revenue, and build AdTech that adapts alongside your business.

AdTech Consulting for The Most Innovative Niches

We apply deep, practical, and proven expertise across two of the fastest-growing AdTech verticals: streaming and retail media. Our consultants help companies develop effective strategies, select the right tools, and maximize their data to drive growth in ad revenue and stay ahead of evolving demands.

Streaming services

Grow ad revenue and keep viewers engaged.

  • Personalize dynamic ad delivery without disrupting video content;
  • Run omnichannel targeting to improve campaign performance;
  • Control pacing, insertion, and frequency from a single location;
  • Design a scalable AdTech stack supporting SSAI and real-time bidding;
  • Automate bidding, segmentation, and pacing.

 

Retail media

Turn first-party data and inventory into long-term profit.

  • Launch full-stack RMNs with on-site and off-site capabilities;
  • Use dynamic product ads to boost conversions;
  • Build campaigns on real-time, first-party data;
  • Add self-serve tools for brands and advertisers;
  • Personalize shopper journeys at scale;
  • Stay compliant while making data work harder.
tamuna basaria_small photo
Tamuna Basaria
AdTech Expert & Head of Business Development

“Many companies treat technology as just a tool, rather than the foundation of their overall advertising strategy. At Geomotiv, we recommend that our clients consider it as a driver of long-term results. Every technical choice we make aligns with business goals, data privacy, and the ability to grow. This helps our clients build systems that last, adapt to market changes, and stay current with new developments”.

We Bridge Expert Guidance with Hands-On Delivery

Launch Your AdTech Platform from the Ground Up

Develop end-to-end AdTech stack, including SSPs, DSPs, ad servers, and more;

Start lean with MVPs to speed time-to-market and reduce risk;

Build a scalable and flexible architecture tailored to your business goals;

Integrate with data sources, partners, and third-party systems;

Provide ongoing support to grow and adapt your AdTech stack.

Upgrade and Optimize Existing AdTech Systems

Boost performance and reliability to reduce costs and remove overhead;

Add missing features and extend functionality to meet evolving needs;

Enhance user experience for advertisers, publishers, and end users;

Future-proof your business with scalable upgrades;

Add advanced analytics tools and integrate with cutting-edge techs- AI and ML, predictive modeling, etc.

Featured AdTech Projects We’ve Delivered

PlutoTV
MediaMath
pluto tv logo
Full-Stack AdTech and OTT Development for a Global Video Streaming Provider
Client

Pluto TV is a leading free ad-supported streaming provider that combines linear channels with an extensive on-demand library. With over 68 million users, the company required scalable technology to support ad delivery and enable brands to run ad campaigns across its vast audience.

Team

Geomotiv began with a dedicated team of three specialists and expanded to 10 engineers within the first year of cooperation. Today, 100+ experienced engineers work across 18 hybrid teams, covering every aspect of development and support.

Our work

Our engineering team handles end-to-end development, covering video content management and scheduling, media processing and delivery, AdTech integration, and delivery of client apps for streaming devices and OTT services.

Results

The OTT service scales reliably to deliver FAST channels across three continents. The monetization system processes hundreds of thousands of requests per second without roadblocks.

mediamath
Custom AdTech and Retail Media Development for a Large Media Buying Company
Client

MediaMath is an advertising technology company that delivers comprehensive AdTech solutions to brands and advertisers. To better serve the needs of their clients, the company envisioned software upgrades, new features, and custom sub-solutions.

Team

Geomotiv provided a dedicated AdTech development team of full-stack developers, QAs, and a tech lead. Our specialists contributed to the delivery of 7 sub-projects over a period of 4.5 years.

Our work

Our team implemented a white-label ad management and scheduling system for retail media campaigns. They also handled custom integrations with the client’s systems and delivered 10+ prototypes to support new initiatives.

Results

Our long-term partnership helped MediaMath grow revenue by 30%, expand its retail media capabilities, and improve clients’ satisfaction.

What Our AdTech Clients Say

We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.

Mike Ory
Mike Ory
Director of Engineering at Pluto TV

I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments.

David C Peterson
David C Peterson
SVP Technology at Rubicon Project

Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.

Gintautas Kisonas
Gintautas Kišonas
Former CTO at Natify

The team exceeded our expectations by supplying fast, accurate and innovative solutions. They dig into the full context to help you identify the actual challenge and supply the best solution. On the other hand, they can also provide you with a temporary fix when needed.

Hed Bar Nissan
Hed Bar-Nissan
VP of R&D at HIRO

We were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn.

Eugene Nashilov
Eugene Nashilov
Chief Product and Marketing Officer at Black Beacon

Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception to implementation, we see Geomotiv as an essential team extension.

Shafi Mustafa
Shafi Mustafa
CEO and Co-Founder at Savveo

Geomotiv automated our medical center’s internal processes exceptionally well. We appreciated that the guys were always in touch and participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and individual engineering skills.

Andrei Shavel
Andrei Shavel
Director of Operations at Sante

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

David C Peterson
David C Peterson
CTO at PebblePost

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

Joanne
Joanne Miguel
Chief Product Officer at Accountability

I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer.

Victor Fei
Victor Fei
Founder and CEO at Ormi Labs, Inc.

BBG clicks with Geomotiv. We understand each other’s needs and work to get things done collectively. Working with Geomotiv has been amazing, and we expect to continue and grow our partnership.

Jason Schwartz
Jason Schwartz
Creative Director at Bright Bright Great
Choose Geomotiv as your dedicated AdTech consultant today!

Whether you’re launching a new advertising stack, optimizing programmatic workflows, or solving integration challenges, we provide expert strategy and hands-on support that boosts ad performance and revenue. Contact our AdTech experts today and get a customized roadmap tailored to your specific needs.

Our Work Speaks for Itself

Get Your Questions Answered

What does an AdTech consultant do?

AdTech consultants evaluate and optimize your advertising technology stack to enhance performance and support business objectives. They review systems such as DSPs or SSPs to identify hidden issues and observe inefficiency elements. Then, an AdTech consultant recommends specific changes, such as automating repetitive tasks or developing a privacy-compliant data exchange process.

When does a business need AdTech consulting services?

Businesses should consider AdTech consulting services when their current technology limits growth, reduces performance, or slows market readiness. Geomotiv applies this approach to businesses of any size or growth stage:

  • Startups. Utilize AdTech consulting to audit your tech stack and develop an MVP based on the detailed assessment. With us, you can quickly validate your product idea and ensure the foundation is scalable from the start.
  • Scaling companies. Hire our AdTech consultants to enhance the performance of existing solutions and implement automation that reduces manual effort, facilitating efficient growth and business expansion.
  • Enterprises. Rely on AdTech consulting for complete software development, system modernization, and AI-driven enhancements that streamline operations and facilitate long-term innovation.
How long does an AdTech consulting engagement take?

AdTech consulting engagements can range from a few weeks to several months, depending on your goals, project complexity, resource availability, and existing infrastructure. For example, evaluations or optimization planning may take from 2 to 4 weeks. End-to-end integrations, custom development, or migration projects often require from 3 to 6 months.

Can you work with our existing tech stack and vendors?

Yes. Geomotiv builds on your current setup and recommends improvements that align with business goals and long-term value. We uncover bottlenecks, spot inefficiencies, and flag vendor limitations before they impact performance. As a trusted AdTech consultant, we suggest only tools and changes that drive better results, reduce revenue loss, and support your next stage of growth.

What kind of results can we expect from AdTech consulting?

We will help you build the right AdTech stack and develop the most optimal strategy to launch new products faster, operate securely, and outperform competitors. Our end-to-end approach mitigates integration challenges, performance bottlenecks, and compliance issues before they affect your operations. As a result, you can deliver better results across all advertising channels, regardless of your role in the AdTech ecosystem.

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    Software development expertise and senior tech talent for AdTech and Streaming Media projects.