Ad Exchange Platform Development Services, Programmatic Ad Exchange

Overview

Ad Exchange in a Nutshell

Ad Exchange is a platform that relies on RTB to determine the rates for the inventory that the publisher is willing to sell. Such a platform helps media buyers and sellers to interact and establish a transparent environment to fulfill the transactions. Media sellers can sell their inventory and potentially enter more auctions from one source for each dollar spent. Media buyers, in their turn, can gain access to a much larger number of partners. Moreover, it is possible to access mass audiences and use various targeting tools that help increase the efficiency of advertising campaigns.

Explainer

Ad Exchange Place
in Programmatic RTB Flow

Key Features

Must-Have Ad Exchange
Capabilities

Compatibility with OpenRTB specification;
Flexible API;
Ability to plug into multiple channels such as ad exchanges, DSPs, and networks at once;
Unified dashboard with user-friendly interface;
Access to all necessary metrics;
Easy customization;
Open and private auction;

Programmatic direct deals;
Forecasting tools;
Control over who buys the inventory and at what price;
Partner interaction transparency;
Detailed Reporting and Analytics;
Support for all inventory types (display, video, native);
Compliance with GDPR requirements for companies that process EU citizens’ personal data.

Value

Who Can Benefit from
Having an In-House Ad Exchange

Media Buyers

Gain direct access to the
inventory and get lower CPMs

Media Sellers

Get the most out of your advertising inventory

Media Technology Suppliers

Optimize your ad inventory transactions

Key Benefits

Take Advantage of
In-House Ad Exchange

Ad Exchange

Unlimited possibilities for user targeting

Flexibility to negotiate better inventory rates

Transparent and secure environment for transactions

Full control over inventory and data

Direct channels for communication with trusted partners

Access to premium inventory

Flexible price setting tools

Wide user targeting abilities

Easy access to advertisers through a single platform

Improved brand safety

Flexible inventory settings

Ability to increase the fill-rate by going directly to programmatic buyers

Integration into largest sources of demand

Transparency of budgetary spending

Monetization of a wider group of website visitors

Our Strengths

Why Entrust Custom Ad Exchange
Development to Geomotiv

Our in-house teams have extensive SSP, DSP, DMP, and Ad Exchange integration experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive expertise in omnichannel SSP, DSP, and Ad Exchange platform development and customization

We have a strong development team with unique AdTech expertise since 2010

Featured Project

Explore Our AdTech Platform
Development Success Story

As true industry veterans with vast in-house AdTech expertise, we assembled a highly skilled team of specialists who participated in from-scratch custom AdTech platform development.

In response to the inefficiencies and legacy procedures plaguing the AdTech industry, Geomotiv identified an opportunity to revolutionize the digital advertising landscape.

Geomotiv founded Adoppler, a dedicated product subsidiary, with a clear mission: to develop a standalone programmatic AdTech platform to streamline interactions between media buyers and sellers while eliminating outdated practices from the supply and demand chains.

Adoppler’s platform matured and became a standalone company that continues to empower all sides of the media buying process to thrive in the ever-evolving digital advertising landscape.

View Full Case

Sergio Artimenia

CEO

Given our vast experience in the development of AdTech solutions and a deep understanding of the industry needs, you can entirely rely on us if you want to launch a custom RTB-compliant Ad Exchange. We know how to make the interaction between media sellers and buyers as convenient and efficient as possible.

Case Studies

Our Work Speaks for Itself

July 4, 2025

Boosting Learning Engagement by 40% with a Fully Customizable Interactive Platform

Development of a universal solution for universities and media portals. The platform is fully customizable and boasts advanced interactive features.

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New Design, Optimized Back-End, and Integrations for a Radio Advertising platform

AdTech platform redesign and optimization for a leading media sponsorship sales company.

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AWS

Dedicated Development Team

Java

Legacy Application Modernization

Software Testing and QA

February 25, 2025

Distributed Demand Side Platform for In-Game Advertising

A custom solution that allowed the client to cut operational costs by 50% and reduce deployment time by 30%.

AdTech

Big Data and Analytics

Java

February 25, 2025

Boosting MediaMath’s Revenue by 30% with Custom AdTech and Retail Media Solutions

An automated ad campaign solution built into the client’s integrated DSP and DMP platforms.

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Custom Software Development

Dedicated Development Team

Software Testing and QA

February 25, 2025

API Facade for Incremental Customer Data Management System Modernization

Introducing an API facade to offload functionalities and integrations while ensuring continuity.

Banking

Dedicated Development Team

Hadoop

Kafka

Legacy Application Modernization

Python

Blog

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Advertising on Roblox: How Gaming Company Leads The Way with Proprietary AdTech

Examining Roblox's strategic investment in proprietary AdTech solutions. Gaming industry experts analyze the platform's innovative approach to immersive advertising, revenue…

Adtech

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Software development expertise and senior tech talent for AdTech and Streaming Media projects.

Overview

Ad Exchange in a Nutshell

Explainer

Ad Exchange Placein Programmatic RTB Flow

Key Features

Must-Have Ad Exchange Capabilities

Value

Who Can Benefit from Having an In-House Ad Exchange

Key Benefits

Take Advantage of In-House Ad Exchange

Our Strengths

Why Entrust Custom Ad Exchange Development to Geomotiv

Featured Project

Explore Our AdTech Platform Development Success Story

Case Studies

Our Work Speaks for Itself

Blog

Expertise at Your Service

Contact

Let Us Contact You

Ad Exchange Place
in Programmatic RTB Flow

Must-Have Ad Exchange
Capabilities

Who Can Benefit from
Having an In-House Ad Exchange

Take Advantage of
In-House Ad Exchange

Why Entrust Custom Ad Exchange
Development to Geomotiv

Explore Our AdTech Platform
Development Success Story