Coupon and Deals App Development

Overview

What is a Digital Coupon Platform

A coupon platform provides multiple companies a single place to create, manage, and distribute digital discounts, offers, and promotions by aggregating and distributing them in various formats. It provides one of the simplest ways to implement, track, and measure a coupon-based marketing campaign so that the merchants generate more sales and increase customer loyalty through the use of technology.

With a coupon and deals app in place, online retailers can show that they value their audiences by rewarding them with a coupon – redeemable both offline and online.
On the customer’s end, this tactic helps to find the best deals, saves a lot of money on purchases, and makes shopping a fun and engaging process. Because of that, couponing serves to create value for ordinary consumers and online businesses alike.

A coupon platform can become a rock-solid base for marketing campaigns if it ensures full compliance with security and legal requirements. It is important to connect it with various data sources and distribution channels to generate personalized discounts for different audience segments.

Benefits

What You Get with a
Coupon and Deals App

For users

makes shopping cost-effective and engaging;

provides constant access to good deals instead of seasonal sales events;

lets them redeem coupons anytime, anywhere;

supports multiple promotion types: offers, discounts, or deals.

For businesses

provides quick time-to-market;

increases conversions and first-time visits;

increases customer loyalty;

helps to acquire and retain customers;

boosts engagement and brand awareness;

drives quality traffic to online stores.

For users

For businesses

Monetization Models

Primary Revenue Sources
We Can Implement

Affiliate commissions

This monetization model implies that a web or mobile coupon platform promotes a particular brand in exchange for a small payout. The platform generates and distributes affiliate links or discount codes to target audiences. Whenever a user purchases a product through their link or applies a coupon, the merchant rewards you as an affiliate partner with a pre-negotiable commission.

Direct media buy

A brand can purchase ad space on your coupon platform and showcase their deals on the best spots in this model. So, if their targeting and ad placement hit on target, they can profit and be satisfied with that form of advertising. On the other hand, a coupon and deals app owner gets a new revenue source without mediators.

Ad Arbitrage

Ad arbitrage enables coupon platform owners to earn profits from the margin of buying traffic and monetizing their solution with display ads. In other words, merchants can purchase an advertising asset at a lower price and sell the same asset at a higher price. This monetization model can generate a steady income through legit ad exchanges, networks, and other platforms.

Key Functionality

Features that Go with Digital Coupon
Platform Development

Admin Panel

Merchant Panel

User Panel

Admin Panel

Deals (new/active/approved/completed/expired);
Categories and Subcategories;
Track Website, IP, Login/Logout Time, Visitors, IP blocking;
Graphs, Statistics, and Dashboard;
Deal Review and Comments, Facebook Comments;
Coupon Statuses (all, purchased and pending, used, purchased and expired, expired);
Manage Merchants/Consumers/Partners/Subscribers;
CMS-based pages for FAQ, About Us, Buying guide, etc.;
Share Deals on Social Media.

Merchant Panel

Add/Manage Deals;
Manage Coupons;
Manage Subscriptions;
Manage My Favorites Section;
Track Acquired Deals;
Share Deals on social media;
Track Deal Status;
Manage Orders;
Manage Mail System and Notifications;
Manage Redemptions of Coupons;
Access Graphs, Statistics, and Dashboard.

User Panel

Sign Up/Login;
Invite Friends;
Complete Profile;
Browse Coupons by Categories/Stores;
Access Deals Listing;
Access My Favorites Section;
Use/Apply Coupon Code;
Share Deals on Social Media.

Alex Kharkauski

Chief Operating Officer

Coupon and deals apps can bring unique experiences to users and become a source of stable revenue for businesses. If you are planning to launch such an app, you need to be sure that your solution will stand out from the row of others. And our team can help you reach this goal! Our apps are known for their security, reliability, and advanced features that make interacting with them highly engaging.

Advanced Capabilities

Cutting-Edge Features that We Implement
in Your Coupon Software

Social Login

Simplify login and registration experiences by pulling existing credentials from Twitter, Facebook, Google, or other social network providers.

Gamification

Inspire participation and conversation with audiences by adding gamification elements to couponing offers.

Install an App

Gain better exposure by requiring couponers to install a mobile coupon software app to access the service.

Share Claim

Get extra reach for your digital coupon platform by requiring customers to share on social media.

Watch a Video

Require your customers to watch a video in exchange for redeeming the coupons on the application.

Flexible Coupon Saving Options

Empower website visitors with an ability to choose between multiple coupon saving options for further redemption.

Mobile Wallet

Integrate your digital coupon software with a mobile wallet to provide a quicker way to complete purchases for all offers.

Redirects

Provide an easy way to bring customers back by adding a button to redirect users to your coupon and deals app.

Coupon Validation Methods

Ensure secure validation and single-use of all the coupons issued through your platform using designated widgets, QR codes, a scannable barcode, etc.

Various Redeem Locations

Add this advanced feature to make it easy for users to navigate relevant redeem locations in their area.

GPS Tracking and Map

Visualize all offers and deals on an interactive map to let users search for valid addresses and locations.

Flexible Expiration Counters

Trigger a sense of urgency by offering coupons for a limited time. Show app users how many days, hours, and minutes they have at their disposal.

Advanced Search Options

Go beyond a one-line search bar by implementing advanced options: add price-based, keyword-based, and discount-based search to your digital coupon software.

Price Comparison

Let customers compare the prices/features of different offers by implementing a Compare Now button.

Push Notifications

Improve user retention and cart abandonment rates with push notifications enabled on desktop, web, and mobile marketing coupon software.

Our Approach

Let Us Estimate the Functionality
and Related IT Services

Standard

$20,000-$30,000

One platform (iOS or Android apps)

Standard features

Basic payment gateway integrations

Standard design

User and admin panels with core functionality

Merchant web app with core functionality

Advanced

$35,000+

Multiple platforms (iOS and Android apps, and a web app)

Advanced functionality

Custom features

Complex design

Third-party API integrations

User and admin panels with advanced functionality

Merchant web app with advanced functionality

Technologies

Tech Stack for Coupon Platform Development

Backend

Java

Node.JS

Python

PHP

Front-end

JavaScript

Angular

React.js

Big Data

Hadoop

Druid

Spark

Kafka

Mobile

iOS

Android

Сross-platform

Cloud

AWS

Google Cloud

Backend

Front-end

Big Data

Mobile

Cloud

Our Strengths

Why Geomotiv for Coupon
and Deals App Development

Secure payment gateway options

User-oriented design that responds to project requirements

Cross-functional specialists with years of expertise

Industry-proven QA practices that ensure outstanding UX

Streamlined project delivery within stipulated timelines and budget

Vast experience in adjacent verticals: (delivery, logistics, martech)

Scalable eCommerce solutions with microservices-based architecture

Proficiency in AI, ML, Big Data, Cloud development, and other advanced techs

An Agile mindset with a focus on ongoing collaboration and continuous feedback

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Software Development

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Software development expertise and senior tech talent for AdTech and Streaming Media projects.

Overview

What is a Digital Coupon Platform

Benefits

What You Get with a Coupon and Deals App

For users

For businesses

Monetization Models

Primary Revenue Sources We Can Implement

Key Functionality

Features that Go with Digital CouponPlatform Development

Admin Panel

Merchant Panel

User Panel

Advanced Capabilities

Cutting-Edge Features that We Implement in Your Coupon Software

Social Login

Gamification

Install an App

Share Claim

Watch a Video

Flexible Coupon Saving Options

Mobile Wallet

Redirects

Coupon Validation Methods

Various Redeem Locations

GPS Tracking and Map

Flexible Expiration Counters

Advanced Search Options

Price Comparison

Push Notifications

Our Approach

Let Us Estimate the Functionality and Related IT Services

Standard

Advanced

Technologies

Tech Stack for Coupon Platform Development

Backend

Front-end

Big Data

Mobile

Cloud

Our Strengths

Why Geomotiv for Coupon and Deals App Development

Recommended Cases

Case Studies

Blog

Expertise at Your Service

Contact

Let Us Contact You

What You Get with a
Coupon and Deals App

Primary Revenue Sources
We Can Implement

Features that Go with Digital Coupon
Platform Development

Cutting-Edge Features that We Implement
in Your Coupon Software

Let Us Estimate the Functionality
and Related IT Services

Why Geomotiv for Coupon
and Deals App Development