Self-Serve Ad Platform Development

Launch a self-serve ad platform to control ad spend, secure margins, and scale campaigns across every digital channel.

Trusted Insight
Traveling Spoon
Rubicon
Pluto TV
PebblePost
MediaMath
Black Beacon
BBG
Addopler

Hire Experts in Building Solutions for Self Service Advertising

We create self-serve solutions that simplify advertising workflows, scale with your business, and give you complete control over campaign management across every channel. With us, you gain access to technology that drives measurable growth and reduces your reliance on third-party services.

Why clients choose us:

AdTech expertise
15+ years in the niche
Proven success
DSP, SSP, DMP, CTV, DOOH launches
Full-cycle
delivery
from discovery to launch & support
Custom builds
tailored to your business needs, not templates
Agile teams
collaborative, flexible, and focused on results
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Our team_5
our team_career
who we are

Self Service Advertising for Your Type of Business

Publishers and media companies

  • Sell inventory directly.
  • Gain real-time insights.
  • Connect to multiple SSPs.
  • Host campaigns from advertisers.

Advertisers and agencies

  • Run campaigns securely.
  • Host creatives on your own servers.
  • Centralize campaign data.
  • Distribute creatives to media buyers.
  • Reach multiple publishers at once.

AdTech companies

  • Provide ready-to-use self-serve capabilities.
  • Integrate with existing tech.
  • Expand services efficiently.
  • Customize solutions to campaign needs.

MarTech vendors

  • Add self-serve ad modules to your platform.
  • Deliver pre-built ad functionality.
  • Boost analytics and reporting.
  • Run multi-channel campaigns.
Publishers and media companies
Advertisers and agencies
AdTech companies
MarTech vendors

Build, Enhance, and Integrate Solutions That Drive Results

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Develop

Get fully custom self-serve platforms tailored to your workflows.

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Upgrade

Improve performance, scalability, and usability.

Integrate

Connect with AdTech systems for broader reach and better insights.

Core Features Designed for Self Service Advertising Success

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User interface and account management
Manage dashboards and accounts easily
m buyers
Ad campaign
creation

Launch display, video, CTV, and DOOH campaigns fast
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Automated bidding and budget controls
Optimize bids and spend automatically
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Real-time performance analytics and reporting
Track metrics and scale winning ads
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Role-based access and permissions
Secure data and boost accountability
premium publishers
Payment integration and invoicing
Handle transactions and billing
Geomotiv
Creative asset management
Organize all ad formats in one place
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Targeting tools
Set geo, contextual, and behavioral filters
Technology company
Ad review and approval
Approve creatives without delays
Ready to launch your own self-serve ad platform?

Get a custom-built solution designed for your business model and built to scale across every channel.

Unlimited Control, Scale, and Innovation with a Custom Self-Serve Ad Platform

Efficiency and scalability
Autonomy and flexibility
Ownership and growth

Efficiency and scalability

Cut campaign setup time by 60%

  • Automate campaign workflows to manage thousands of ads and impressions.
  • Scale across display, video, CTV, retail media, and DOOH without manual bottlenecks.
  • Centralize account, budget, and reporting management in one platform.

Autonomy and flexibility

Eliminate 3rd-party fees — save up to 30%

  • Cut out intermediaries and run campaigns end-to-end.
  • Adjust targeting, creatives, and spend instantly based on real-time data.
  • Track campaign performance and revenue streams with complete visibility.

Ownership and growth

Your IP. Your rules. Forever.

  • Own 100% of the tech, IP, codebase, and data.
  • Differentiate with custom algorithms, ad formats, and workflows.
  • Add advanced features and platform updates without vendor lock-in.
How DSPs Help
tamuna basaria_small photo
Tamuna Basaria
Director of Sales and Business Development

Manual campaigns waste time and create missed opportunities. That’s why businesses choose self-serve solutions: to act quickly, control campaigns directly, and gain full visibility. Start with a lean MVP, validate results, then scale the platform to drive measurable outcomes.

Proven Expertise for Your Unique Business Needs

AdTech Client
MediaMath
BA and MVP development of a self-serve advertising platform
Goal

Launch a self-serve ad platform with an automated and user-friendly workflow for advertisers.

Approach and team

The team designed and delivered high-quality solutions on time using the best practices of iterative development.

Solution highlights

A comprehensive self-serve platform with intuitive registration, account management, user roles, and notifications.

Results

The MVP validated the client’s business idea and powered its expansion into a full-featured platform.

mediamath
Custom white-label ad management system for premium advertisers
Client and goal

MediaMath required a white-label DSP with core functionality for efficient and streamlined ad campaign management.

Approach and team

A dedicated cross-functional team delivered the platform incrementally, thoroughly testing every feature before launch.

Solution highlights

A comprehensive white-label platform with fully customizable ad campaign and strategy management tools.

Results

High-quality software with client-specific customizations gained broad adoption and strengthened relationships with premium advertisers.

Real Feedback from Businesses that Partnered with Us

We have been working with Geomotiv teams in multiple locations for quite some time now. They are hard-working developers who have proven to be a valuable part of our team. Happy to have finally met most of the team in person. They are a fun group with excellent English skills as well.

Mike Ory
Mike Ory
Director of Engineering at Pluto TV

I recommend working with Geomotiv’s team for data, platform, middle-tier API, and back-end systems. Pros: diligence and persistence in achieving code quality standards set by our team to address our code review comments.

David C Peterson
David C Peterson
SVP Technology at Rubicon Project

Code developed by Geomotiv was used as a stable foundation for future expansion. They communicated daily and were available via multiple channels. They’re professional and place a high value on customer service.

Gintautas Kisonas
Gintautas Kišonas
Former CTO at Natify

The team exceeded our expectations by supplying fast, accurate and innovative solutions. They dig into the full context to help you identify the actual challenge and supply the best solution. On the other hand, they can also provide you with a temporary fix when needed.

Hed Bar Nissan
Hed Bar-Nissan
VP of R&D at HIRO

We were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define critical features that would predict the churn.

Eugene Nashilov
Eugene Nashilov
Chief Product and Marketing Officer at Black Beacon

Geomotiv has been an invaluable full-cycle development partner for Savveo during our ongoing multi-year relationship. From product inception to implementation, we see Geomotiv as an essential team extension.

Shafi Mustafa
Shafi Mustafa
CEO and Co-Founder at Savveo

Geomotiv automated our medical center’s internal processes exceptionally well. We appreciated that the guys were always in touch and participated in discussing ongoing tasks and use cases. We’re delighted with the team’s technical background and individual engineering skills.

Andrei Shavel
Andrei Shavel
Director of Operations at Sante

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

David C Peterson
David C Peterson
CTO at PebblePost

I’ve worked with Geomotiv’s engineers for 4 Years when I was at the Rubicon Project and am currently using them at PebblePost as a team extension. The engineers have good English, maths, computing skills, and a great attitude in collaborating.

Joanne
Joanne Miguel
Chief Product Officer at Accountability

I can say that Geomotiv provided the best engineers to be a foundation for our success. We’ve been truly impressed with the quality of candidates they offer.

Victor Fei
Victor Fei
Founder and CEO at Ormi Labs, Inc.

BBG clicks with Geomotiv. We understand each other’s needs and work to get things done collectively. Working with Geomotiv has been amazing, and we expect to continue and grow our partnership.

Jason Schwartz
Jason Schwartz
Creative Director at Bright Bright Great
Start Your Self-Serve Journey Now

Schedule a call with us today and get a free project estimation.

Our Work Speaks for Itself

Expertise at Your Service

Everything You Need to Know about Self Service Advertising

What is a self-serve advertising platform?

The platform lets you launch and manage ad campaigns independently, without third-party tools. You can set up campaigns, choose target audiences, manage budgets, and track performance in one place. The automated self-service platform saves time, lowers costs, and keeps campaign results completely transparent.

How long does it take to build a platform for self service advertising?

Our team can launch the platform in 8–12 weeks. We start with a lean MVP that includes core features: campaign setup, targeting, and reporting. This approach helps you:

  • Go live fast.
  • Test in real conditions.
  • Expand functionality step by step as your needs grow.
How much does it cost to develop a self-serve programmatic advertising platform?

The cost depends on the scope of features, integrations, and campaign scale.
We’ll estimate based on:

  • The number of campaign tools.
  • Integrations with DSPs, SSPs, etc.
  • Complexity of campaigns.
  • Security measures.
Can you integrate with our existing ad infrastructure?

Yes, we integrate the self service module with your current ad stack.
Our team connects the platform with SSPs, DSPs, etc. through custom APIs and connectors. We adjust integrations to your workflows and expand the infrastructure with modular components.

Do you offer post-launch support?

Yes, we support your platform after launch.
Our team monitors performance, applies regular updates, and adds new features. We maintain integrations with ad systems and data pipelines.

What technologies do you use to develop a custom self-serve programmatic platform?

We use ready-made components and custom-built modules:

  • Back-end logic uses Go/Node.js.
  • Databases run on PostgreSQL/MongoDB.
  • React/TypeScript for UI.
  • Kafka for RTB & reporting.
Why develop a custom self-serve ad platform instead of renting one?

A custom build lets you:

  • Keep the technology and IP as your asset.
  • Avoid restrictions from third-party vendors.
  • Reduce extra fees.
Which advertising channels will my custom self-serve programmatic advertising solution support?

Your platform will help run campaigns across all major digital channels:

  • In-app
  • Retail media
  • DOOH
  • CTV
  • OTT, etc.

You get one platform to manage campaigns and performance across every key touchpoint.

Can I run self service display advertising campaigns on the platform?

Yes.

You can set up creatives, target audiences, control budgets, and track results independently. This functionality saves time, reduces costs, and keeps campaigns under your direct control.

Let Us Contact You

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    Software development expertise and senior tech talent for AdTech and Streaming Media projects.