DOOH Advertising Platform Development

Yes, you can start with a lean MVP and expand your DOOH advertising platform as your business grows.

We typically launch with a lean MVP that includes the core essentials: screen management, content scheduling, basic programmatic delivery, and real-time dashboards to track performance from day one.

Even a simple dashboard makes a big difference as it helps you monitor screen activity, view impression counts, and stay in control of what’s running across your network. You can use that data to validate your setup and spot what features to prioritize next.

As your needs grow, we can layer in advanced tools like self-serve interfaces, dynamic targeting, or deeper analytics without disrupting what’s already live.

Yes, we integrate with DSPs and CMS systems to match your existing infrastructure and business workflows.

You don’t have to replace tools that already work. We connect your DOOH advertising platform to the systems that you already rely on or plan to adopt. Whether you need custom connectors, OpenRTB support, or real-time data syncing, we ensure your platform operates without disruptions.

Yes, your screens can generate programmatic revenue from day one.

Your DOOH platform will include a custom SSP engine integrated with top demand sources from the onset. It will power real-time auctions and dynamic targeting to help you reach revenue goals quickly. The approach speeds up time to market and avoids expensive upgrades over time.

Programmatic DOOH advertising is the automated buying, selling, and serving of digital ads on public screens using data-powered insights and specialized software.

It enables advertisers to target audiences based on factors such as location, time, and weather, and delivers ads in real-time across digital displays. Unlike conventional OOH, it doesn’t rely on manual bookings and facilitates flexible and efficient campaign management. Geomotiv’s AdTech developers deliver enterprise software solutions for digital out-of-home built around flexibility, performance, and scale. Contact us to see how we can help you.

Yes, programmatic platforms enable you to change DOOH creatives instantly in response to changing conditions.

Data feeds with contextual and environmental signals connect to content management systems and demand-side software. These systems automatically push new creatives to digital screens, keeping your messaging timely and relevant.

DOOH advertising displays dynamic content on digital screens, whereas traditional OOH utilizes static placements that remain unchanged throughout the entire campaign.

With a DOOH advertising platform, you can schedule ads flexibly, update them in real time, and buy inventory programmatically based on campaign objectives, real-time signals, and contextual data. Traditional OOH depends on manual bookings, fixed schedules, and slower turnaround, with no ability to adapt once the ad goes live.

pDOOH is driven by automation and real-time bidding. DOOH includes any digital ad shown on screens in public spaces.

pDOOH uses programmatic platforms to plan, buy, and deliver digital out-of-home inventory. DOOH covers all digital screen placements, whether purchased directly or through automated pipelines. With pDOOH, advertisers can use real-time data and rules-based buying to optimize delivery across multiple screens.

DOOH pairs time-tested efficiency of classic advertising with the speed and agility of modern digital technologies.

Its value for your business includes:

• Visibility in high-traffic areas where ads can’t be skipped or blocked;
• Real-time creative updates based on weather, time, or location;
• Privacy-friendly targeting powered by anonymized location data;
• Higher ad recall, especially in busy urban environments;
• Strong influence on on-the-go audiences near the point of purchase, like in transit hubs or retail stores.

DOOH ads appear on digital screens in public places like highways, malls, airports, and stores.

Typical examples include digital billboards, screens in malls and airports, transit displays in buses or subways, and in-store signage such as smart shelf displays or checkout screens. These placements often use real-time data to tailor ad creatives based on time of day, weather conditions, or venue.

Yes, DOOH works well as part of omnichannel ad strategies.

You can connect it with mobile, retail media, CTV, social, or display campaigns to reinforce brand messaging in different touchpoints funnel stages. Many advertisers use geofencing, retargeting, or QR codes to connect DOOH exposure with actions on other platforms.

You can track the performance using a range of media metrics, behavioral signals, and real-world outcomes.

A custom DOOH advertising platform can show how well your campaigns perform using media metrics, behavioral signals, and real-world outcomes. Key indicators include:

• Impressions based on screen traffic patterns, time of day, and location data.
• Reach and frequency indicate how many unique viewers saw the ad and how often.
• Foot traffic uplift uses mobile location data to tie ad exposure to store visits.
• Dwell time measures how long people stay within the viewing range.
• Engagement rates track actions like QR code scans, shortlink visits, or NFC interactions.
• Attribution links DOOH exposure to online or offline conversions.
• Brand lift is analyzed through post-exposure surveys or other studies.