Customer Data Platform Development Services

Overview

CDP in a Nutshell

CDP, or Customer Data Platform, is a software platform that can bring together the data of any type and category from various data sources, and transform it into a marketer-friendly format. As a result, CDP can help in creating a full 360 degree customer profile and using it to craft a superior omni-channel customer experience.

Explainer

CDP Place in
Programmatic RTB Flow

Key Features

Must-Have CDP Capabilities

Data integration from relevant systems;
Contractor’s customer data ingestion and retention;
Support of various data sources in various formats;
Raw data processing;
Customer profile data refresh;
Data accessibility to external platforms and instruments;

Single Customer View (SCV) creation;
Secure real-time data access;
Access to data analytics and visualization;
Easy-to-use and seamless interface;
All-in-one reporting;
Scalability.

Value

Who Can Benefit from Having
an In-House CDP

Marketers

Improve your customer
conversion and connect user
data across various sources

Advertisers

Unify first- and third-party data
and improve advertising
campaign efficiency

Key Benefits

Take Advantage of In-House CDP

CDP

Big Data and high-load processing

Regular release of new features

Ability to add non-standard modules

Unified system reporting

Persistent data access

Ability to plug into CRM and customer support systems

Third-party service integration

High performance rate

Our Strengths

Why Entrust Custom
CDP Development to Geomotiv

Our in-house teams have extensive SSP, DSP, DMP, and Ad Exchange integration experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive expertise in omnichannel SSP, DSP, and Ad Exchange platform development and customization

We have a strong development team with unique AdTech expertise since 2010

Alex Kharkauski

Chief Operating Officer

Today, data is one of the most valuable sources companies can get to build the right business strategy, create unique client experiences, and maximize their profits. With a well-thought-out CDP, marketers, and publishers will get access to complete customer profiles that will unite data collected from all the available channels.