Customer Data Platform Development
With our experienced AdTech team, you will be able to use a CDP and gain access to the data on the audience’s real preferences thus ensuring maximum efficiency of online services.
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Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
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Looking to build a successful custom software solution? Our experienced development team is ready to assist.
OVERVIEW
CDP in a Nutshell
CDP, or Customer Data Platform, is a software platform that can bring together the data of any type and category from various data sources, and transform it into a marketer-friendly format. As a result, CDP can help in creating a full 360 degree customer profile and using it to craft a superior omni-channel customer experience.
EXPLAINER
How CDP Works
KEY FEATURES
Must-Have CDP Capabilities
-
Data integration from relevant systems
-
Single Customer View
(SCV) creation -
Contractor’s customer data ingestion and retention
-
Secure real-time data access
-
Support of various data sources
in various formats -
Access to data analytics and visualization
-
Raw data processing
-
Easy-to-use and seamless interface
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Customer profile data refresh
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All-in-one reporting
-
Data accessibility to external platforms and instruments
-
Scalability
VALUE
Who Can Benefit from Having
an In-House CDP
Marketers
Improve your customer
conversion and connect user
data across various sources
Advertisers
Unify first- and third-party data
and improve advertising
campaign efficiency
KEY BENEFITS
Take Advantage of In-House CDP
CDP
Big Data and high-load processing
Regular release of new features
Ability to add non-standard modules
Unified system reporting
Persistent data access
Ability to plug into CRM and customer support systems
Third-party service integration
High performance rate
OUR STRENGTHS
Why Entrust Custom CDP Development
to Geomotiv
Our in-house teams have
extensive SSP, DSP, DMP,
and Ad Exchange integration
experience
We founded a sister company Adoppler whose product is a full-stack AdTech solution
We have exclusive
expertise in omnichannel
SSP, DSP, and Ad Exchange
platform development
and customization
We have a strong development team with unique AdTech expertise since 2010
Alex Kharkauski
Chief Operating Officer
Today, data is one of the most valuable sources companies can getto build the right business strategy, create unique client experiences,and maximize their profits.
With a well-thought-out CDP, marketers, and publishers will get accessto complete customer profiles that will unite data collected from allthe available channels.
CASE STUDIES
Our Work Speaks for Itself
Video Streaming Platform
The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.
Staff Augmentation for AdTech Company
A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.
Custom Solutions for AdTech Company
Discover our support solutions built for efficient software development and enhancement of AdTech products.
White-Label Ad Management Solution
A flexible ad management system for large advertisers that brought industry recognition for MediaMath.
Custom Solution for Ad Campaign and Strategy Scheduling
Explore our user-friendly Scheduler system for ad campaigns and strategy scheduling integrated into the client’s DSP.
AdTech Bidding Module Development
Achieving a 40% development boost, 60% leak cut, and 200ms processing speed in optimizing the client’s Bidding module.
BLOG
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CONTACT
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