RTB Programmatic Advertising Platform for B2B
A system developed for media buyers to manage multiple ad and data exchange accounts through a single interface.
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About the Client
Natify is a digital marketing company with DSP as their core product. It acts as an advertising ecosystem within their business model. The platform enables advertisers to purchase display ad inventory via RTB exchanges, obtain account- and cookie-based advertising targeting, and make key data sets integrations. Natify’s DSP enables brands to target users on Facebook, Google Adwords, and Native Display.
Technologies Used
Goal
The main goal was to build a system that allowed digital advertising inventory buyers to manage multiple ad and data exchange accounts through a common interface. The client wanted Geomotiv to make a microservice-oriented app out of a large monolithic platform and also to increase performance, improve flexibility and scalability, implement a range of new features, and make the whole system easy to maintain.
Work Description
The core requirements were to refactor the ad server, adjust the DSP related tool set, implement a Control Panel with new interface and functionality, and integrate Facebook that added a feature to share ads programmatically between the Control Panel and Facebook Ad Account audiences.
Work Stages
- Procure business requirements to determine MVP functionality
- Select an open-source solution suitable for development
- Implement the requirements
- Field test
- Deploy in production, assess load resistance and overall performance
Results
Geomotiv created a DSP designed to be used for programmatic B2B advertising. Partnering with Geomotiv, our client was able to significantly increase their customer base and cater to their needs better.
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