Media Buying Platform
A technical solution designed to optimize and automate ad campaign deals, and to streamline
“advertiser-account manager-publisher” communication.
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About the Client
The customer is an integrated marketing solutions leader. Worldwide representation allows the company to leverage data powers to identify audiences, personalize ad experiences, optimize media buying processes, and maximize revenue. The customer is also well-known for its strong commitment to customer service.
Geomotiv was signed up to enable a technical solution that would optimize and automate ad campaign deals and facilitate media planning. The customer acted as a “bridge” between advertisers and publishers. On our end, the team was to ensure seamless contracting between the parties. Geomotiv was also tasked with eliminating time-consuming processes that were conventionally done manually (email correspondence, phone calls, form completion, deal arrangements, etc.).
Technologies Used
Goal
Our aim was to create a media buying platform that would later be transformed into a Marketplace with an API to manage deals and transactions. That way advertisers and publishers could have their own dashboard within the platform. Apart from that, the API could be used by third-party advertisers and publishers and be customized according to their specific business needs.
Work Description
We ran deep business analysis and considered the client’s requirements. Then the team created an MVP of two constituents, back end and front end. The back-end component was based on Java while we utilized React.JS and JavaScript for the front-end part. The team used Docker to build the project, and Jenkins, to deploy it. There was also a specialty regarding the UI development part. We couldn’t use 3rd-party components for it and were only allowed to utilize the in-house UI component stack.
Work Stages
- Business Analysis
- Technology stack definition
- Work scope estimation
- Back-/front-end development
- Quality Assurance
- Deployment on production servers
Results
Geomotiv is providing full-cycle affiliate platform development services that allow the client to scale their business and attract more clients. Hundreds of publishers and advertisers use the platform to transact globally on a daily basis.
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