Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

About the Client

Our customer was a large technology company that offered a robust digital advertising solution. The platform comprised campaign planning, ad serving, optimisation, analytics, reports, etc. The client wanted to provide platform users with Facebook ad campaign performance tracking and relieve them of the necessity to re-create the campaigns on the platform. The customer had a large development team of more than 100 specialists with the focus on the platform core functionality as it generated the main revenue stream.

Technologies Used

The client expressed keen interest in a 3rd party team to perform external ad network integration. The client didn’t want to risk by focusing the internal team on a secondary task, yet was eager to meet the current needs and expand their service offer.

Work Description

Geomotiv worked in close contact with the client during the entire project. The team provided daily reports via Skype as part of the meetings, delivered weekly builds through the TeamCity continuous integration server, worked in weekly sprints to implement project features incrementally, and ensured high quality standards by employing TDD practices. Our engineers studied the FB Ads API documentation and samples, and designed their proof-of-concept as an API set to comply with the client’s high quality standards.

Work Stages
  1. Proof of concept
  2. Review and feedback cycle
  3. Production deployment

As a result of our cooperation, the client was able to provide their users with additional services thus securing new revenue opportunities.

Case Studies
RTB Ad Platform for B2B

A system developed for media buyers to manage multiple ad and data exchange accounts through a single interface.

OTT Advertising Service

The OTT Advertising Service was a set of solutions designed to give the client full control over their ad related activities.

Distributed Demand Side Platform

A system that collected multiple ad and data exchange accounts into one single interface allowing media buyers to transact more efficiently.

Text Mining Platform

Text Mining Platform was a semi-automatic application that was able to search, process, and present industry related data to any consumer.

Routing Solution for Student Transportation

The Routing System was a suite of methods and solutions aimed at reducing the amount of time and fuel spent during the drive.

Client’s Custom Solutions

A technical solution for ad campaign automation that was developed within the client’s integrated omnichannel DSP and DMP platforms.

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