Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

GET FREE CONSULTATION
About the Client

Our customer was a large technology company that offered a robust digital advertising solution. The platform comprised campaign planning, ad serving, optimisation, analytics, reports, etc. The client wanted to provide platform users with Facebook ad campaign performance tracking and relieve them of the necessity to re-create the campaigns on the platform. The customer had a large development team of more than 100 specialists with the focus on the platform core functionality as it generated the main revenue stream.

Technologies Used
Goal

The client expressed keen interest in a 3rd party team to perform external ad network integration. The client didn’t want to risk by focusing the internal team on a secondary task, yet was eager to meet the current needs and expand their service offer.

Work Description

Geomotiv worked in close contact with the client during the entire project. The team provided daily reports via Skype as part of the meetings, delivered weekly builds through the TeamCity continuous integration server, worked in weekly sprints to implement project features incrementally, and ensured high quality standards by employing TDD practices. Our engineers studied the FB Ads API documentation and samples, and designed their proof-of-concept as an API set to comply with the client’s high quality standards.

Work Stages
  1. Proof of concept
  2. Review and feedback cycle
  3. Production deployment
Results

As a result of our cooperation, the client was able to provide their users with additional services thus securing new revenue opportunities.

RECOMMENDED CASES
Case Studies
Amazon Web Services in Video Ad Network

A perfect programmatic video-distribution platform for content owners that maximized monetization and personalization.

View
Big Data Chemistry

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.

View
Data Processing Layer Optimization in an RTB Platform

An RTB platform with a particular layer for preprocessing data to be used in subsequent OLAP cube preparation.

View
Brand-Safe Advertising Platform

Our Advertising Platform was a fully operational system with Facebook integration that allowed for the creation of advertising campaigns.

View
In-House Digital AdTech Platform

Adoppler was a system comprising DSP, SSP, and Ad Exchange that allowed all market parties to transact directly.

View
Text Mining Platform

Text Mining Platform was a semi-automatic application that was able to search, process, and present industry related data to any consumer.

View
01
/
05
CONTACT
Let Us Contact You Group 6 Created with Sketch.

Fill out the form below and we’ll get in touch within 24 hours

Tell us about your project in your own words (only 200 words) *

I agree to  the  Privacy policy