Marketing Automation Software Development
Geomotiv tailors full-fledged marketing automation services to help maximize revenue. We help to set up custom lead lifecycles, simplify complex marketing workflows, and act upon critical metrics.
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Looking to build a successful custom
software solution? Our experienced
development team is ready to assist.
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Looking to build a successful custom software solution? Our experienced development team is ready to assist.
Overview
The Essence of Automated Marketing Services
In a densely populated marketplace, automation has become necessary to outperform competitors and enhance the ability to obtain deeper insights and fuller customer care throughout the lead generation lifecycle. Marketing automation relies on the technology that makes it possible to deliver real-time and personalized messages and maximize ROI for every dollar spent on each activity. Our marketing automation services aim to deliver a single view of all omnichannel marketing activities and a centralized hub for monitoring their performance.
With this functionality, marketers can fine-tune their messages on any channel and deliver a truly laser-focused user experience. Besides, you can execute marketing campaigns by putting complicated workflows on automatic triggers on account-based or individual levels.
Through an in-depth analysis of user behavior, the marketing automation software can build a real-time lead score and identify the exact stage of the lead lifecycle. Then, it can suggest certain steps to help push each lead forward to the next stage and figure out what works in the wrong way.
Tracking each step of the lead nurturing process, automated marketing services can help identify marketing investments that paid off and use this information in future campaigns. All this happens in an easy-to-use back-end, Excel-like planning interface, a central tool for collecting budget and roll-ups, and visual dashboards.
OPTIONS
Choose Your Marketing Automation Solution Type
Lead Generation & Affiliate Marketing Software
We assist you in getting the most of marketing automation software development to create optimal lead generation and…
Lead Generation & Affiliate Marketing Software
We assist you in getting the most of marketing automation software development to create optimal lead generation and nurturing tactics. Convert new website visitors into marketable leads across every touchpoint, guide them through the sales funnel, and easily manage affiliate, loyalty, and referral programs.
Mobile Marketing Automation Solutions
We help unlock the full potential of mobile marketing channels to increase engagement, reduce churn, and integrate user…
Mobile Marketing Automation Solutions
We help unlock the full potential of mobile marketing channels to increase engagement, reduce churn, and integrate user data to yield the best results. With mobile automated marketing services, you can manage, schedule, and optimize the distribution of personalized SMS, push notifications, and in-app messages using a single tool.
Marketing Analytics Software
With our expert marketing automation services, you can drive the right insights, track user journeys and conversions, analyze…
Marketing Analytics Software
With our expert marketing automation services, you can drive the right insights, track user journeys and conversions, analyze cross-channel behavior, and much more using one centralized tool. Add robust analytics capabilities using visual dashboards and an easy-to-use Excel-like interface allowing each marketer to overview problem areas, optimize customer experience, personalize funnel, and improve campaigns.
Omnichannel Marketing Automation Solutions
We enable the real-time distribution of personalized and unified brand messages across every customer touchpoint…
Omnichannel Marketing Automation Solutions
We enable the real-time distribution of personalized and unified brand messages across every customer touchpoint to create a seamless user experience. Let us help you craft superior marketing campaigns based on predictive intelligence, segmentation engines, dynamic customer profiles, and other cutting-edge automation technologies.
Conversational Marketing Solutions
Access our deep engineering expertise to build and integrate targeted messaging, intelligent chatbots, and interactive voice…
Conversational Marketing Solutions
Access our deep engineering expertise to build and integrate targeted messaging, intelligent chatbots, and interactive voice response (IVR) technology. With our expert help, you can engage prospects with personalized, one-on-one real-time conversations that guide to specific product recommendations or offers.
Product Recommendation Marketing Solutions
We can help you create the right logic behind custom recommendation engines that deliver personalized recommendations…
Product Recommendation Marketing Solutions
We can help you create the right logic behind custom recommendation engines that deliver personalized recommendations across all marketing channels. As a result, our developers will find the most optimal strategy to promote your products, boost engagement, and increase revenue while reducing management efforts from the marketing team.
Benefits for Business
What you Get with Custom MarketingAutomation Software
Full-cycle development of the required functionality
Easy integration with third-party software
Unlimited functionality as required by the project
Improved scalability at the desired pace
Long-term cost efficiency due to the elimination of hidden and unnecessary expenses
Full ownership of custom marketing automation software without licensing fees
Clear and straightforward user experience
Ongoing maintenance, support, and evolution
Need to raise the efficiency of marketing efforts in the long run?
Geomotiv’s team is ready to help your company get a tailor-made marketing automation solution to optimize budgets, streamline workflows, and save time for more creative tasks.
Tamuna Basaria
Head of Sales and
Business Development
Business Development
The service scope offered by Geomotiv exhibits a profoundunderstanding of the intricacies and demands of modern businesses.
A deep understanding of the challenges and opportunities in the domain enhances Geomotiv’s comprehensive marketing automation services.Our commitment to tailored solutions, adherence to best practices,and expertise in legacy system modernization and integration make usa valuable partner in achieving marketing automation excellence.
Service Scope
The Range of Marketing Automation Services
1
Custom Development and Design from Scratch
We have vast experience with custom solutions built from the ground up and employ Agile best practices to facilitate change and evolution in project scope and specifications. Our proficient teams will cover all areas of from-scratch marketing automation software development, from custom design to intricate back-end integrations and deep customization of each feature.
2
Discovery Phase Service
We know the right way to start with the project to ensure its success on the market. Our team researches, collects, and analyzes essential project information, specifies requirements, and discovers risks and constraints to plan an entire product development cycle with clear milestones and delivery dates.
3
MVP Development
Tap into Geomotiv’s vast engineering capabilities to verify business assumptions for custom marketing automation software or test the demand for a new product with core features and functionalities. With us, you will be able to get feedback early in the software development life cycle and improve the offering with minimum investments.
4
Legacy System Modernization
If you rely on an outdated marketing automation solution that fails to reach transformational business agility, our team can lend you a helping hand. We can migrate the existing system to modern, scalable, and reliable tech platforms to accommodate growing data volumes, eliminate the risk of downtime, and accelerate your business growth.
5
Current System Transformation
Our automated marketing services are up to these challenges if you need to add extra functionality on top of a current solution or enhance an existing feature set. Rely on our vast technological expertise to overcome stability, security, and performance limitations and upgrade your marketing automation software to meet present and future needs.
6
Integration with Existing Business Processes and Third-Party Software
We ensure the necessary connectivity between all components of your current tech ecosystem for better reliability, efficiency, and coherence. Our development team will integrate your marketing automation software with third-party systems, current business processes, and other disparate solutions to make them run like clockwork.
WORK STAGES
End-to-End Approach to Marketing Automation Software Development
Requirement Gathering:
At the onset of a MarTech software development project, our team focuses on understanding your stakeholders’ business problems, project needs, and potential roadblocks. Beyond project requirements, we delve into the existing software infrastructure and current systems, ensuring a comprehensive grasp of the most critical aspects. Those insights are integral to crafting solutions that resonate with your vision and propel business growth.
Planning and Backlogging:
With a wealth of information collected, our team starts with detailed planning and creating a step-by-step implementation roadmap. We evaluate resource needs, estimate costs, and determine project timelines. Next, we’ll prioritize use cases with a restricted number of the most vital features. Having created a prioritized task list, we’ll discuss strategies, tools, and frameworks necessary to develop the solution. This phase lays the foundation for a comprehensive roadmap that steers the project’s realization.
Product Development:
Stages: Plan – Design – Develop – QA – Review
Our developers create MarTech software following the Agile approach, which fosters the incorporation of change, timely delivery of the essential features, and the best quality of deliverables.
Each iteration, spanning one to two weeks, comprises planning, design, development, QA, and review. Your feedback prompts us to iteratively deliver product increments until the desired outcome aligns seamlessly with your vision and goals.
Release
The development journey involves client approvals and validation at the end of each iteration. Deploying new features requires careful testing to ensure flawless functionality and timely correction of occurring bugs. Leveraging Continuous Integration and Continuous Delivery, we guarantee the timely release of the proper MarTech functionality with ultimate quality.
CASE STUDIES
Our Work Speaks for Itself
Geomotiv’s Custom ERP Development Project Journey
Discover how Geomotiv managed scattered business processes by implementing a custom ERP system.
Media Buying Platform
A technical solution designed to optimize and automate ad campaign deals, and to streamline “advertiser-account manager-publisher” communication.
Automated Mail Marketing Platform
The Mail Marketing Platform was an automatic system created for niche digital-to-direct sphere operations.
Facebook Campaign Manager
An ad management application that allowed for administering ad sets faster than Native Facebook Ads Manager could do.
Boosting MediaMath’s Revenue by 30% with Custom AdTech and Retail Media Solutions
An automated ad campaign solution built into the client’s integrated DSP and DMP platforms.
Modernization of the Client’s B2C and B2B Digital Platform
Migration of legacy digital platform to Magento 2 and seamless integration with internal ERP.
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FAQ
Need Help? We’ve Got You Covered!
What is marketing automation software?
Marketing automation software is a technology that unites all marketing activities into one centralized platform. It facilitates marketing campaigns and eliminates manual work with automatic triggers, personalized messages, and other forms of engagement.
Marketing automation platforms collect and archive all the information regarding campaigns, leads, and channels and provide an at-a-glance view of real-time data. Besides, such a solution enables you to identify and score leads, build custom lead lifecycles, follow user activities, and engage website visitors individually.
What are examples of marketing automation?
How to choose a development company for your marketing automation software development?
How to succeed with marketing automation?
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