Professional Header Bidding Development Services

Overview

Header Bidding in a Nutshell

Header Bidding is a technology that allows auctioning the ad inventory concurrently to multiple partners. Eventually, the highest bidder wins the auction. As opposed to the Waterfall model where an ad space is sold to the first buyer that bids the starting rate pre-configured in Ad Server, Header Bidding allows all buyers to bid at the same time. That helps to increase publisher yield significantly and assess the actual worth of ad inventory by means of analyzing the demand from all the demand sources.

Explainer

How Header Bidding Works

Key features

Must-Have Header Bidding Capabilities

Fast setup and short launch time;
Access to multiple demand sources;
Full control over bid landscape;
Support for all inventory types (display, video, audio, native);
Flexibility in setting up floor prices and yield management;
All-in-one dashboard with user-friendly interface;

High timeout tolerance;
Transparent reporting;
Extensive metrics;
Compatibility with OpenRTB specification;
GDPR compliance.

Value

What Solutions Can Include
Header Bidding Functionality

Supply-side Platform

Create a competitive trading environment and manage demand partners

Demand-side Platform

Get a broader view of ad spaces available and ensure access to premium inventory

Ad Exchange / Ad Server

Get a transparent and safe business environment to control ad transactions

Video

Put together heterogeneous demand sources, increase fill rate, and improve yield

Mobile Apps

Get ampler monetization and demand source management opportunities

Key Benefits

Take Advantage of In-House Header Bidding

Header Bidding

Efficient auction process

Better yield

Equal monetization opportunities for every partner

Transparent trading environment

Smart ad inventory distribution

Fast integration into external services

Unified reporting without discrepancies

Full support for all inventory types

Tracking of all necessary metrics in one dashboard

Our Strenghts

Why Entrust Custom Header Bidding
Development to Geomotiv

Our in-house teams have extensive SSP, DSP, DMP, and Ad Exchange integration experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive expertise in omnichannel SSP, DSP, and Ad Exchange platform development and customization

We have a strong development team with unique AdTech expertise since 2010

Sergey Lobko-Lobanovsky

Founder

The header bidding is a game-changer for publishers. As all demand sources participate in the auction simultaneously, it is possible to analyze the demand better and adjust prices to the ongoing market conditions. It is a cutting-edge approach to selling inventory, and with our team’s help, you can leverage all its benefits.