Data Management Platform Development Services

Overview

DMP in a Nutshell

DMP, or Data Management Platform, is a centralized technological platform used to collect, store, and segment odd audience data to be analyzed and transferred, in a categorized form, into various systems in order to reach advertising or marketing campaign objectives. Using a DMP, publishers and media buyers can acquire full control over customer data and target specific audiences more efficiently with the help of valuable insights.

Explainer

DMP Place in
Programmatic RTB Flow

Key Features

Must-Have DMP Capabilities

Data import from multiple
sources: digital, offline,
and media properties

Data segmentation and
classification to create
audience profiles

Open APIs

Automatic scalability

Real-time data analysis and
report generation

Seamless data transfer
to DSPs, Ad Networks, etc.

GDPR compliance/Data protection

Value

Who Can Benefit from Having
an In-House DMP

Advertisers

Target the right audience and make
the most out of your inventory

Agencies

Optimize media buying and increase ad efficiency for clients

Publishers

Monetize your inventory to the max and optimize your UX

Key Benefits

Take Advantage of In-House DMP

DMP

Full control over the technology

Deployment and scalability

24/7 data accessibility in both structured and raw formats

Customization to specific requirements

Secure data exchange environment

Advanced user segmentation settings

Seamless integration into other platforms and tools

Easy-to-use campaign analytics dashboard

Systematic reporting on audience behavior

Continuous assessment of main KPI performance

Our Strengths

Why Entrust Custom DMP
Development to Geomotiv

Our in-house teams have extensive SSP, DSP, DMP, and Ad Exchange integration experience

We founded a sister company Adoppler whose product is a full-stack AdTech solution

We have exclusive expertise in omnichannel SSP, DSP, and Ad Exchange platform development and customization

We have a strong development team with unique AdTech expertise since 2010

Sergey Lobko-Lobanovsky

Founder

Modern feature-rich data management platforms can significantly facilitate and streamline many tasks for publishers and media buyers who want to get precious insights into customer data and adjust their activities based on market needs. Our rich portfolio, including various AdTech projects, is proof of our exclusive expertise. And you can entirely rely on us if you want to launch a custom DMP.