The Auction Platform Built for Equipment Dealers

Still paying 2–5% commission per lot to 3rd-party?

→ There’s a better way.

Your bidders landing on 3rd-party site — not yours?

→ There’s a better way.

Platform crashed during your last live auction?

→ There’s a better way.

Features

Everything You Need to Run High-Volume Equipment Auctions
Without Relying on Third-Party Marketplaces

Auction Engine
Live, timed, simulcast simultaneously. 10,000+ lot plant closures.

White-label front-end
Your domain, your brand on every bidder touchpoint.

Native mobile apps
iOS + Android under your brand name.

Industrial compliance module
Multi-state sales tax (Avalara), EPA docs, ITAR/EAR export controls.

Payment processing
Your processor (Stripe, Fiserv). No forced LivePayments.

Back-office AMS
QuickBooks export, consignor management, analytics dashboards.

How It Works

A Streamlined Process to Get Your Independent Platform
Running and Scaling Your Auction Business

Step 1
We build your platform

Custom-branded to your identity. Your domain, your colors, your mobile app in the App Store. Shipped in 60–90 days.

Step 2
You run your auctions

Timed, live, and simulcast — simultaneously if needed. Back-office, cataloging, invoicing, all in one system.

Step 3
You own everything

The code is yours. The bidder data is yours. No recurring platform fees. No marketplace exclusivity clause.

Auction Use Cases

Powering Equipment Auctions
Across Multiple Industries

Agricultural

Construction

Industrial

Agricultural

Built for agricultural equipment dealers and distributors selling new or used farm equipment. Timed online auctions for combines, tractors, and implements — integrated into your dealer website.

Construction

Run online timed auctions for fleet retirement, equipment liquidation, and surplus inventory across all your locations from one platform.

Industrial

Handle 10,000-lot plant closures. Multi-state sales tax automated via Avalara. EPA documentation generated automatically. Simulcast for remote buyers.

Key Signals for Enhancing Marketing Technology

See the Platform in Action

A Quick Walkthrough of the Bidder Experience,
Auction Controls, and Back-Office Workflows

Reviews

Trusted by Top Customers Globally

“We wanted to handle equipment resale the same way we handle any other critical business process. Geomotiv’s auction platform gave us transparency, speed, and confidence in pricing decisions. It replaced negotiation with market logic. That changed everything.”

Andrei Shavel

Elemental Day Surgical Center

“Before we launched the auction platform, we did everything by hand, which meant a ton of emails, spreadsheets, and phone calls. We tried out different software solutions before realizing we needed an auction management system.”

Eric Brandser, MD

Radiology Association of Northern Kentucky

“This auction software turned out to be exactly what we needed. Many features that other platforms do not provide are included in this software, and their support service is excellent. One of the special advantages is that sponsors are acknowledged in the auction catalog, which is great.”

Tom Faulhaber

Director, Software Engineering at Axon

FAQ

Will my bidders find me if I leave 3rd-party marketplace?

Your bidders follow your brand, not 3rd-party platform — especially when you own their email list and can notify them directly. Geomotiv includes a migration plan.

How long does it take to go live?

Standard deployments go live in under 30 days. Complex integrations with existing e-commerce platforms typically run 60–90 days.

Who maintains the platform after you build it?

Your team does — that’s the point of ownership. We provide training, documentation, and ongoing support options.
(Note: this is the qualification gate — if they have no tech capacity, flag before proposal.)

Do you charge per auction or per lot?

No. One flat enterprise contract. No per-item commissions, no event fees, no payment processing lock-in.

Can this integrate with our existing dealer website?

Yes — API-first architecture. We’ve built auction modules that integrate with existing B2B e-commerce platforms and dealer management systems.

Contact

See the Platform Built for Equipment Dealers

30-minute demo. No sales pitch — a live walkthrough of the platform against your specific auction use case.

Features

Everything You Need to Run High-Volume Equipment AuctionsWithout Relying on Third-Party Marketplaces

How It Works

A Streamlined Process to Get Your Independent Platform Running and Scaling Your Auction Business

Auction Use Cases

Powering Equipment AuctionsAcross Multiple Industries

Agricultural

Construction

Industrial

See the Platform in Action

A Quick Walkthrough of the Bidder Experience, Auction Controls, and Back-Office Workflows

Reviews

Trusted by Top Customers Globally

FAQ

Contact

See the Platform Built for Equipment Dealers

Everything You Need to Run High-Volume Equipment Auctions
Without Relying on Third-Party Marketplaces

A Streamlined Process to Get Your Independent Platform
Running and Scaling Your Auction Business

Powering Equipment Auctions
Across Multiple Industries

A Quick Walkthrough of the Bidder Experience,
Auction Controls, and Back-Office Workflows