Programmatic Direct Exchange for TV

PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.

GET FREE CONSULTATION
About the Client

Our client was an advertising company with an online marketplace designed to provide advertisers with easier options to compare, purchase, and track linear TV ad campaigns. 

Technologies Used
Goal

Our main goal was to build a custom TV media selling product that automated the sales processes on television ad companies’ side and allowed them to grow sales team smoothly without incurring significant management overhead. That solution was meant to be used by third-party media buyers and TV station groups.

Work Description

As a first step, we accumulated and analysed the customer’s business requirements. With that, we defined a suitable technology stack, which comprised AWS, Java, and JavaScript as core technologies. We proceeded with inventory service integration; we used Videa and WideOrbit. After that, we developed a custom DMP to hold and process first and third party inventory sales data over the last few years. Using historical data allowed us to design and implement highly accurate custom algorithms for automated media plan generation and programmatic execution of campaigns. 

It was an engagement for full-cycle product development, thus prototyping, design, development, quality assurance, deployment, and DevOps services were part of it. 

Work Stages
  1. Business requirement acquisition and analysis
  2. Inventory service integration
  3. Back-/front-end development
  4. Quality assurance
  5. Deployment
  6. DevOps
Results

Geomotiv automated the dealmaking process conducted by the client’s agency cutting down the time spent on each deal. As a result, a major part of media planners’ work was performed automatically, which boosted the overall team performance by 50% and allowed them to focus on other areas.

RECOMMENDED CASES
Case Studies
Brand-Safe Advertising Platform

Our Advertising Platform was a fully operational system with Facebook integration that allowed for the creation of advertising campaigns.

View
Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.

View
Programmatic Direct Exchange for TV

PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.

View
Smart Medical Assistant in Your Pocket

A comprehensive medical chatbot that could provide medical consulting, improve outcomes, and reduce operational costs and personnel expenditures.

View
Entertainment Ad Sales House

A system created to avoid disruptive ad behavior and security risks of serving ads inline with the page.

View
Big Data Chemistry

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.

View
01
/
05
CONTACT
Let Us Contact You Group 6 Created with Sketch.

Fill out the form below and we’ll get in touch within 24 hours

Tell us about your project in your own words (only 200 words) *

I agree to  the  Privacy policy