Programmatic Direct Exchange for TV

PDX was a web-based software product that integrated the in-house TV CRM, programming, and inventory maintenance systems.

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About the Client

Our client was an advertising company with an online marketplace designed to provide advertisers with easier options to compare, purchase, and track linear TV ad campaigns. 

Technologies Used
Goal

Our main goal was to build a custom TV media selling product that automated the sales processes on television ad companies’ side and allowed them to grow sales team smoothly without incurring significant management overhead. That solution was meant to be used by third-party media buyers and TV station groups.

Work Description

As a first step, we accumulated and analysed the customer’s business requirements. With that, we defined a suitable technology stack, which comprised AWS, Java, and JavaScript as core technologies. We proceeded with inventory service integration; we used Videa and WideOrbit. After that, we developed a custom DMP to hold and process first and third party inventory sales data over the last few years. Using historical data allowed us to design and implement highly accurate custom algorithms for automated media plan generation and programmatic execution of campaigns. 

It was an engagement for full-cycle product development, thus prototyping, design, development, quality assurance, deployment, and DevOps services were part of it. 

Work Stages
  1. Business requirement acquisition and analysis
  2. Inventory service integration
  3. Back-/front-end development
  4. Quality assurance
  5. Deployment
  6. DevOps
Results

Geomotiv automated the dealmaking process conducted by the client’s agency cutting down the time spent on each deal. As a result, a major part of media planners’ work was performed automatically, which boosted the overall team performance by 50% and allowed them to focus on other areas.

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