Player Churn Prediction System

Our Prediction System provided churn player evaluation based on player metrics and statistics.


About the Client

Black Beacon is a Europe-based game development company founded in 2014. As one of the top players in the industry, their engineering team is backed by pro-gamers that provide expert assistance. Together, they craft unique gameplay experiences and outstanding visual stylistics. The company wanted to leverage the players’ in-game behavior to proactively predict player churn.

Technologies Used


Implement a solution that could periodically evaluate the player base and single out the profiles that were likely to quit playing the game within a specific time frame.

Work Description

  1. Define the features that were significant for predicting churn
  2. Segment the existing audience according to those features
  3. Train the model to calculate the probability of quitting the game within the following 7 days for a given player profile
  4. Implement a periodical job that re-evaluated player profiles and saved potential leavers to a database table.

Work Stages

  1. Get access to an anonymous dataset of player profiles and their in-game activities
  2. Mark profiles of the players who quit playing the game
  3. Look for correlations between the profiles and the fact that they quit playing
  4. Implement and train the predictive model
  5. Validate the model
  6. Implement the model as a Hadoop job


Geomotiv’s solution was able to accumulate the required in-game statistics and identify individual player churn risk in 75% of the cases. This enabled the client to proactively address high churn risk players thus reducing the attrition rate by 45%.


Case Studies


SSP and DSP Advertising Technology

A system to optimize the entire ad serving system that allowed for collecting, processing, and reporting on, billions of transactions every month.


Text Mining Software Platform

Text Mining Platform was a semi-automatic application that was able to search, process, and present industry related data to any consumer.


RTB Platform Logging System Optimization

A solution designed to reconsider the client’s existing system and to improve data storage and processing.


Data Processing Layer Optimization in an RTB Platform

An RTB platform with a particular layer for preprocessing data to be used in subsequent OLAP cube preparation.


RTB Programmatic Advertising Platform for B2B

A system developed for media buyers to manage multiple ad and data exchange accounts through a single interface.


Advertising Automation

Powering up a unique independent marketplace to automate the entire advertising ecosystem across all inventory.



Let Us Contact You

Group 6 Created with Sketch.

Fill out the form below and we’ll get in touch within 24 hours

    Tell us about your project in your own words *

    I agree to  the  Privacy policy