Entertainment Ad Sales House

A system created to avoid disruptive ad behavior and security risks of serving ads inline with the page.


About the Client

Our client is Europe’s leading entertainment ad sales house focusing on gaming and eSports segments. It provides advertisers with direct access to a global 100 million+ audience. The company serves over 2 billion ads per month across more than 400 websites.

Technologies Used


The client had a banner serving system, but they wanted to refine it and improve it as the load could rise and the amount of users could grow. Additionally, the customer wanted Geomotiv to implement a range of new features to help eliminate disruptive ad behavior. The security risk of serving ads inlined in the page was an issue to address as well.

Work Description

Geomotiv decided to make a flexible banner serving system based on the SafeFrame 1.1 standard developed by IAB. It would open a line of controllable communication between the webpage and its ad content. Such a communication scheme protected the publisher’s page against undetected changes that could otherwise damage page integrity.

Work Stages

  1. Procure and analyse business requirements
  2. Implement an ad serving system based on the SafeFrame standard
  3. Integrate the solution in the existing ad server
  4. Assure quality


As a result of our cooperation, the client improved their banner serving system and implemented additional functionality while providing a wider range of services to their customers.


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