Client’s Custom Solutions

A technical solution for ad campaign automation that was developed within
the client’s integrated omnichannel DSP and DMP platforms.

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About the Client

The client was a leading programmatic company for marketers with more than 700 employees in 16 offices worldwide. The company acquired a solid reputation among brands and media agencies worldwide thanks to their outstanding services and solutions for real-time media buying. The Custom Solutions business unit we collaborated with was based in the UK. Our team completed several projects that were all successfully approved by the client.

Technologies Used
Goal

Custom solution development to be applied in-house. The client needed a full-time team experienced in advertising technologies to improve the existing, and roll out new, features and components, and also to perform platform integration for the technologies to interact seamlessly. The client provided constant project flow and employed the Agile methodology.

Work Description

Geomotiv initiated the development process that comprised planning, sprints, retrospective, and demo after the initial business analysis phase. Our dedicated team worked in close contact with the client’s core team.

Work Stages
  1. Business requirements acquisition and analysis
  2. Preparation phase and architecture design
  3. Back-/front-end development and QA
  4. Deployment
Results

With 2 years of partnership, we released more than 10 different projects of varying complexity. The client appreciated a number of our subprojects and decided to integrate them into their core product. Apart from that, our solutions have improved user loyalty and reduced maintenance costs.

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