Top CTV Ad Platforms for Data‑Driven Video Advertising Campaigns

The best CTV ad platforms combine household-level targeting, configurable bidding logic, and transparent measurement to turn streaming inventory into predictable revenue. In practice, most ready-made platforms fall short. They rely on fixed logic, limit data access, and restrict reporting flexibility, forcing teams to adapt their strategy to the tool.

As a result, many advertisers, publishers, and streaming businesses turn to development companies that build CTV advertising platforms around their business model. This guide explains what defines a strong CTV platform, where standard products fall short, and which companies can build a data-driven solution for your needs.

What is a CTV Advertising Platform

For campaign management, CTV platforms provide tools to schedule ads, control frequency, and define which households or audience segments see specific messages. Targeting goes beyond broad demographics, letting advertisers reach specific households, interests, or viewing behaviors.

The platform also tracks performance in real time. Advertisers can analyze impressions, engagement, and conversions as they happen, rather than waiting weeks for post-campaign reports, as with linear TV. Publishers can monitor how their ad inventory performs, see which audience segments drive the most engagement, and review data on their ad partners.

Digital-first TV advertising channels make campaigns easier to standardize, optimize, and scale across multiple devices and streaming services. These capabilities explain why CTV platforms are growing in popularity. Advertisers shift budgets from linear TV to streaming, with annual CTV ad spend exceeding $33 billion in the US alone.

At the same time, inventory concentration among major streaming platforms increases competition for premium impressions, making data ownership and bidding control critical.

How CTV Advertising Works

While most CTV platforms follow this workflow, the depth of control over each step defines whether the system supports advanced monetization or limits it.

CTV advertising relies on automated workflows that make real-time decisions for every single impression. When a viewer starts streaming content, the CTV ad platform receives a request, checks it against campaign settings, selects the most relevant ad, serves it, and immediately records performance data.

That same logic repeats each time an available ad slot opens. There are no manual approvals or back-and-forth emails. Every step happens automatically, matching demand and supply in milliseconds and logging every signal.

Behind the scenes, the system moves through four practical steps:

1. Campaign and inventory setup. Buy and sell sides establish the rules that guide the behavior of video ad impressions:

• Advertisers upload creative assets and audience criteria and set budgets.
• TV publishers submit available inventory, floor prices, and deal types.

2. Ad request. When someone starts streaming content, the app instantly sends an ad request to the CTV advertising platform. The request carries context from publishers and advertisers:

Key inputs feeding the platform’s decision engine

3. Real-time evaluation. The platform selects the right ad in milliseconds, cross-checking multiple conditions automatically:

• Audience match at the household level.
• Frequency caps to prevent overserving.
• Bid versus floor price.
• Deal type and priority (PMP, direct, open auction).
• Creative compatibility with device and format.
• Budget pacing.
• Brand safety and content exclusions.

Only ads that pass every check compete. Next, the highest-ranking ad is served.

4. Ad delivery and measurement. The ad plays, and the platform records the event immediately. Both sides see results in real time:

Core metrics tracked in a CTV ad platform

As a result, buyers can adjust pacing or frequency mid-campaign. Sellers can re-prioritize inventory or deals without waiting for post-campaign reports.

The workflow should be consistent across all modern CTV ad platforms. What differs is the control and data-powered capabilities each platform provides. They define how deeply you can manage targeting logic, reporting, deal structure, and revenue streams. When off-the-shelf systems lock down that logic, businesses turn to developers who can build platforms around their specific model.

Best CTV Advertising Platform Development Companies

The top CTV ad platform developers build custom systems that match a business’s specific advertising model. They create advanced DSPs, FAST monetization stacks, and analytics systems for TV apps and devices that help analyze advertising performance.

The companies below design and engineer these platforms from the ground up. If you need a CTV ad system built around your revenue goals, these are the teams businesses turn to:

• Geomotiv.
• Rishabh Software.
• Xenoss.
• Avenga.
• Innowise.
• Go Wombat.

Geomotiv

https://geomotiv.com/industries/linear-and-ott-tv/

Geomotiv positions itself as an AdTech-native engineering partner for CTV and FAST monetization, building systems where auction logic, inventory prioritization, and revenue flows are fully configurable.

Since 2010, Geomotiv has been designing and developing:

• Vertically integrated CTV ad platform with built-in ad server, programmatic SSP, video transcoding, and bidder adapters for video publishers.
• Custom CTV and video DSP with configurable bidding logic, audience targeting, pacing rules, and private marketplace support.
• Standalone video SSP or ad server that manages inventory, deal prioritization, floor pricing, and ad pod decisioning.
• FAST channel monetization setups, including SSAI integration, content management, and custom playback rules.
• Cross-platform analytics and BI systems that connect buy-side and sell-side reporting in one interface.

They start projects with a discovery phase, defining auction logic, revenue flows, integrations, and reporting depth before development begins. Then they help teams scope an MVP around features that generate early revenue. After launch, they iterate quickly to adjust to new priorities, demand partners, or evolving CTV or FAST strategies.

Rishabh Software

The company develops custom advertising and media platforms, including programmatic solutions for CTV publishers. They work with companies that need to launch full-stack systems and add advanced data analytics capabilities for video ad monetization.

Rishabh Software provides development services that typically cover:

• Custom DSPs, SSPs, and programmatic ad exchanges.
• OTT and CTV platform integrations.
• Implementation of real-time bidding and custom auction logic.
• Data engineering and advanced reporting systems.
• API-based integrations with third-party demand and supply partners.

Platforms they build rely on cloud-based infrastructure that handles multi-region auctions and real-time bidding for CTV video ad inventory. The company focuses on giving clients control over integrations and supporting multi-channel monetization across CTV and OTT TV.

Xenoss

Xenoss has over 10 years of experience building high-performance video advertising platforms. They focus on delivering scalable systems that combine real-time bidding, server-side ad insertion, and programmatic workflows for connected TV environments.

You can tap into a range of solutions for your next CTV advertising goal:

• Ad platforms for major OTT TV and streaming devices and operating systems.
• Integrations with analytics, verification, and marketing automation tools.
• Solutions for identity management and multi-channel attribution tracking.
• Tailored dashboards for tracking impressions, completion rates, attention metrics, and other KPIs.
• AI-driven fraud protection and ML-based contextual ad matching to automate personalized targeting.

Xenoss provides deep in-house AdTech expertise backed by years of proven project experience. They deliver platforms that scale without performance roadblocks, integrate with existing systems, and adapt to evolving CTV advertising strategies.

Avenga

The company is a global technology partner for media businesses with over 15 years of practice in AdTech and MarTech. Headquartered in Germany and operating with distributed teams worldwide, they work with enterprises that need complete ownership over their advertising tech stack rather than relying on off-the-shelf tools.

Avenga’s CTV and AdTech expertise includes:

• Buy-side and sell-side systems built with reusable components and in-house accelerators to shorten time to market.
• Real-time bidding infrastructure designed for high-load CTV impression volumes.
• AI models for intelligent bidding, audience segmentation, and automated campaign optimization.
• Advanced analytics, reporting, and policy controls that improve transparency across media buying and selling.

The team helps clients launch a new CTV advertising platform or upgrade legacy systems to manage new types of campaigns, track performance with confidence, and scale revenue faster.

Innowise

Innowise builds platforms for CTV and OTT TV publishers and advertisers, helping deliver targeted ads that don’t disrupt the viewing experience. Their systems let clients add new channels, personalize content, and increase revenue across video libraries.

To support these goals, they provide a service suite designed around real-world CTV and streaming needs:

• End-to-end delivery of custom programmatic advertising software.
• RTB architecture that facilitates real-time bidding for premium TV impressions.
• Powerful DMP tools that unify audience and behavior data across touchpoints.
• Attribution models and advanced data analytics visualizations.
• Integrations with existing ad stacks, including Google Ad Manager, The Trade Desk, DV360, etc.
• Built-in privacy-compliant identity and consent management tools.

Production-ready AdTech solutions get the fastest time-to-market with Innowise. Clients can be sure that their CTV ad platform can withstand traffic growth, TV audience spikes, and high bidding volume without performance issues.

Go Wombat

This EU-based company was founded in 2015. Go Wombat builds complex advertising solutions for media companies, including a CTV ad platform like DSP. They have deep experience in video ad serving processes and a strong focus on Python-centric engineering. Their personalized delivery model makes them a default choice for startups and growing businesses.

Their offerings cover a wide spectrum of AdTech capabilities:

• High-performance advertising solutions supporting huge traffic volumes and real-time decisioning.
• Ad and traffic quality assurance for unique setups.
• Programmatic pipelines for video content owners and OTT TV providers.
• Private and public marketplaces for CTV publishers and advertisers.
• Affiliate management software to help clients expand their monetization opportunities.

Go Wombat guides each platform build from discovery to deployment and maintenance, helping teams launch new CTV products quickly and never lose control over product roadmap, performance, and adaptability to evolving business needs.

Choosing the Right CTV Ad Platform Development Partner

Finding the right team to build a CTV advertising platform means looking beyond standard setups. Off-the-shelf solutions often force your strategy into pre-built workflows, restrict access to audience data, and block flexibility.

The companies below build platforms around your business model. They handle real-time bidding, programmatic pipelines, and analytics in ways that fit publishers, advertisers, and streaming service providers. Below is a breakdown of what each provider does best, what makes them stand out, and the type of projects or clients they’re most suited for:

Conclusion

The path to getting the best CTV advertising platforms starts with understanding that you don’t have to put up with the limits of off-the-shelf solutions. Custom CTV ad platform development is the most optimal way to ensure your targeting needs, budget requirements, and campaign objectives are fully addressed.

A company that specializes in this space can guide you through the process. Choosing the right development partner isn’t simple, of course. Do your own research, or, if time is short, pick from the service providers we highlighted today. In the end, you’ll have a top-tier, in-house system for monetizing CTV or streaming content that performs exactly the way you want.

In a market where CTV ecosystems grow more complex each year, owning your monetization logic becomes a competitive advantage, not a technical preference.